{"id":50708,"date":"2021-09-16T09:05:00","date_gmt":"2021-09-16T16:05:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=50708"},"modified":"2022-03-08T11:58:23","modified_gmt":"2022-03-08T19:58:23","slug":"collaboration-impact-on-company-culture","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/collaboration-impact-on-company-culture\/","title":{"rendered":"76% of Workers Say Collaboration Directly Impacts Company Culture: Here\u2019s How"},"content":{"rendered":"\n<p><strong>Quick take: <\/strong>&nbsp;<em>With 72% of workers using chat or channel-based collaboration tools (and nearly one in five using it with their senior leadership), the days of laboring over an email might soon be over. A new Salesforce report reveals the three ways that collaboration is shifting company culture in the eyes of employees.&nbsp;<\/em><\/p>\n\n\n\n<p>The average workday looks much different now than it did a couple years ago. To get things done, employees can\u2019t just swivel their chair around, walk over to a desk, or even organize a traditional meeting.<\/p>\n\n\n\n<p>To uncover how collaboration has changed since the pandemic,<em> <\/em>Salesforce surveyed nearly 900 U.S.-based knowledge workers and learned how those changes are dictating company culture \u2014 both now and in the future.&nbsp;<\/p>\n\n\n\n<p>Three shifts in collaboration styles rose to the top, and are beginning to shift company cultures for the better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1: To get things done, employees opt for informal communication<\/h2>\n\n\n\n<p>Just like maintaining long-distance relationships with friends through technology, new hybrid working models are challenging workers to collaborate with their colleagues in new and different ways.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"51046-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"536\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=1024\" alt=\"26% of workers say collaboration has become less formal since the pandemic\" class=\"wp-image-51046\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"51046-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=1024\" alt=\"26% of workers say collaboration has become less formal since the pandemic\" class=\"wp-image-51046\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-stats.png?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>According to the survey, 75% of workers prefer to interact with colleagues as they would a friend. We also saw that more than one-third would prefer to interact even with <strong>external customers or partners<\/strong> as they would a friend.&nbsp;<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/KnowledgeWorkersFeelingsAboutChat-BasedandChannel-BasedTools\/CollaborationToolPreference?:language=en-US&#038;publish=yes&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">#2: Chat-based collaboration leads to stronger, more open relationships<\/h2>\n\n\n\n<p>With chat or channel-based collaboration tools paving the way for informal methods of communication, the research also explored whether these tools had a major impact on company culture.&nbsp;<\/p>\n\n\n\n<p>Turns out, not only do these tools help build strong relationships by breaking down hierarchies, they provide business value as well. Nearly one half of workers say chat or channel-based collaboration tools lead to faster approvals and one in four say they lead to projects being handled more efficiently.<\/p>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/Chat-andChannel-BasedCollaborationToolsHaveLedtotheFollowing\/ImprovedCollaboration?:language=en-US&#038;publish=yes&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p>With 76% of workers stating that a company\u2019s collaboration style is a direct reflection of work culture, it says a lot that nearly one in four say collaboration tools provide more direct access to senior leadership.&nbsp;<\/p>\n\n\n\n<p>The days of traditional professional hierarchies and bottlenecks could be starting to fade as businesses implement technology that provides them better access to those at the top.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3: Flexibility is critical&nbsp;<\/h2>\n\n\n\n<p>Collaboration is not a one-size-fits-all approach. Offering new ways to communicate in one place will become critical in building a Trusted Enterprise.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"51047-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"536\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=1024\" alt=\"80% of workers want to choose which tools they use to collaborate at work\" class=\"wp-image-51047\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"51047-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=1024\" alt=\"80% of workers want to choose which tools they use to collaborate at work\" class=\"wp-image-51047\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/workplace-collaboration-research-2021.png?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>The data shows that the release of Slack Clips comes at a perfect time. With Slack Clips, users can easily create, share, and consume video and audio content in channels \u2013 empowering them to contribute to the conversation on their own time and in their way. This addition to the Slack Platform offers a more flexible&nbsp; way of communicating \u2014 a critical tool to building culture among a hybrid workforce.&nbsp;<\/p>\n\n\n\n<p>Now, the 80% of workers that want to choose how they collaborate, can. The phrase \u2018culture eats strategy for breakfast\u2019 has never been more true.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-read-more\">Read more<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Explore: <a href=\"https:\/\/public.tableau.com\/app\/profile\/salesforceresearch\/viz\/SnapshotResearchTheImpactofCollaborationonCompanyCulture\/ImpactofCollaborationonCompanyCulture?publish=yes\" target=\"_blank\" rel=\"noreferrer noopener\">The Impact of Collaboration on Company Culture Tableau Dashboard&nbsp;<\/a><\/li><li>Read: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-gm-on-slack-first-marketing-advantages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud GM on How Slack-First Marketing Personalizes Campaigns Instantly<\/a><\/li><li>Discover: <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/21\/new-salesforce-and-slack-innovations-empower-companies-to-build-their-digital-hq\">New Slack and Salesforce Innovations Press Release<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Research citation &amp; methodology<\/strong><\/h4>\n\n\n\n<p>\u2018Culture of Collaboration Snapshot Survey,\u2019 Salesforce, September 2021<\/p>\n\n\n\n<p>Salesforce conducted a double-blind online survey of knowledge workers* in the United States. Data was collected on August 31 and Sept 7, 2021 and yielded 856 responses.<\/p>\n\n\n\n<p><em>*Knowledge workers\u2019 work is primarily mental labor (i.e, professional services, business management) over manual or task-based labor (i.e, construction, onsite manufacturing, warehouse operations, retail store service\/operations, food service\/operations).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick take: &nbsp;With 72% of workers using chat or channel-based collaboration tools (and nearly one in five using it with their senior leadership), the days of laboring over an email might soon be over. A new Salesforce report reveals the three ways that collaboration is shifting company culture in the eyes of employees.&nbsp; The average [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":50923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1915],"sf_topic":[1732],"sf_product":[2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2395],"sf_visibility":[],"coauthors":[],"class_list":["post-50708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-future-of-work","sf_topic-future-of-work","sf_product-slack","sf_location-amer","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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