{"id":49049,"date":"2021-02-28T13:52:00","date_gmt":"2021-02-28T21:52:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=49049"},"modified":"2021-07-21T08:20:20","modified_gmt":"2021-07-21T15:20:20","slug":"salesforce-acquisitions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-acquisitions\/","title":{"rendered":"Salesforce Acquisitions"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: This page was last updated July 21, 2021. For media inquiries about Salesforce acquisitions, please contact <\/em><a href=\"mailto:PR@salesforce.com\"><em>PR@salesforce.com<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>The Salesforce mergers and acquisitions strategy has always been driven by customer success \u2014 a consistent core value of the company overall. Since its founding, Salesforce\u2019s mission to provide customers and stakeholders with new avenues to achieve greater success has fueled continuous innovation.<\/p>\n\n\n\n<p><strong>Below is a list of some key Salesforce acquisitions over the years, linking to the original company announcements where available.<\/strong><\/p>\n\n\n\n<p>Today, <a href=\"https:\/\/www.salesforce.com\/products\/what-is-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce is the #1 CRM<\/a>, bringing companies and customers together in the digital age. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-history-of-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Founded in 1999<\/a>, Salesforce enables companies of every size and industry to take advantage of powerful technologies \u2014 cloud, mobile, social, voice, and artificial intelligence \u2014 to connect to their customers in a whole new way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2021<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Slack<\/h4>\n\n\n\n<p><strong>July 21, 2021<\/strong>: Salesforce completed its acquisition of Slack Technologies, Inc. Together, Salesforce and Slack are creating the digital HQ for success from anywhere. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/07\/21\/salesforce-slack-deal-close\/\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acumen<\/h4>\n\n\n\n<p><strong>February 1, 2021<\/strong>: Salesforce completed its acquisition of Acumen Solutions, a leading professional services firm with deep Salesforce knowledge and extensive industry expertise across public sector, manufacturing, financial services, and more. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-acumen-close-updates\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2020<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Vlocity<\/h4>\n\n\n\n<p><strong>June 1, 2020<\/strong>: Salesforce completed its acquisition of Vlocity, a leading provider of industry-specific cloud and mobile software for the world\u2019s top companies in communications, media and entertainment, energy and utilities, insurance, health, and government organizations. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/vlocity-powering-the-future-of-salesforce-industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Evergage<\/h4>\n\n\n\n<p><strong>February 3, 2020<\/strong>: Salesforce completed its acquisition of Evergage,&nbsp;the leading software platform for real-time 1:1 personalization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2019<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">ClickSoftware<\/h4>\n\n\n\n<p><strong>October 1, 2019<\/strong>: Salesforce completed its acquisition of ClickSoftware, a leader in field service management solutions. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/clicksoftware-has-joined-the-salesforce-family\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tableau<\/h4>\n\n\n\n<p><strong>August 1, 2019<\/strong>: Salesforce completed its acquisition of Tableau Software, bringing together the world\u2019s #1 CRM with the world\u2019s #1 analytics platform. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2019\/08\/01\/salesforce-completes-acquisition-of-tableau\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Salesforce.org<\/h4>\n\n\n\n<p><strong>June 3, 2019<\/strong>: Salesforce.org was integrated into Salesforce. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2019\/04\/15\/salesforce-and-salesforce-org-combine-to-drive-greater-philanthropic-impact-and-success-for-social-good-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MapAnything<\/h4>\n\n\n\n<p><strong>May 30, 2019<\/strong>: Salesforce completed its acquisition of MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map \u2014 based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-closes-acquisition-of-mapanything\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2018<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Datorama<\/h4>\n\n\n\n<p><strong>August 20, 2018<\/strong>: Salesforce completed its acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-datorama\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MuleSoft<\/h4>\n\n\n\n<p><strong>May 2, 2018<\/strong>: Salesforce completed its acquisition of MuleSoft, one of the world\u2019s leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/03\/20\/salesforce-signs-definitive-agreement-to-acquire-mulesoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CloudCraze<\/h4>\n\n\n\n<p><strong>April 6, 2018<\/strong>: Salesforce completed its acquisition of CloudCraze, a leading B2B commerce platform built natively on Salesforce. