{"id":51553,"date":"2021-09-21T14:08:28","date_gmt":"2021-09-21T21:08:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51553"},"modified":"2023-04-28T13:17:13","modified_gmt":"2023-04-28T20:17:13","slug":"welcome-to-the-trusted-enterprise","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/","title":{"rendered":"Welcome to the Trusted Enterprise"},"content":{"rendered":"\n<p>For the second year in a row, Dreamforce has shifted from an event that fills every hotel room and Airbnb in the San Francisco Bay Area to a digital extravaganza with millions of online viewers.&nbsp;<\/p>\n\n\n\n<p>The world has changed, and Dreamforce has changed with it. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-to-you-keynote-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2020<\/a> was held in December, at the height of the COVID-19 pandemic in the United States. We completely reimagined Dreamforce as fully digital, for anyone from anywhere. We put up an outdoor stage in Salesforce Park, adjacent to the San Francisco Salesforce Tower, with Marc Benioff, Bret Taylor and a handful of other socially-distanced executives sharing the Dreamforce news virtually, to a global audience.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sharing-our-vision-safety-protocols-technology-help-trailblazers-gather-for-dreamforce-21\">Sharing our vision: safety protocols, technology help Trailblazers gather for Dreamforce \u201821<\/h2>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Marc Benioff on stage at Dreamforce 2021\" class=\"wp-block-jetpack-slideshow_image wp-image-51602\" data-id=\"51602\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=1000\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-2.jpg?w=289&amp;h=193 289w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Salesforce Chair and CEO Marc Benioff addresses Dreamforce attendees on September 21 2021 in San Francisco.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Dreamforce Park\" class=\"wp-block-jetpack-slideshow_image wp-image-51603\" data-id=\"51603\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=1000\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/210921_DF2021_JM2_4966.jpg?w=289&amp;h=193 289w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sarah Franklin, Salesforce&#8217;s Chief Marketing Officer (R) and a keynote speaker, meets  Trailblazers at Dreamforce 2021<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" alt=\"Dreamforce Park entrance\" class=\"wp-block-jetpack-slideshow_image wp-image-51604\" data-id=\"51604\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=1000\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Dreamforce-Park-1.jpg?w=289&amp;h=193 289w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The entrance to Dreamforce International Park on Howard Street in San Francisco, the venue for this year&#8217;s Dreamforce event. <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Today, with vaccines, sequential testing and other safety protocols, a thousand Trailblazers were able to gather at the outdoor Dreamforce International Park on Howard St. in downtown San Francisco for the Dreamforce keynote and other activities. More than 100,000 Trailblazers also tuned in on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a> to watch the keynote and access 150 virtual sessions.&nbsp;<\/p>\n\n\n\n<p>While the Dreamforce keynote isn\u2019t being delivered in a 10,000 seat hall at Moscone Center, it continues to provide a look at new product innovations, how customers are transforming with Customer 360, and how to make the world a better place. And of course, this year\u2019s event features special guest appearances by the likes of Metallica, the Foo Fighters, Lionel Ritchie, and Jason Sudeikis, also known as Ted Lasso.<\/p>\n\n\n\n<p>This is a time when we share our vision for the future \u2014 in this case, our vision for helping our customers succeed in a world undergoing unprecedented transformation and facing several urgent crises.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"51617-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-1.jpg?w=1024\" alt=\"marc benioff onstage at Dreamforce\" class=\"wp-image-51617\" \/><\/a><figcaption><em>Marc Benioff takes the stage to deliver the keynote at Dreamforce 2021 in San Francisco. (\u00a9 Photo by Jakub Mosur Photography)<\/em><\/figcaption><\/figure><\/div>\n<div id=\"51617-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/Marc-Benioff-Keynote-1.jpg?w=1024\" alt=\"marc benioff onstage at Dreamforce\" class=\"wp-image-51617\" \/><figcaption><em>Marc Benioff takes the stage to deliver the keynote at Dreamforce 2021 in San Francisco. (\u00a9 Photo by Jakub Mosur Photography)<\/em><\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>In his <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2021\/series\/Best_of_DF\/episode\/episode-2\" target=\"_blank\" rel=\"noreferrer noopener\">keynote<\/a> Marc outlined multiple challenges that impact everyone on the planet and shared Salesforce\u2019s vision of the Trusted Enterprise. Many organizations have not yet started to reckon with the challenges ahead. We face multiple crises, all happening all at once, that must be addressed for organizations to become Trusted Enterprises.