{"id":45690,"date":"2021-03-31T08:54:26","date_gmt":"2021-03-31T15:54:26","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=45690"},"modified":"2024-09-16T11:21:33","modified_gmt":"2024-09-16T18:21:33","slug":"survey-reveals-salespeople-expect-to-travel-less","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/survey-reveals-salespeople-expect-to-travel-less\/","title":{"rendered":"Survey Reveals 51% of U.S. Salespeople Expect to Travel Less Post-Pandemic"},"content":{"rendered":"\n<p><strong>Quick Take:<\/strong> A new survey of U.S.-based salespeople shows strong enthusiasm for a return to stability and growth. Despite a sharp rise in the share of salespeople who plan to work remotely for the long term, however, training for digital selling is scarce.<\/p>\n\n\n\n<p>&#8212;-<\/p>\n\n\n\n<p>In May 2020, at the height of the global pandemic, Salesforce conducted a survey of global salespeople for its <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-fourth-state-of-sales-report-shows-how-teams-adapt-to-a-new-selling-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales<\/a> report. Even then, as confusion reigned, 61% of salespeople were confident about one thing: their jobs would never be the same.\u00a0<\/p>\n\n\n\n<p>Now, nearly a year later, a <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/03\/24\/salesforce-reimagines-sales-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">new world of digital sales<\/a> is coming into focus. Economic forecasts are up, vaccine production and distribution is speeding up, and salespeople \u2014 along with the rest of society \u2014 have a clearer view of what the future holds.<\/p>\n\n\n\n<p>We surveyed 250 quota-carrying sales representatives in the United States to learn how salespeople see the future of their roles, how and where they\u2019ll perform them, and how prepared they are to embrace a new era of selling. Here\u2019s what we found.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expectations for growth and stability dominate sales outlooks<\/h2>\n\n\n\n<p>As layoffs mounted and public health directives restricted movement in 2020, businesses across industries grappled with an existential economic threat that in many cases became too powerful to overcome. Yet according to the salespeople we surveyed, gloomy outlooks have overwhelmingly been replaced by optimism.&nbsp;<\/p>\n\n\n\n<p>The largest share of sales reps (50%) expect their companies\u2019 revenue streams to grow over the course of 2021, compared to a mere 13% who expect declining revenue.&nbsp;<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/ExpectedSalesRevenuein2021Comparedto2020\/Salesrevenue?:language=en&#038;:embed=y&#038;:display_count=y&#038;publish=yes&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>With bright outlooks for sales numbers, many salespeople (44%) say they feel increased pressure to deliver revenue. 38% of salespeople are worried that they\u2019ll miss their quotas this year, and an additional 22% remain unsure about the outlook of their quotas. Compounding this anxiety is the fact that just 19% of salespeople say they have excellent visibility into their pipelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital selling is here to stay<\/h2>\n\n\n\n<p>After a year of selling virtually, what was once seen as a temporary change is now largely seen as a permanent shift in how salespeople conduct their jobs.&nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.salesforce.com\/news\/stories\/15000-consumers-and-business-buyers-weigh-in-on-the-future-of-customer-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent study<\/a> of B2B customers around the world found that 81% expect to conduct more business online after the pandemic than they did before. The implications for salespeople are clear:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>51% of salespeople say they\u2019ll travel less for work after the pandemic than they did before, and a mere 16% disagree with the statement.&nbsp;<\/li><li>47% go as far as to predict that most selling will be done virtually moving forward.<\/li><li>Road-worn outside sales reps are more likely to anticipate a future in which they rack up fewer frequent flier miles (56%) than are inside sales reps for whom virtual selling is not as foreign of a concept (48%).<\/li><\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/SalesRepsTravellingSellinginaVirtualWorld\/DB_WFH?:language=en&#038;:embed=y&#038;:display_count=y&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>Sales reps won\u2019t necessarily be swapping their rides to the airport for commutes to the office. In fact, just 43% of sales reps expect their primary work location to be in an office after the pandemic has subsided, a substantial drop from the 55% who say they mostly worked from an office before the global health emergency. The share of sales reps who say they\u2019ll mostly work from home after the pandemic (27%) is 145% higher than that which worked from home previously (11%).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Training for a sell from anywhere world is scarce<\/h2>\n\n\n\n<p>Despite apparent enthusiasm for selling over screens instead of in conference rooms, a significant 43% of salespeople say it\u2019s harder to sell virtually than it is from an office.&nbsp;<\/p>\n\n\n\n<p>A lack of training on the new realities salespeople face could be to blame. 62% of salespeople we surveyed said they had not received training on virtual sales over the course of the past year \u2014 a reflection of the fact that just 32% of salespeople rate their company\u2019s training and coaching as excellent.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/SalesRepTrainingOverthePastYear\/DB_Training?:language=en&#038;:embed=y&#038;:display_count=y&#038;publish=yes&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>Sales leaders surveyed for our most recent <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-fourth-state-of-sales-report-shows-how-teams-adapt-to-a-new-selling-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales<\/a> acknowledged the shortcomings of their training programs. In fact, just 26% of those sales leaders felt completely capable of updating their staff\u2019s skills for changing conditions.\u00a0<\/p>\n\n\n\n<p>Despite this, the role of training and coaching in sales strategy is prominent: 80% of sales leaders surveyed for the State of Sales report expected changes in the skill sets they require from their staffs, and 64% planned to address those needs through reskilling of existing employees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learn more<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/salesforce.com\/stateofsales\" target=\"_blank\" rel=\"noreferrer noopener\">Download the State of Sales report<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/03\/24\/salesforce-reimagines-sales-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">See how Salesforce has reimagined Sales Cloud for a sell-from-anywhere world<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Survey methodology<\/h3>\n\n\n\n<p>Salesforce conducted a double-blind online survey of adults in the United States employed full-time as sales representatives. Data was collected between March 1 and March 15, 2020 and yielded 250 responses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Take: A new survey of U.S.-based salespeople shows strong enthusiasm for a return to stability and growth. Despite a sharp rise in the share of salespeople who plan to work remotely for the long term, however, training for digital selling is scarce. &#8212;- In May 2020, at the height of the global pandemic, Salesforce [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":45718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1915],"sf_topic":[1732,1745],"sf_product":[2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2395],"sf_visibility":[],"coauthors":[],"class_list":["post-45690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-future-of-work","sf_topic-future-of-work","sf_topic-sales","sf_product-customer-360","sf_location-amer","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Survey Reveals 51% of U.S. Salespeople Expect to Travel Less Post-Pandemic - Salesforce<\/title>\n<meta name=\"description\" content=\"Quick Take: A new survey of U.S.-based salespeople shows strong enthusiasm for a return to stability and growth. 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