{"id":42445,"date":"2020-11-12T05:52:00","date_gmt":"2020-11-12T13:52:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=42445"},"modified":"2024-09-16T15:00:07","modified_gmt":"2024-09-16T22:00:07","slug":"introducing-revenue-cloud","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/introducing-revenue-cloud\/","title":{"rendered":"Salesforce Introduces Revenue Cloud to Help Businesses Accelerate Revenue Growth Across Any Channel"},"content":{"rendered":"\n

Revenue Cloud makes B2B buying fast, flexible, and simple for customers without sacrificing compliance and accuracy<\/em><\/p>\n\n\n\n

When COVID-19 hit, many business\u2019 revenue cycles were immediately thrown into limbo \u2014 deals stalled as customers\u2019 needs suddenly changed, sales channels were disrupted and forecasting data became unreliable because no one knew what to expect. Other companies struggled to meet the increase in demand for their products that happened seemingly overnight. And while new challenges arose with the pandemic, the need to manage revenue didn\u2019t change; it\u2019s just now more urgent.<\/p>\n\n\n\n

As budgets tighten, B2B buyers now expect fast, flexible purchasing options, including how and when to pay. They want to be able to start the buying experience online, get personal help from a sales rep via phone, and later adjust their contract quickly, without waiting weeks for a new quote or starting from scratch with a new rep. <\/p>\n\n\n\n

According to our recent State of the Connected Customer report, 80%<\/a> of business buyers say the experience a company provides is as important as its product or service, and 74%<\/a> have used multiple channels to start and complete a transaction. However, delivering on this experience involves a maze of disparate people, processes and stakeholders including not only sales, but finance, partners, digital commerce, operations and IT. It gets more complex as businesses grow with partner networks or acquisitions. There are also compliance and legal rules around revenue reporting that make accuracy critical. <\/p>\n\n\n\n

Take Control of Revenue Growth Across Any Channel<\/h2>\n\n\n\n

Today, we\u2019re introducing Revenue Cloud<\/a>, which gives businesses the agility to make the buying process faster and easier, accelerate new revenue streams and improve revenue efficiency.Revenue Cloud brings together CPQ and Billing<\/a>, Partner Relationship Management<\/a> and B2B Commerce<\/a> capabilities to help businesses take control of their revenue growth across every channel. And because it\u2019s part of the Salesforce Customer 360 Platform, Revenue Cloud will allow companies to connect their sales, partner, operations and finance teams to create a single source of truth for revenue and customer transactions, from purchase to renewal to revenue recognition. <\/p>\n\n\n\n

With Revenue Cloud, businesses will be able to: <\/p>\n\n\n\n

Transform the buying experience: <\/strong>Give customers the ability to seamlessly jump across different sales channels with direct sales, partners and digital storefronts. Now, a customer can fill their online cart with a specific configuration of products or services on their own and then reach out to a sales rep to ask a question or request a discount. Their rep will already have a complete understanding of the customer\u2019s existing product history and online interactions at their fingertips for a smooth transaction. Our new CPQ-B2B Commerce connector allows businesses to customize digital storefronts for complex B2B selling and add customizable, configurable pricing to digital carts for a self-service experience.<\/p>\n\n\n

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Open Image Modal<\/span>\"Digital<\/a>
Digital carts allow customers to configure products on their own time and then reach out to a sales person for a discount. When this all happens on the Salesforce platform, the direct sales representative or partner can pick up exactly where the customer left off. <\/em>
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