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-completes-its-acquisition-of-cloudcraze\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2016<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Krux<\/h4>\n\n\n\n<p><strong>November 1, 2016<\/strong>: Salesforce completed its acquisition of Krux, a CRM traffic and data management platform. In 2017, the company announced that Krux had become Salesforce DMP. <a href=\"https:\/\/www.salesforce.com\/blog\/krux-is-now-salesforce-dmp-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quip<\/h4>\n\n\n\n<p><strong>August 26, 2016: <\/strong>Salesforce completed its acquisition of <a href=\"https:\/\/quip.com\/blog\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Quip<\/a>. In November of 2017, Salesforce introduced the Quip Collaboration Platform. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2017\/11\/06\/salesforce-introduces-the-quip-collaboration-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Demandware<\/h4>\n\n\n\n<p><strong>July 11, 2016<\/strong>: Salesforce completed its acquisition of Demandware, the industry-leading provider of enterprise cloud commerce solutions. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2016\/07\/11\/salesforce-completes-acquisition-of-demandware\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Metamind&nbsp;<\/h4>\n\n\n\n<p><strong>April 1, 2016<\/strong>: Salesforce completed its acquisition of Metamind, a deep-learning artificial intelligence platform.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SteelBrick<\/h4>\n\n\n\n<p><strong>February 1, 2016:<\/strong> Salesforce completed its acquisition of SteelBrick, which has tools that take care of orders, contracts, billing, and payments. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2016\/02\/02\/salesforce-accelerates-innovation-with-lightning-unveils-product-strategy-for-spring-and-summer-16-releases\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2013<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">ExactTarget<\/h4>\n\n\n\n<p><strong>July 12, 2013<\/strong>: Salesforce completed its acquisition of ExactTarget, a leading cloud marketing platform. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2013\/07\/12\/salesforce-com-completes-acquisition-of-exacttarget\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2012<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Buddy Media<\/h4>\n\n\n\n<p><strong>August 13, 2012<\/strong>: Salesforce completed its acquisition of Buddy Media, the world\u2019s leading social media marketing platform. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2012\/08\/13\/salesforce-com-completes-acquisition-of-buddy-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2011<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Heroku<\/h4>\n\n\n\n<p><strong>January 3, 2011<\/strong>: Salesforce completed its acquisition of Heroku, a leading cloud application platform for writing Ruby-based applications. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2011\/01\/03\/salesforce-com-completes-acquisition-of-heroku\/\">See more<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Radian6<\/h4>\n\n\n\n<p><strong>May 2, 2011<\/strong>: Salesforce completed its acquisition of Radian6, the industry-leading social media monitoring platform. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2011\/05\/02\/salesforce-com-completes-acquisition-of-radian6\/\">See more<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2008<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">InStranet<\/h4>\n\n\n\n<p><strong><strong>August 4, 2008: <\/strong><\/strong>Salesforce acquired AppExchange partner InStranet, the producer of customer service knowledge base technology to serve as the foundation for Service Cloud.<\/p>\n\n\n\n<section class=\"newsletter newsletter--default newsletter--no-js\">\n\t<header class=\"newsletter__header\">\n\t\t<h2 class=\"newsletter__title\">\n\t\t\tInsight, Opinion, News, and Data\t\t<\/h2>\n\t\t<p class=\"newsletter__subtitle\">\n\t\t\tSign up for Salesforce News &amp; Insights, direct to your inbox.\t\t<\/p>\n\t<\/header>\n\n\t<iframe src=\"https:\/\/cloud.mail.salesforce.com\/newsroomsignup\"\n\t\tclass=\"newsletter__iframe\"\n\t\ttitle=\"Insight, Opinion, News, and Data\"\n\t>\n\t<\/iframe>\n\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: This page was last updated July 21, 2021. For media inquiries about Salesforce acquisitions, please contact PR@salesforce.com. The Salesforce mergers and acquisitions strategy has always been driven by customer success \u2014 a consistent core value of the company overall. Since its founding, Salesforce\u2019s mission to provide customers and stakeholders with new avenues to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":49054,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1725],"sf_theme":[],"sf_topic":[1777],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-49049","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-media-resources","sf_topic-mergers-and-acquisitions","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Acquisitions - 2021 - Salesforce<\/title>\n<meta name=\"description\" content=\"View Salesforce acquisitions. 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