{"id":42564,"date":"2020-11-18T06:45:55","date_gmt":"2020-11-18T14:45:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=42564"},"modified":"2020-11-18T14:55:43","modified_gmt":"2020-11-18T22:55:43","slug":"tiffani-bova-how-businesses-can-be-a-platform-for-change-as-we-emerge-from-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/tiffani-bova-how-businesses-can-be-a-platform-for-change-as-we-emerge-from-the-pandemic\/","title":{"rendered":"Tiffani Bova: How Businesses Can Be a Platform for Change as we Emerge From the Pandemic"},"content":{"rendered":"\n<p>Our world is changing dynamically and quickly, which has caused people\u2019s perceptions on social issues to evolve. Salesforce is committed to listening to its global stakeholders on major issues impacting the world.\u00a0<\/p>\n\n\n\n<p>Salesforce surveyed over 20,000 global general population citizens and launched our <a href=\"https:\/\/sfdc.co\/GlobalStakeholderSeries\"><em>Global Stakeholders Series: Future of Work, Now<\/em><\/a> research to uncover our global stakeholders\u2019&nbsp; perceptions around the state of the world and the future of work as a result of COVD-19. A key insight from the research is around how people trust in businesses to create a better future.<\/p>\n\n\n\n<p>To understand more about how businesses can be a platform for change as they emerge from this pandemic, we sat down with Tiffani Bova, Salesforce&#8217;s Global Growth &amp; Innovation Evangelist. Tiffani has been a leader in discussions around the importance of values-driven businesses and a platform for change from the last 5 years.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/i2ugigM18mS7WytAZrHLUS.jpg\"  data-uuid=\"i2ugigM18mS7WytAZrHLUS\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why is it important for businesses to be values-driven as we navigate this pandemic?<\/h2>\n\n\n\n<p>84% say income equality is not getting any better. And, 79% say racial equality is not improving.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42567-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"555\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=787\" alt=\"environment\" class=\"wp-image-42567\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png 787w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=768&amp;h=542 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/a><\/figure><\/div>\n<div id=\"42567-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"555\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=787\" alt=\"environment\" class=\"wp-image-42567\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png 787w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=768&amp;h=542 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/environment.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Today, people are not only looking at how businesses are responding to this pandemic, but also at the role they play in fixing global social issues.<\/p>\n\n\n\n<p>People trust businesses to create a better future and expect them to play a bigger part in creating a sustainable future and ensuring that there&#8217;s equality for all.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42569-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"558\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=792\" alt=\"future\" class=\"wp-image-42569\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png 792w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=300&amp;h=211 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=768&amp;h=541 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=500&amp;h=352 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a><\/figure><\/div>\n<div id=\"42569-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"558\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=792\" alt=\"future\" class=\"wp-image-42569\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png 792w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=300&amp;h=211 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=768&amp;h=541 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=500&amp;h=352 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/future.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>If businesses can take a moment to listen to all their stakeholders: their customers, shareholders, employees, communities, and the planet, businesses can align their companies around a set of core values that can make change in the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can companies do to take action to support employees during this uncertain time?&nbsp;<\/h2>\n\n\n\n<p>We\u2019re in a global pandemic where employees are working from anywhere, company\u2019s priorities are rapidly evolving, and jobs are quickly shifting.<\/p>\n\n\n\n<p>Companies need to ensure they not only have the right technology in place to support their employees working from anywhere, but also the right reskilling programs in place to ensure they&#8217;re successful now and in the future.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42570-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"560\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=792\" alt=\"workforce development\" class=\"wp-image-42570\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png 792w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=768&amp;h=543 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=264&amp;h=187 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=500&amp;h=354 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=678&amp;h=479 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=273&amp;h=193 273w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/a><\/figure><\/div>\n<div id=\"42570-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"560\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=792\" alt=\"workforce development\" class=\"wp-image-42570\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png 792w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=768&amp;h=543 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=264&amp;h=187 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=500&amp;h=354 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=678&amp;h=479 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/workforce.png?w=273&amp;h=193 273w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>And, 70% say technology should play a major role in that<em>.&nbsp;<\/em><\/p>\n\n\n\n<p>Companies that are succeeding are ones that are not only saying it, but actually backing it up with actions. They are making significant changes to the way they organize their companies, how they hire, and how they upskill their employees to make sure they&#8217;re prepared for what work will look like in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can businesses balance being values-driven and delivering on the bottom line?<\/h2>\n\n\n\n<p>Consumers are making purchasing decisions based not only on a company&#8217;s values but the action they take on those values.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42568-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"555\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=787\" alt=\"inequalities\" class=\"wp-image-42568\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png 787w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=768&amp;h=542 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/a><\/figure><\/div>\n<div id=\"42568-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"555\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=787\" alt=\"inequalities\" class=\"wp-image-42568\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png 787w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=300&amp;h=212 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=768&amp;h=542 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=264&amp;h=186 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=500&amp;h=353 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=678&amp;h=478 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=150&amp;h=106 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/11\/inequalities.png?w=274&amp;h=193 274w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>Businesses are seeing the impact to the bottom line when they put their values into action. They are able to attract new customers, retain their existing, and ultimately grow their business when they are values-driven.<\/p>\n\n\n\n<p>When businesses focus on their shareholders, employees, communities, the planet and their broader stakeholders, they can be a great platform for change \u2014 especially as we navigate this pandemic.<\/p>\n\n\n\n<p><em>To learn more, visit <a href=\"http:\/\/www.salesforce.com\/news\/the-new-normal\">www.salesforce.com\/news\/the-new-normal<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our world is changing dynamically and quickly, which has caused people\u2019s perceptions on social issues to evolve. Salesforce is committed to listening to its global stakeholders on major issues impacting the world.\u00a0 Salesforce surveyed over 20,000 global general population citizens and launched our Global Stakeholders Series: Future of Work, Now research to uncover our global [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":42566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1914],"sf_topic":[1733,2249],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-42564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_topic-the-new-normal","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tiffani Bova: How Businesses Can Be a Platform for Change as we Emerge From the Pandemic - Salesforce<\/title>\n<meta name=\"description\" content=\"Our world is changing dynamically and quickly, which has caused people\u2019s perceptions on social issues to evolve. Salesforce is committed to listening to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/tiffani-bova-how-businesses-can-be-a-platform-for-change-as-we-emerge-from-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiffani Bova: How Businesses Can Be a Platform for Change as we Emerge From the Pandemic\" \/>\n<meta property=\"og:description\" content=\"Our world is changing dynamically and quickly, which has caused people\u2019s perceptions on social issues to evolve. 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