{"id":41297,"date":"2020-09-30T05:00:07","date_gmt":"2020-09-30T12:00:07","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=41297"},"modified":"2020-09-30T09:21:08","modified_gmt":"2020-09-30T16:21:08","slug":"fastest-path-to-digital-transformation-with-salesforce-industries","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/fastest-path-to-digital-transformation-with-salesforce-industries\/","title":{"rendered":"Forging the Fastest Path to Digital Transformation with Salesforce Industries"},"content":{"rendered":"\n<p>Last year global digital revenue grew by 71%, and while the pandemic has only accelerated this digital growth, companies still struggle to find the time to build digital solutions to adapt and capitalize on changing demand.<\/p>\n\n\n\n<p>Take the retail industry for example; in our recent <a href=\"https:\/\/www.salesforce.com\/blog\/2020\/07\/shopping-index-Q2.html\">Q2 2020 Shopping Index<\/a> we found that brands and retailers embracing digital-first experiences trends saw tremendous upsides. Sites running online ads or curbside pickup options saw digital revenues grow by 127% year over year. Meanwhile, sites that operate physical stores but did not offer a pickup option only grew by 54%. On top of that, our customers see <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/commerce-cloud-einstein\/?d=cta-conf-2\">26% higher average order value <\/a>in their digital shoppers who click on Einstein-powered product recommendations.&nbsp;<\/p>\n\n\n\n<p>The upsides of going digital are easy to see, but the act of actually creating industry specific digital solutions, is not.&nbsp;<\/p>\n\n\n\n<p>Historically, customizing apps and solutions has been a costly, time-consuming and challenging task. In today\u2019s world of accelerating digital transformation, we know that companies simply can\u2019t afford that.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>As a result, we\u2019ve built the fastest path for a broad spectrum of organizations to pursue their own unique route through digital transformation.<\/p><\/blockquote>\n\n\n\n<p>We call this <a href=\"https:\/\/salesforce-industries-summit.splashthat.com\/VlocitySocial?utm_content=buffer65bef&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\">Salesforce Industries<\/a>, a suite of products tasked with applying the strength of the Salesforce Customer 360 Platform to deliver out of the box industry clouds that speak the language of our customers in that industry. Within our line-up of 12 industry-specific clouds, you will find new, enhanced products developed by leaders and experts from those respective industries. In addition, we offer hundreds of pre-built, industry-specific components and tools that can help you move to digital fast.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"912\" alt=\"Communications Cloud\" class=\"wp-block-jetpack-slideshow_image wp-image-41371\" data-id=\"41371\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=300&amp;h=171 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=768&amp;h=438 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=1024&amp;h=584 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=1536&amp;h=876 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=264&amp;h=150 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=500&amp;h=285 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=678&amp;h=386 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=150&amp;h=86 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=339&amp;h=193 339w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Communications-Cloud_Vlocity-Header-Cut.png?w=1218&amp;h=694 1218w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Communications Cloud gives agents a 360-degree view of customers in the B2C Console <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"824\" alt=\"Energy &amp; Utilities Cloud\" class=\"wp-block-jetpack-slideshow_image wp-image-41372\" data-id=\"41372\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png 1074w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=300&amp;h=230 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=768&amp;h=589 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=1024&amp;h=786 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=264&amp;h=203 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=476&amp;h=365 476w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=678&amp;h=520 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=150&amp;h=115 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Energy__Utilities_product.png?w=252&amp;h=193 252w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Energy and Utilities Cloud gives teams a 360-degree view of customers to deliver personalized omnichannel customer service and simplify business processes from sales to service to field operations<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"889\" alt=\"Media Cloud\" class=\"wp-block-jetpack-slideshow_image wp-image-41373\" data-id=\"41373\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=768&amp;h=427 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=1024&amp;h=569 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=1536&amp;h=853 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=678&amp;h=377 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=347&amp;h=193 347w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Media-Cloud_Vlocity-Header-Cut.png?w=1218&amp;h=677 1218w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Media Cloud Call center console provides a 360-degree view of the customer with existing packages, a comprehensive interaction history, and an AI-driven profile and interests<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"901\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-41375\" data-id=\"41375\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png 