{"id":46825,"date":"2021-05-04T08:00:00","date_gmt":"2021-05-04T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=46825"},"modified":"2021-05-04T16:37:24","modified_gmt":"2021-05-04T23:37:24","slug":"the-coca-cola-company-ceo-reveals-formula-for-success-on-the-inflection-point","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/the-coca-cola-company-ceo-reveals-formula-for-success-on-the-inflection-point\/","title":{"rendered":"The Coca-Cola Company CEO Reveals Formula for Success on &#8220;The Inflection Point&#8221;"},"content":{"rendered":"\n<p><strong>Quick Take:<\/strong> James Quincey, CEO at The Coca-Cola Company, joined \u201cThe Inflection Point,\u201d hosted by Monica Langley, Salesforce EVP, to talk about integrating sustainability into your business strategy, loving what you do, and how The Coca-Cola Company stays relevant 135 years later.<\/p>\n\n\n\n<p><strong>What\u2019s the impact?:<\/strong> How does a household brand stay successful and relevant after 135 years? The Coca-Cola Company CEO James Quincey reveals that the formula for success includes taking risks to reinvent the company for each generation, building longevity through sustainability, and loving yourself, what you do, and the people around you.<\/p>\n\n\n\n<p><strong>What he&#8217;s saying:<\/strong><\/p>\n\n\n\n<p>\u201cSustainability needs to be intimately integrated into the business strategy&#8230;How are we going to make sure that the footprint that we leave as we provide those drinks is as small as it can be?\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cYou got to, in a way, love yourself&#8230;And if you can really understand yourself, understand where you want to get to, and really understand the people around you, you can create tremendous things.\u201d<\/p>\n\n\n\n<p>\u201cThe more successful you are&#8230;the greater the risk of the organization erring towards the status quo, and that&#8217;s why we have to push not just risk for risk\u2019s sake, but risk so that we remain relevant for the next generation and relevant for the future.\u201d<\/p>\n\n\n\n<p><strong>Learn More<\/strong>: To see the full interview with James Quincey, watch the latest episode of The Inflection Point <a href=\"https:\/\/youtu.be\/BH0TiuVNeXY\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Take: James Quincey, CEO at The Coca-Cola Company, joined \u201cThe Inflection Point,\u201d hosted by Monica Langley, Salesforce EVP, to talk about integrating sustainability into your business strategy, loving what you do, and how The Coca-Cola Company stays relevant 135 years later. What\u2019s the impact?: How does a household brand stay successful and relevant after [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":46830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":46829,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1914],"sf_topic":[1785],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-46825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-business-as-a-platform-for-change","sf_topic-sustainability","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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