{"id":42712,"date":"2020-12-02T00:06:33","date_gmt":"2020-12-02T08:06:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=42712"},"modified":"2020-12-05T17:12:04","modified_gmt":"2020-12-06T01:12:04","slug":"why-were-investing-in-automation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/","title":{"rendered":"Why We\u2019re Investing (Even More) in Automation"},"content":{"rendered":"\n<p>2020 has rewritten the rules for digital transformation. What used to be a prolonged <em>transformation<\/em> is now an urgent <em>imperative<\/em>.&nbsp;<\/p>\n\n\n\n<p>\u201cCOVID has forced this digital imperative on our customers \u2014 on all of us \u2014 record time,\u201d says John Kucera, SVP of Product Management at Salesforce. \u201cCompanies have had to drastically automate and transform their processes, which has led to a massive digitization effort in a very short timeline.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42978-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=1024\" alt=\"Photo of John Kucera\" class=\"wp-image-42978\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>John Kucera, SVP, Product Management, Salesforce<\/em><\/figcaption><\/figure><\/div>\n<div id=\"42978-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=1024\" alt=\"Photo of John Kucera\" class=\"wp-image-42978\" width=\"580\" height=\"326\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/John-Kucera.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption><em>John Kucera, SVP, Product Management, Salesforce<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>The problem is: businesses aren\u2019t equipped to move at this breakneck pace. Whether they can adapt, and do it quickly, will define success.&nbsp;<\/p>\n\n\n\n<p>To make rapid progress towards their digital transformation goals, they need to increase employee speed of work to keep customers happy. That requires smart automation.<\/p>\n\n\n\n<p>When automation is done right, it accelerates productivity and empowers employees. It also frees up humans to do the work they\u2019re uniquely meant to do by taking away \u201cthe tedious, repetitive steps that are soul sucking, and that people don\u2019t enjoy doing,\u201d says Kucera. &#8220;Automation gives people the bandwidth and breathing room to do more interesting, more inspiring, and more valuable work that moves the business forward such as building customer relationships or making hard decisions on what to do next.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">Automation gives people the bandwidth and breathing room to do more interesting, more inspiring, and more valuable work that moves the business forward<\/span> such as building customer relationships or making hard decisions on what to do next.<\/p><cite>John Kucera, SVP, Product Management<\/cite><\/blockquote>\n\n\n\n<p>In a world that\u2019s constantly changing and challenging to keep up with both personally and professionally, this is the super power that people \u2014 and businesses \u2014 need now.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A new approach to automation<\/h2>\n\n\n\n<p>At Salesforce, automation is in our DNA. Our journey began with a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-history-of-salesforce\/\">vision<\/a> to be \u201cA World-Class internet Company for Sales Force Automation.\u201d Fast forward 20 years and automating business processes is still at the core of all the solutions we develop.&nbsp;<\/p>\n\n\n\n<p>But today, the opportunity goes far beyond sales and requires a new approach.&nbsp;<\/p>\n\n\n\n<p>To be effective in meeting the new digital imperative, automation needs to intelligently connect processes across the entire business: to scale customer experiences in service; to build and maintain customer relationships in sales; and to increase the speed of work and keep the business running in countless custom workflows across HR, IT, and finance.<\/p>\n\n\n\n<p>This mandate is at the heart of <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2020\/12\/02\/introducing-salesforce-einstein-automate\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Automate<\/a>, a new solution that brings together some of the best Salesforce technologies \u2014 artificial intelligence (AI), data integration, and industry-specific workflows \u2014 in a single platform so business users can build automations for complex workflows in days, not months.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seamless data integration empowers holistic automation<\/h2>\n\n\n\n<p>One of the biggest obstacles to successful automation has been the lack of data integration across organizations. The average enterprise has over 900 applications, but only a <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">third of them are integrated<\/a>, explains Stephen Hsu, Vice President of Product Management at MuleSoft.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42980-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=1024\" alt=\"Photo of Stephen Hsu\" class=\"wp-image-42980\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Stephen Hsu,<\/em> <em>VP Product Management, MuleSoft<\/em><\/figcaption><\/figure><\/div>\n<div id=\"42980-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=1024\" alt=\"Photo of Stephen Hsu\" class=\"wp-image-42980\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Stephen_Hsu.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption><em>Stephen Hsu,<\/em> <em>VP Product Management, MuleSoft<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u201cThese businesses miss out on a highly relevant data set and have a very limited scope for any kind of automation they\u2019re trying to build,\u201d he says. \u201cIf you&#8217;re going to be serious about automation, you can&#8217;t just do automation in specific applications. All of your applications need to speak to each other.\u201d<\/p>\n\n\n\n<p>He relates this holistic approach to the human body: Salesforce is the brain, the applications are organs, and MuleSoft Composer for Salesforce is the central nervous system that builds a common language for the organs to communicate and orchestrates automations across the entire body.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42885-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/DF2U_Einstein_Automate-Composer.gif?w=1024\" alt=\"Bring in data from disparate apps in your Salesforce admin console\" class=\"wp-image-42885\" \/><\/a><figcaption><em>MuleSoft Composer for Salesforce automatically brings in data from disparate apps directly in the Salesforce admin console <\/em><\/figcaption><\/figure><\/div>\n<div id=\"42885-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/DF2U_Einstein_Automate-Composer.gif?w=1024\" alt=\"Bring in data from disparate apps in your Salesforce admin console\" class=\"wp-image-42885\" \/><figcaption><em>MuleSoft Composer for Salesforce automatically brings in data from disparate apps directly in the Salesforce admin console <\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>\u201cFor the first time, instead of talking to different silos across the organization, your customer will have a unified experience and view you as a holistic company,\u201d he says. \u201cThat&#8217;s powerful.