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The world is facing multiple crises&nbsp;<\/strong><\/h2>\n\n\n\n<p>Of course, we\u2019re in a <strong>pandemic crisis<\/strong>. COVID-19 and the Delta variant won\u2019t likely be the last biological threat that impacts our lives. We are living in a pandemic era, and we\u2019re all adjusting to a new normal.&nbsp;<\/p>\n\n\n\n<p>We\u2019re in a <strong>sustainability crisis<\/strong>. The effects of climate change are all around us. Millions of people will continue to suffer losses from catastrophic droughts, hurricanes, fires, extreme temperatures, and floods. Since the beginning of July, fires have consumed large areas in North America, Europe, and Russia. Flooding has overwhelmed cities around the world, from Western Europe to New Orleans to New York City. Our oceans are warmer than ever, and our atmosphere has more carbon than ever. The UN Intergovernmental Panel on Climate Change (IPCC) estimates that limiting the temperature rise to 1.5\u00b0C, a goal of the Paris Agreement, may be out of reach.<\/p>\n\n\n\n<p>The pandemic has produced an accompanying <strong>workforce crisis<\/strong>. We\u2019re still mostly not in our offices anymore, working in our homes worldwide. Many companies indicate that only 15% of their employees are coming back to the office, and are struggling to adapt to this new normal. There is both the Great Resignation and the Great Relocation, with many workers leaving their jobs, moving to new cities in search of more flexibility and balance in their work life.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"51544-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"557\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=1000\" alt=\"trust crisis\" class=\"wp-image-51544\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=768&amp;h=428 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=500&amp;h=279 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=678&amp;h=378 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=346&amp;h=193 346w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n<div id=\"51544-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"557\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=1000\" alt=\"trust crisis\" class=\"wp-image-51544\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=768&amp;h=428 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=500&amp;h=279 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=678&amp;h=378 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust.png?w=346&amp;h=193 346w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>We\u2019re in an ongoing <strong>inequality crisis<\/strong>, with widening inequities in pay, education, healthcare, and justice systems. The pandemic, as well as climate change, are disproportionately impacting the more vulnerable populations. During the pandemic, women are nearly twice as likely to lose their job than men. The less developed countries don\u2019t have sufficient access to Covid vaccines, which is prolonging this pandemic and exposing those countries to even more hardship.<\/p>\n\n\n\n<p>Finally, we\u2019re in a <strong>trust crisis<\/strong>. Around the world, people have less trust than ever in most institutions. Social media has connected us but it has also made it difficult to know what to believe. The level of mistrust in everything from our politics and climate change to education and the pandemic has been supercharged.<\/p>\n\n\n\n<p>The Trusted Enterprise is the Salesforce playbook for how business, governments or any organization can navigate these crises, get back to growth and improve the state of the world.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;<\/strong>What is a Trusted Enterprise?<\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"51548-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=1000\" alt=\"trusted enterprise\" class=\"wp-image-51548\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=342&amp;h=193 342w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n<div id=\"51548-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=1000\" alt=\"trusted enterprise\" class=\"wp-image-51548\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png 1000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/trust2.png?w=342&amp;h=193 342w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n<p>So, what makes a Trusted Enterprise? The Trusted Enterprise has five pillars: Trust, Customer-first, Digital HQ, Health &amp; Safety, and Sustainability.<\/p>\n\n\n\n<p>In a world of so much mistrust, being a Trusted Enterprise means making trust your highest value. Nothing is more important than earning the trust of our employees, our customers, our partners, and our communities.<\/p>\n\n\n\n<p>Being a Trusted Enterprise means putting the customer first. Customers don\u2019t want to do business with companies that they don\u2019t trust. They want more direct, trusted relationships. That\u2019s what <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> on Hyperforce enables: building direct, trusted relations with customers with a single source of truth across sales, service, marketing, and commerce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span class=\"js-twitter-inline\">&#8220;In a world where everyone is working from everywhere, a digital HQ is an essential building block to build a trusted enterprise.