{"id":42820,"date":"2020-12-01T09:58:36","date_gmt":"2020-12-01T17:58:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=42820"},"modified":"2020-12-01T10:02:55","modified_gmt":"2020-12-01T18:02:55","slug":"business-as-a-platform-for-change-celebrating-three-salesforce-customers-making-an-impact","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/business-as-a-platform-for-change-celebrating-three-salesforce-customers-making-an-impact\/","title":{"rendered":"Business as a Platform for Change: Celebrating Three Salesforce Customers Making an Impact"},"content":{"rendered":"\n

From the global pandemic to the Black Lives Matter movement, our status quo will never be the same. But despite the exceptional challenges we face today, we also have an unprecedented opportunity to build a better world. This past year has shown how critical it is for businesses to become more values-driven and play a role in moving the needle on social issues<\/a> \u2014 to step up and find new ways to respond in these extraordinary times of need. <\/p>\n\n\n\n

Salesforce is proud to participate in the #GivingTuesday<\/a> movement and to encourage others to join the wave of generosity, engagement, and action. In celebration of giving back and the customers we support, we\u2019re recognizing three inspirational Salesforce partners who are reimagining how to make an impact for the communities they serve. <\/p>\n\n\n\n

Lowes: Building an inclusive future <\/h2>\n\n\n\n

As we recover from the pandemic, business leaders have an opportunity \u201cto redefine company values and back them up with action,\u201d explains Salesforce\u2019s Global Growth Evangelist, Tiffani Bova<\/a>. Home improvement retailer Lowe\u2019s is a prime example of backing up principles with action. Lowe\u2019s donated $55 million in grants to the Local Initiatives Support Corporation<\/a>. $30 million was in new funding for minority and women-owned businesses, which continue to be disproportionately impacted by the pandemic. More than 2,000 businesses nationwide have received critical funding, since the summer when the grant funds were first announced. The next round of 2020 funding applications launches on November 30th and closes on December 6th.Visit LISC.org\/lowes<\/a> to learn more or apply for a grant.<\/p>\n\n\n\n

With their ongoing commitment to empower minorities and economically vulnerable communities, Lowe\u2019s teamed up with Salesforce to beautify an underserved Black community in Charlotte, N.C. Collaborating with the Art Pop Gallery<\/a>, Lowe\u2019s and Salesforce commissioned Abel Jackson<\/a> \u2014 a local Black artist (also one of 22 artists who worked on Charlotte\u2019s Black Lives Matter<\/a> mural). Titled \u201cSelf Love,\u201d the mural brought to life a message of hope, inspiration, and unity for the future, with the depiction of children \u201cHearing, Imagining, and Being Love.\u201d<\/p>\n\n\n

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Marcel Solomon from Lowe\u2019s, Andy Diman from Salesforce, Wendy Hickey from ArtPop Street Gallery, in front of the completed \u201cSelf Love\u201d mural with the artist Abel Jackson.<\/em><\/figcaption><\/figure><\/div>\n
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