1128w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=768&amp;h=613 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=1024&amp;h=818 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=264&amp;h=211 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=457&amp;h=365 457w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=678&amp;h=542 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=150&amp;h=120 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/09\/Public-Sector_LPM_Kanban.png?w=242&amp;h=193 242w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">New public sector solutions move the licensing, permitting and inspection process for citizens, businesses, and government employees to an online hub <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>For example, few industries understand the challenges associated with digital transformation quite like the Media Industry. Profound shifts in media consumption habits have driven media companies to pursue subscription-based models to generate revenue and redefine their relationships with customers. With our new Media Cloud offering, service providers can quickly develop, launch, and manage subscription bundles to create more personalized customer experiences. On top of that, media-specific data models and pre-built downloadable processes can help media companies guide subscribers to relevant products while delivering effective customer support. In this sense, Media Cloud, like our 11 other industry clouds, becomes a one-stop-shop for solving many of the issues companies currently face within their respective industries.<\/p>\n\n\n\n<p>Our goal is to help companies build tailored solutions for nuanced, industry-specific challenges and ultimately reimagine business potential through the full spectrum of Salesforce offerings.<\/p>\n\n\n\n<p>Our desire to help customers navigate the Salesforce portfolio to address their specific challenges inspired us to create Salesforce Industries. It\u2019s about simultaneously simplifying the solution and making it hyper-relevant to a specific industry need. At the core of Salesforce Industries, there are three key pillars that can help companies develop solutions and offerings:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. New industry clouds and enhancement of existing clouds<\/h2>\n\n\n\n<p>As mentioned by our Industries CEO, David Schmaier highlighting our recent acquisition of Vlocity, we\u2019re <a href=\"https:\/\/www.salesforce.com\/news\/stories\/introducing-salesforce-industries\">introducing<\/a> four new clouds for customers in communications, media, energy and utilities, and the public sector, providing purpose-built apps and industry-specific data models all built on the Salesforce Customer 360 platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Deep industry-specific partnerships and product experts with over 700 pre-built industry processes right out of the box<\/h2>\n\n\n\n<p>For every industry, we work with leading industry-specific partners so that we\u2019re not building in silos and can build better solutions together. When it comes to out-of-the-box solutions, <a href=\"https:\/\/www.salesforce.com\/solutions\/industries\/\">Communications Cloud<\/a>, for example, gives providers a set of tools to create seamless conversations with prospects across every channel and simply the prospect journey as they convert into a customer. Even then, once a prospect converts into a customer, the industries solution can help drive efficiency and improve customer satisfaction with AI-fueled decision making assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Our commitment to the whole industry paradigm<\/h2>\n\n\n\n<p>With our Industries offering, we don\u2019t want to just solve issues from a SaaS infrastructure perspective, we want to completely reimagine how to solve issues from the root using the full range of Salesforce offerings \u2014 from AI to Many to Many Exchanges, like Philanthropy Cloud, and everything in between.<\/p>\n\n\n\n<p>That\u2019s what makes our Industries offering so special; by consolidating these 12 industries into one platform, we can take best practices and learnings from each industry and explore how those best practices apply to new problems within different industries. Whether it\u2019s helping communications players accelerate their go-to-market timelines and improve the customer support, or helping media companies deliver transcription bundles for excellent customer experience, Salesforce industries can help organizations create and deploy game-changing solutions in weeks instead of years.&nbsp;<\/p>\n\n\n\n<p>With Salesforce Industries, we\u2019re excited to partner with companies across industries as they reimagine their businesses and the respective challenges that keep them up at night. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Like a suit that fits just right, our solutions are tailored to instill confidence and put your business in the best position to succeed.&nbsp;<\/p><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year global digital revenue grew by 71%, and while the pandemic has only accelerated this digital growth, companies still struggle to find the time to build digital solutions to adapt and capitalize on changing demand. Take the retail industry for example; in our recent Q2 2020 Shopping Index we found that brands and retailers [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":19772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[],"sf_topic":[2068,1726],"sf_product":[1783],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[1980],"class_list":["post-41297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_topic-customer-360","sf_topic-digital-transformation","sf_product-industry-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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