{"id":37812,"date":"2020-08-27T21:19:50","date_gmt":"2020-08-27T21:19:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=37812"},"modified":"2020-08-27T21:19:51","modified_gmt":"2020-08-27T21:19:51","slug":"salesforce-positioned-as-a-leader-in-gartners-2020-magic-quadrant-for-third-consecutive-year","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-positioned-as-a-leader-in-gartners-2020-magic-quadrant-for-third-consecutive-year\/","title":{"rendered":"Salesforce Positioned as a Leader in Gartner\u2019s 2020 Magic Quadrant for Third Consecutive Year"},"content":{"rendered":"\n

San Francisco \u2014 August 26, 202<\/strong>0 \u2014 Salesforce (NYSE: CRM), the global leader in CRM, announced today that Gartner Inc. has positioned Salesforce as a Leader for Pardot in its 2020 Magic Quadrant for CRM Lead Management for the third consecutive year.<\/p>\n\n\n\n

Salesforce Pardot, built on Salesforce Customer 360 Platform, is uniquely positioned to help companies drive their lead management and account-based marketing success. It brings together marketing, sales and service teams to help companies understand and anticipate their customers\u2019 needs and coordinate engagement across all channels.<\/p>\n\n\n\n

\u201cEmpathy must be the guiding principle for organizations navigating today\u2019s multi-crisis environment. With this much uncertainty, customer success hinges on creating meaningful connections, optimizing ROI, and identifying new target audiences.\u201d With this in mind, we have brought to market an enhanced offering (Pardot Premium<\/a>) that enables complex distributed organizations to digitally transform and scale their marketing efforts as well as new predictive analytics and reporting capabilities (B2B Marketing Analytics Plus<\/a>),\u201d said Michael Kostow, SVP & GM of Salesforce Pardot<\/p>\n\n\n\n

According to Gartner, \u201cCRM Lead Management [is] a cross-teams process of capturing leads, tracking their activities and behavior, qualifying them, nurturing them to make them sales-ready, and then passing them on to the sales team. Lead management facilitates a business\u2019s inbound and outbound, online, and offline marketing.\u201d <\/p>\n\n\n\n

Additional Information<\/strong><\/h3>\n\n\n\n

Pardot is marketing automation on the world\u2019s #1 CRM. Pardot brings the full power of the Salesforce platform to help organizations capture leads, track activities and behavior, intelligently nurture and qualify leads, and ultimately win as aligned marketing, sales, and service teams. By bringing together marketing, sales, and service on one platform, Salesforce Pardot enables companies to leverage AI across the platform, align on analytics that matter and execute account-based programs.<\/p>\n\n\n\n