{"id":50547,"date":"2021-09-16T09:02:00","date_gmt":"2021-09-16T16:02:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50547"},"modified":"2024-09-16T14:50:09","modified_gmt":"2024-09-16T21:50:09","slug":"marketing-cloud-gm-on-slack-first-marketing-advantages","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-gm-on-slack-first-marketing-advantages\/","title":{"rendered":"Marketing Cloud GM on How Making Slack Your Digital HQ Personalizes Campaigns Instantly"},"content":{"rendered":"\n

What are some of the biggest challenges marketers face? Your team spends all this time and effort creating an incredible campaign, but somehow it still underperforms. Wouldn\u2019t it be nice to identify and fix the issues in real time with all your stakeholders? That\u2019s just one of the ways that Slack integrations with Marketing Cloud aim to improve the marketing industry.<\/p>\n\n\n\n

Michael Kostow, EVP and GM of Marketing Cloud, offers a preview of what infusing Slack into Marketing Cloud could mean for marketers and the industry\u2019s future. <\/p>\n\n\n\n

Q. What was your first reaction to the Salesforce-Slack acquisition? <\/strong><\/h4>\n\n\n\n

I was excited because our Marketing Cloud team is highly distributed across the globe. My team is in Israel, Canada, Indianapolis, San Francisco and a million other places in-between. Slack has helped create an incredibly strong culture across our team despite our distance, which is even more important through the pandemic, as we haven\u2019t been able to see each other in person.<\/p>\n\n\n\n

Q. How have you adjusted to using Slack as a primary communication tool?<\/strong><\/h4>\n\n\n\n

Honestly, it took me a little while to get going in the beginning but now I’m cooking with gas and super excited every time I find a new feature in Slack. Our team loves emojis and we have our Canadian Mountie salute emoji that we’re really passionate about for all the Canadians on our team.<\/p>\n\n\n\n

If I work late at night, early in the morning, or on the weekends, none of that is time critical for my team. The ability to send scheduled messages and communication is really powerful.”<\/span><\/p>michael kostow, evp\/gm marketing cloud, salesforce<\/cite><\/blockquote>\n\n\n\n

I also love being able to send scheduled slacks. If I work late at night, early in the morning, or on the weekends, none of that is time critical for my team. The ability to send scheduled messages and communication is really powerful.<\/p>\n\n\n\n

Q. From the perspective of our marketing customers, what kinds of innovations did you start to picture with the integration of Slack and Salesforce?<\/strong><\/h4>\n\n\n\n

If you look at our latest State of <\/a>Marketing<\/a> report<\/a>, you see how marketers have embraced the work from anywhere environment. There\u2019s an incredible opportunity to leverage the power of Slack and Customer 360 to be more effective in how we market and deliver better, more personal content to customers. We can also improve real-time campaign performance thanks to actionable insights sent through Slack. <\/p>\n\n\n

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Open Image Modal<\/span>\"Slack-First<\/a>
Slack is your Digital HQ for Marketing, where teams can view insights and changes to marketing journeys to review and take action on quickly.<\/em> <\/figcaption><\/figure><\/div>\n
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