{"id":44332,"date":"2021-02-03T15:42:13","date_gmt":"2021-02-03T23:42:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=44332"},"modified":"2021-08-24T10:20:51","modified_gmt":"2021-08-24T17:20:51","slug":"a-conversation-with-deray-mckesson-on-civil-rights-2-0-during-black-history-month","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/a-conversation-with-deray-mckesson-on-civil-rights-2-0-during-black-history-month\/","title":{"rendered":"A Conversation with DeRay Mckesson on Civil Rights 2.0 During Black History Month"},"content":{"rendered":"\n<p><em>By Sahara Ali<\/em><\/p>\n\n\n\n<p><em>Civil rights activist, author, and a leading voice in the Black Lives Matter Movement, DeRay Mckesson shares the evolution of pivotal social movements and how we can all continue to use our platforms to drive systemic change in our workplace and communities.&nbsp;<\/em><\/p>\n\n\n\n<p>February is Black History Month (BHM), where we honor all that has been done and must be done, as we strive for a more equal and just society. On February 3rd 2021, Salesforce kicked off BHM with a Woke Wednesday event on Civil Rights 2.0, moderated by <a href=\"https:\/\/www.salesforce.com\/company\/equality\/equality-groups\/\">BOLDforce<\/a> Global President Lola Banjo and featured DeRay Mckesson (both seen above), a noted Civil rights <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/pod-save-the-people\/id1230148653\">activist<\/a>, <a href=\"https:\/\/www.penguinrandomhouse.com\/books\/586471\/on-the-other-side-of-freedom-by-deray-mckesson\/\">author<\/a>, and a leading voice in the Black Lives Matter Movement.&nbsp;<\/p>\n\n\n\n<p>\u201cAs the global president of BOLDforce \u2014 our employee resource group (ERG) for our Black employees and allies \u2014 this month holds a deep significance to me. Coming off the heels of a crisis-laden 2020, there has never been a more urgent time to continue taking action for social good,\u201d Banjo shares.&nbsp;<\/p>\n\n\n\n<p>Read on to hear their advice for driving&nbsp; real, impactful systemic change in our workplace, communities, and beyond.<\/p>\n\n\n\n<p>DeRay shared his thoughts on what he\u2019s learned being on the frontlines of many pivotal social movements, and how they\u2019ve evolved over the last decade:<\/p>\n\n\n\n<p>\u201cIn some ways, seeing is believing. There are people who were on the fence, and there are people who didn\u2019t stand with us in 2014 \u2014 and this was their moment. They said that if it ever happened again, I got you. So I think that more people now understand the problem.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On the need for police reform and direct action:<\/h4>\n\n\n\n<p>\u201cThe number of people killed did not go down despite protests, COVID-19, quarantine, lockdown. The <a href=\"https:\/\/www.joincampaignzero.org\/reports\">number of people that were killed<\/a> by police actually went up. So when I step back, we got a lot of work to do. When you look at the news coverage, people really do think that led to some sort of structural change, and it necessarily didn\u2019t. It doesn\u2019t mean that all the energy that went into it is not important, but it means that we actually have to look and make sure that we are focusing on what the problem is.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On how quickly we must act, and how the sentiment around civil rights has changed:<\/h4>\n\n\n\n<p>\u201cIf we don\u2019t get [into the weeds], the rest of it is \u2018window dressing\u2019. I don\u2019t want the legislative process after the protests to become window dressing. If there\u2019s anything I\u2019ve learned in the last round, the window does not stay open forever. The police kill 1,100 people a year and we don\u2019t always get a window to make the change.\u201d<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On <a href=\"https:\/\/www.joincampaignzero.org\/\">Campaign Zero<\/a>, a campaign that encourages policymakers to focus on reducing police violence:&nbsp;<\/h4>\n\n\n\n<p>\u201cThere are a set of guiding principles we follow. 1) We think that we can win in this lifetime, 2) we know that if the structures don\u2019t change then the outcomes don\u2019t change, and 3) We need to be taking it one bite at a time, and everyone biting at the same time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On what the next phase of Civil Rights 2.0 looks like:<\/h4>\n\n\n\n<p>\u201cIt\u2019s about how do we actually just do \u2018the thing\u2019 once and for all. We have more tools than people had in the past, such as talking to a million people at once. It wasn\u2019t a thing that they had at their disposal \u2014 we do now. So the question becomes, can we use these things to finally deliver on that promise? In some ways, I\u2019ve never been more confident that we can win and also never more worried that we might not.\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On the best way for allies to get involved:<\/h4>\n\n\n\n<p>\u201cYou need to fight at the local level. Almost nobody is calling their state reps and council people. If you got ten friends to email their state representative about an issue, that is big.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cSystems are designed to make you think that you don\u2019t have power. The more that you realize that you pressing really matters, and that you calling really matters, you emailing \u2014 that actually matters way more than you think! \u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">On continuing to push for action and change:<\/h4>\n\n\n\n<p>DeRay has famously shared in the past, \u201cI know what you&#8217;re against, but how do I know what you\u2019re for?\u201d He elaborated on what this means today.<\/p>\n\n\n\n<p>\u201cThe question becomes what do we do and how do we do it. [&#8230;] I think people are afraid to put a stake in the ground, and we just need to figure out how to do it. [&#8230;] I don\u2019t need another reminder, I want to figure out how, what do we do [we to drive change].\u201d<\/p>\n\n\n\n<p>\u201cWe have to push people to put a stake in the ground.\u201d<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sahara Ali Civil rights activist, author, and a leading voice in the Black Lives Matter Movement, DeRay Mckesson shares the evolution of pivotal social movements and how we can all continue to use our platforms to drive systemic change in our workplace and communities.&nbsp; February is Black History Month (BHM), where we honor all [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":44339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[],"sf_topic":[1766],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-44332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_topic-equality","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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