{"id":48483,"date":"2021-06-21T11:08:09","date_gmt":"2021-06-21T18:08:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=48483"},"modified":"2021-06-21T11:08:10","modified_gmt":"2021-06-21T18:08:10","slug":"salesforce-cmo-talks-future-of-work-engaging-customers-at-vivatech-conference","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-cmo-talks-future-of-work-engaging-customers-at-vivatech-conference\/","title":{"rendered":"Salesforce CMO Talks Future of Work, Engaging Customers at VivaTech Conference"},"content":{"rendered":"\n

Sarah Franklin, President and Chief Marketing Officer, Salesforce, joined business leaders at the VivaTech conference in Paris<\/a> to discuss how the accelerated shift to digital will continue to transform customer experiences and the future of work.<\/p>\n\n\n\n

Engaging customers in a digital-first world<\/h2>\n\n\n\n

In the first session, Franklin was joined by Agathe Bousquet, President of Publicis Groupe France, Asmita Dubey, Chief Digital and Marketing Officer at L\u2019Or\u00e9al, and Howard Lerman, Founder and CEO of Yext. They discussed ways personalized engagement has impacted the omni-channel landscape. <\/p>\n\n\n\n

Franklin shared that the pandemic caused necessity to become the mother of invention. Creativity and removing complexity has been essential to innovating and marketing in a disrupted world. So, too, has speed: \u201cThings that were planned for five years down the road had to happen yesterday\u201d said Franklin. \u201cThis explains how Salesforce was able to develop its Vaccine Cloud platform to enable the delivery of millions of COVID-19 vaccines globally through the Salesforce platform. We wouldn’t have had the ability to be creative if we were mired with complexity.\u201d<\/p>\n\n\n\n

During the pandemic we lost the ability to plan, we needed solutions now. We shifted our roadmap with Vaccine Cloud. We took a very complex problem like vaccinating the world and sought to solve it digitally.<\/em><\/p>Sarah Franklin, Chief Marketing Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n

When asked what customer engagement trends will and won\u2019t stick post-pandemic, Franklin responded that every CMO must do more with their first-party data to drive personalization and embrace hybrid ways of serving and selling, working and living. \u201cIt\u2019s an incredible time for technology to bridge the physical and digital worlds,\u201d she said, highlighting for instance that this year\u2019s Dreamforce, traditionally held in San Francisco, will be the first to go global<\/a>. In a post-pandemic world, said Franklin, \u201cwe need to be successful from anywhere.\u201d<\/p>\n\n\n

\n
Open Image Modal<\/span>\"sarah<\/a>
Session 1 moderator Jesko Perrey, Senior Partner, McKinsey & Company, and Sarah Franklin, Chief Marketing Officer at Salesforce<\/em><\/figcaption><\/figure><\/div>\n
<\/div>