{"id":50613,"date":"2021-09-15T05:59:00","date_gmt":"2021-09-15T12:59:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50613"},"modified":"2024-09-16T14:50:10","modified_gmt":"2024-09-16T21:50:10","slug":"marketing-cloud-ai-based-engagement-scoring","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-ai-based-engagement-scoring\/","title":{"rendered":"Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalization"},"content":{"rendered":"\n

78%<\/em><\/a> of marketers say data drives their customer engagement, highlighting the importance of using customer data  for relevant customer experiences<\/em><\/p>\n\n\n\n

HBO Max, Momentive and Boston Scientific rely on Marketing Cloud for fast insights<\/em><\/p>\n\n\n\n

Today, Salesforce introduced new AI-powered innovations for Marketing Cloud that help companies humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing impact with unified analytics.The innovations announced today include Einstein Engagement Scoring in Salesforce CDP, Einstein Designer, Interaction Studio Templates, and Datorama Connectors.<\/p>\n\n\n\n

In this digital-first world, companies need to deliver moments that are connected, relevant, and human in order to develop trusted relationships that build loyalty and grow revenue. In fact, 84%<\/a> of marketers say that customer expectations are changing as digital experiences become more sophisticated. To deliver on these expectations, companies must harness the power of data and leverage AI\u2014 while also respecting privacy and using data with consent. <\/p>\n\n\n\n

\u201cBrands that have accelerated success during the pandemic are data-focused, embrace AI, prioritize privacy, and find agile ways to collaborate across their entire organization,\u201d said Michael Kostow, EVP & GM, Marketing Cloud, Salesforce. \u201cBy combining Marketing Cloud\u2019s new AI innovations with Slack, companies can quickly deliver highly personalized and relevant messages, build trusted customer relationships and drive growth.”<\/p>\n\n\n\n

Today\u2019s news builds on the recently announced<\/a> innovations that combine the power of Slack and Salesforce to help marketers build digital HQs that transform collaboration and deliver insights fast, improve their strategies through streamlined workflows, and enable quicker decisions.<\/p>\n\n\n\n

Know your customer to engage with relevancy<\/h2>\n\n\n\n

According to the State of Marketing Report<\/a>, 60% of customers are open to the use of AI to improve their experiences. Marketers\u2019 top AI use cases include driving recommendations, personalizing the overall customer journey, and automating customer interactions. <\/p>\n\n\n

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Open Image Modal<\/span>\"engagement<\/a>
Customers can use AI in combination with cross-cloud data to target their most active subscribers<\/figcaption><\/figure><\/div>\n
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