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<\/a><\/figure>\nCOVID-19 has changed how businesses operate and many are now challenged with needing to quickly deliver personalized experiences online. People expect the companies they do business with to know who they are and have a full picture of every interaction they’ve had with the company. Similarly, when they go online they want a single entry point into a company versus multiple logins or identities. However, companies can’t meet these expectations if data is siloed and they need to move from screen to screen in order to cobble together a full picture of every customer. To move forward, these organizations need a single source of truth to connect all of their customer data across every system and business in a secure way.<\/p>\n\n\n\n
That\u2019s why today, Salesforce is excited to announce the general availability of Customer 360 Truth, including best-in-class data management, consumer identity access management, and privacy tools — all powered by the #1 CRM. Now, companies can unify, segment and activate data across every customer touchpoint — delivering relevant and lasting relationships.<\/p>\n\n\n\n
So, what is Customer 360 Truth, how does it work, and how will it actually help companies succeed in this new all digital world? Take the example of a customer’s relationship with her bank. She may have a personal checking account, a brokerage account, a mortgage and an account for her small business, and she wants each person who represents the bank\u2014whether that’s a loan officer or a bank teller\u2014to know who she is and have all of that information at their fingertips. Similarly, she wants one login for the bank, across all of these services. Now, let\u2019s dig in to each of the products that make up Customer 360 Truth: <\/p>\n\n\n