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">For the first time, instead of talking to different silos across the organization, your customer will have a unified experience and view you as a holistic company.<\/span> That&#8217;s powerful.<\/p><p><\/p><cite>Stephen Hsu, Vice President of Product Management at MuleSoft<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Automation for any business user<\/h2>\n\n\n\n<p>In the last decade, line of business leaders have had to rely on development teams to create a new custom solution every time they needed an employee or customer process automated. Like a hand-made antique car, these custom solutions are beautiful, but not practical, because they handicap a company\u2019s ability to move fast and adapt with the times.&nbsp;<\/p>\n\n\n\n<p>With our low-code approach, which underpins all of our solutions, business users who have never before been able to create their own automated processes can now have \u2018super powers\u2019 to quickly deliver what they need. They can use low-code \u201cbuilders\u201d to create a workable solution on day one, but also seamlessly integrate with reusable components and code professional developers create.<\/p>\n\n\n\n<p>As of March 2020, our low-code approach has helped Salesforce customers automate more than 325 billion processes, an increase of 25% YoY. That\u2019s 325 billion times someone has been able to automate a routine task like transferring data from an Excel grid into Salesforce, and focus their time towards innovation and customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future of automation is human<\/h2>\n\n\n\n<p>Automation is most successful when it empowers humans to do their best work \u2014 work that is inspiring, strategic, and most valuable to their jobs, like building relationships and connecting with customers, and helping them feel valued.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">The irony of it all is that we\u2019re using incredible technology to help people be more human.<\/span><\/p><cite>Brian Solis, Global Innovation Evangelist, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Brian Solis, Salesforce\u2019s Global Innovation Evangelist, explains that the best organizations in the world are going to move forward with automation and AI in order to realize breakthrough moments that streamline processes and free up resources to do exceptional work.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"42979-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=1024\" alt=\"Photo of Brian Solis\" class=\"wp-image-42979\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Brian Solis, Global Innovation Evangelist<\/em><\/figcaption><\/figure><\/div>\n<div id=\"42979-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=1024\" alt=\"Photo of Brian Solis\" class=\"wp-image-42979\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Brian_Solis.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption><em>Brian Solis, Global Innovation Evangelist<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u201cWe\u2019re creating the new standard for experience,\u201d says Solis. \u201cThe irony of it all is that we\u2019re using incredible technology to help people be more human.\u201d<\/p>\n\n\n\n<p><em>For more on Einstein Automate, check out this <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2020\/12\/02\/introducing-salesforce-einstein-automate\" target=\"_blank\"><em>press release<\/em><\/a><em>, <a href=\"https:\/\/www.salesforce.com\/blog\/human-automation-future-employee-experience\/\">blog post<\/a>, and <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\"><em>tune in<\/em><\/a><em> to the Dreamforce To You keynote.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 has rewritten the rules for digital transformation. What used to be a prolonged transformation is now an urgent imperative.&nbsp; \u201cCOVID has forced this digital imperative on our customers \u2014 on all of us \u2014 record time,\u201d says John Kucera, SVP of Product Management at Salesforce. \u201cCompanies have had to drastically automate and transform their [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":42850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1916,1912,1915],"sf_topic":[1737,2068,1726,1791,1732,1763,2249],"sf_product":[1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[1951],"class_list":["post-42712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_theme-future-of-work","sf_topic-artificial-intelligence","sf_topic-customer-360","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-future-of-work","sf_topic-innovation","sf_topic-the-new-normal","sf_product-salesforce-platform","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We\u2019re Investing (Even More) in Automation - Salesforce<\/title>\n<meta name=\"description\" content=\"2020 has rewritten the rules for digital transformation. What used to be a prolonged transformation is now an urgent imperative.&nbsp; \u201cCOVID has forced\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We\u2019re Investing (Even More) in Automation\" \/>\n<meta property=\"og:description\" content=\"2020 has rewritten the rules for digital transformation. What used to be a prolonged transformation is now an urgent imperative.&nbsp; \u201cCOVID has forced\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T08:06:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-06T01:12:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Tile_1200x675_2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sammy Spiegel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sammy Spiegel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/41fdc2c60f21539a38ca00274b80dcf2\"}],\"headline\":\"Why We\u2019re Investing (Even More) in Automation\",\"datePublished\":\"2020-12-02T08:06:33+00:00\",\"dateModified\":\"2020-12-06T01:12:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\"},\"wordCount\":1027,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Tile_1200x675_2-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/\",\"name\":\"Why We\u2019re Investing (Even More) in Automation - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/why-were-investing-in-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/12\/Tile_1200x675_2-1.jpg\",\"datePublished\":\"2020-12-02T08:06:33+00:00\",\"dateModified\":\"2020-12-06T01:12:04+00:00\",\"description\":\"2020 has rewritten the rules for digital transformation. 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