{"id":42007,"date":"2020-10-22T04:58:01","date_gmt":"2020-10-22T11:58:01","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=42007"},"modified":"2020-11-30T16:35:35","modified_gmt":"2020-12-01T00:35:35","slug":"dreamforce-to-you-2020","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-to-you-2020\/","title":{"rendered":"Dreamforce to You 2020: Reimagine Everything"},"content":{"rendered":"\n

Editor’s note, updated November 10:<\/strong> The Dreamforce to You keynote will be broadcast on December 2, 2020. Learn more at Dreamforce.com<\/a>. <\/em><\/p>\n\n\n\n

The global pandemic has transformed nearly every aspect of our lives \u2014 from the way we work to the way we gather. Zooms became the new meeting rooms, kitchens became the new call centers, and eCommerce is becoming the primary way people shop.<\/p>\n\n\n\n

Overnight, we had to reimagine how to succeed in the new all-digital world, while navigating through crisis and change with our stakeholders\u2014our customers, employees, shareholders, partners and communities. When personal protective equipment was in short supply, we helped acquire and distribute 50 million pieces to hospitals and first responders around the world.<\/p>\n\n\n\n

We launched Work.com<\/a> to help cities, states, and companies around the world make their workplaces and communities safe with technology for employee wellness, shift management, manual contact tracing and more. We also launched Salesforce Anywhere<\/a> so companies could work and collaborate from anywhere by embedding chat, alerts, comments and video directly into the Salesforce experience. We recently introduced Work.com for Vaccines<\/a> to help governments and healthcare organizations more safely and efficiently manage vaccine programs at scale.<\/p>\n\n\n\n

We completely reimagined our events, moving them online and introducing new relevant content for the time we\u2019re in<\/p>Stephanie Buscemi, Chief Marketing Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n

Historically, we\u2019ve hosted hundreds of physical events each year, but the pandemic changed that too. So we completely reimagined our events, moving them online and introducing new relevant content for the time we\u2019re in \u2014 and so far it\u2019s worked well. We\u2019ve had more than 200 million views of our new virtual events, including Leading Through Change<\/a>, B-Well Together<\/a>, and TrailheaDX<\/a>.<\/p>\n\n\n\n

And now we\u2019re coming up on the time when we typically host our most important event, Dreamforce. Dreamforce means so many things to so many people. It\u2019s a global homecoming with our community. It\u2019s a place where everyone from CEOs to admins come to get inspired, learn and innovate. It\u2019s a moment for us to connect product with purpose and give back. It also drives our business, galvanizes our employees and brings the best thought leaders and industry-movers together to shape a better future.<\/p>\n\n\n\n

When we thought about how to approach Dreamforce this year, we knew it is unlike any other technology conference, and we adopted a beginner\u2019s mind in order to truly transform what it means in the context of a year like no other \u2014 2020.<\/p>\n\n\n\n

Now we need to come together more than ever, and we\u2019re reimagining the Dreamforce experience with Dreamforce to You 2020.<\/strong><\/h2>\n\n\n\n

Dreamforce to You 2020 is a customized, digital experience for our customers, trailblazers and stakeholders to inspire, connect and define the blueprint for how to succeed in this new normal. It consists of three core pillars:<\/p>\n\n\n\n