{"id":20542,"date":"2020-08-04T05:00:00","date_gmt":"2020-08-04T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=20542"},"modified":"2024-09-16T13:40:38","modified_gmt":"2024-09-16T20:40:38","slug":"salesforce-einstein-allows-sales-reps-to-focus-on-the-customer","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-einstein-allows-sales-reps-to-focus-on-the-customer\/","title":{"rendered":"Salesforce Einstein Allows Sales Reps to Focus on the Customer"},"content":{"rendered":"\n

Sales representatives are a key resource for their customers, and aim to be seen as trusted advisors. As the effects of the COVID-19 pandemic continue to be felt by businesses globally, it is now more important than ever that salespeople bring additional value to the table. Technology is key to this, enabling reps to provide customers with tangible, competitive insights that will help them take the next steps towards business recovery and growth. As announced at Dreamforce<\/a> and generally available this week<\/a>, new AI abilities with Einstein Call Coaching are already enabling sales teams to drive more success from each customer interaction. We talk to SVP Product Management, Robin Grochol about how AI is improving sales.<\/p>\n\n\n\n

How AI helps sales reps sell<\/b><\/h2>\n\n\n\n

Many businesses are being forced to reevaluate their operating models and consider how they can emerge post-COVID-19 with the strength and agility to prosper and grow. The sales organization is key to this and AI is already enhancing several elements of the sales function. Einstein products are removing administrative work such as logging activities, freeing up more time for salespeople to focus on growing customer business and differentiating from competitors. AI is also changing the way sellers approach calling. Through Automatic Speech Recognition and Natural Language Processing, Einstein Call Coaching records each interaction with a customer and analyzes the pain points and wins.<\/p>\n\n\n\n

\u201cConversational intelligence allows us to understand what makes a successful sales call versus one that’s not as effective, and to be able to share that with your teams, so that you can help every sales rep be the best sales rep by modeling the positive outcomes of those. That’s really going to change the game for sales organizations,\u201d says Robin.<\/p>\n\n\n\n

For opportunities in the pipeline, Salesforce has Einstein Opportunity Scoring, which provides visibility on what opportunities are top priority, and what should be abandoned. While the pandemic has made our past learnings not as relevant, customers now have more than four months of lead and opportunity scoring based on current circumstances on which to base decisions, and will continue to increase this knowledge of our \u2018new normal\u2019.<\/p>\n\n\n\n

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