{"id":48856,"date":"2021-07-07T08:00:00","date_gmt":"2021-07-07T15:00:00","guid":{"rendered":""},"modified":"2023-04-13T17:51:03","modified_gmt":"2023-04-14T00:51:03","slug":"rbc-wealth-management-u-s-uses-salesforce-platform-low-code-technology-to-streamline-digital-financial-services","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/rbc-wealth-management-u-s-uses-salesforce-platform-low-code-technology-to-streamline-digital-financial-services\/","title":{"rendered":"RBC Wealth Management – U.S. Uses Salesforce Platform Low-Code Technology to Streamline Digital Financial Services"},"content":{"rendered":"\n

Quick take<\/strong>: RBC Wealth Management – U.S. tapped into Salesforce Platform\u2019s low-code tools to scale digital services for more than 2,100 financial advisors in 180 locations across 42 states. The tools streamlined processes for more personalized client experiences and integrated data from legacy systems into a unified, purpose-built wealth management platform that provides advisors with a 360-degree view of every client.<\/p>\n\n\n\n

What\u2019s the impact: <\/strong>With low-code tools like Salesforce Flow, RBC Wealth Management – U.S.\u2019 operations transformed the traditionally time-intensive process of opening new wealth management accounts for clients into a seamless digital experience. The client onboarding process used to take several weeks and required clients to sign more than 100 pages of physical documents. With Salesforce\u2019s workflow automation tools, it was shortened to an average of just 24 minutes. <\/p>\n\n\n\n

Driving the news<\/strong>: Before turning to Salesforce Platform, RBC Wealth Management – U.S.\u2019 advisors utilized 26 siloed legacy systems to manage client portfolios, making it extremely labor-intensive  to access client data. To better service digital-first clients, the company needed a solution that could integrate data into one platform to streamline the client experience and provide advisors a 360 degree view of their clients.<\/p>\n\n\n\n

RBC Wealth Management – U.S. used MuleSoft to better understand clients\u2019 financial needs, quickly unlocking data across disparate systems by connecting apps and automating integrations. They also used purpose-built capabilities from Financial Services Cloud to unite client data into a single system to help advisors grow and manage their book of business and serve as a single source of truth across advisors, operations, back office and compliance risk. And by using Salesforce Platform tools, the company was able to customize workflows, automate processes, and quickly unify data in a single platform \u2014 helping them better scale their business. With these new low-code capabilities, advisors now have an integrated app with access to relevant, personalized information to better understand and serve clients.<\/p>\n\n\n\n

What they\u2019re saying<\/strong>: <\/p>\n\n\n\n

Greg Beltzer, Head of Technology, RBC Wealth Management – U.S., said:<\/p>\n\n\n\n