&#8221;<\/span><\/p><\/blockquote>\n\n\n\n<p>In a world where everyone is working from everywhere, a digital HQ is an essential building block to build a trusted enterprise. Our digital headquarters are now more important than our physical headquarters. That\u2019s why Slack is now part of Salesforce, and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/21\/new-salesforce-and-slack-innovations-empower-companies-to-build-their-digital-hq\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack is being built into every Salesforce product<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Being a Trusted Enterprise means putting health and safety first. Employees, customers and communities are trusting companies to help keep them healthy and safe, both physically and mentally. That\u2019s why testing and vaccination are important to getting people back to shared spaces safely. And it\u2019s why everyone at Dreamforce has to have a Salesforce DreamPass verifying that they have been vaccinated and tested. Digital health passes, contact tracing, wellness assessments, and vaccine management are all part of the new <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/21\/salesforce-launches-health-cloud-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Health Cloud 2.0<\/a>.<\/p>\n\n\n\n<p>Finally, being a Trusted Enterprise means protecting the planet. Trusted Enterprises are sustainable enterprises.&nbsp; Every company is going to have to pay attention to its carbon footprint and join the \u201c<a href=\"https:\/\/unfccc.int\/climate-action\/race-to-zero-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">Race to Zero<\/a>,\u201d where more companies commit to 1.5% Celsius science-based targets. Salesforce is a<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/21\/salesforce-achieves-net-zero-across-its-full-value-chain\/\"> <\/a><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/21\/salesforce-achieves-net-zero-across-its-full-value-chain\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Zero Company and runs on 100% renewable energy<\/a>.&nbsp; It\u2019s why Salesforce built our <a href=\"https:\/\/www.salesforce.com\/eu\/products\/sustainability-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability Cloud 2.0<\/a>, which is designed to help customers track and reduce their emissions and take action through a full view of their environmental footprint.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"90734\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/leaders-on-ai-roi\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=1024\" class=\"content-card__image\" alt=\"Leaders on AI ROI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/leaders-on-ai-roi\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe Agentic Enterprise Takes Shape: Six Leaders on AI ROI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"90722\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/vibe-coding-demo-story\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=1024\" class=\"content-card__image\" alt=\"Story: Vibe Coding Demo\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/vibe-coding-demo-story\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t&#8216;Vibe Coding&#8217; Is Real \u2014 Watch It Happen Live\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/51553\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Salesforce is investing in building an Open Exchange Ecosystem, in which customers will be able to purchase and manage high-quality carbon credits from ecopreneurs creating innovative, nature-based solutions to protect the planet; advocate for science-based climate policies; and democratize sustainability by educating teams.<\/p>\n\n\n\n<p>Deforestation has had a disastrous impact, compromising one of nature\u2019s natural ways to get carbon out of the atmosphere. Salesforce and the World Economic Forum created <a href=\"https:\/\/www.1t.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">1t.org<\/a>, a global movement to restore, conserve, and grow a trillion trees over the next decade. The U.S. chapter of 1t.org has committed to 50 billion trees and Salesforce is contributing 100 million trees.&nbsp;<\/p>\n\n\n\n<p>This is how Salesforce is pursuing our vision of a Trusted Enterprise. At Dreamforce, we\u2019re welcoming companies to join us on this journey.<\/p>\n\n\n\n<p><em>Watch the Dreamforce 2021 keynote with Marc Benioff <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2021\/series\/Best_of_DF\/episode\/episode-2\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and watch the whole of Dreamforce 2021 on Salesforce+, <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/em><\/p>\n\n\n\n<p><em>Editor\u2019s Note: This article references Salesforce Sustainability Cloud, which is now known as Net Zero Cloud. For the latest on Salesforce\u2019e sustainability solutions, check out this&nbsp;<a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/products\/sustainability-cloud\/overview\/\" rel=\"noreferrer noopener\">product page<\/a>. For the latest news on Salesforce\u2019s sustainability efforts, check out&nbsp;<a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/topics\/sustainability\/\" rel=\"noreferrer noopener\">this page.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the second year in a row, Dreamforce has shifted from an event that fills every hotel room and Airbnb in the San Francisco Bay Area to a digital extravaganza with millions of online viewers.&nbsp; The world has changed, and Dreamforce has changed with it. Dreamforce 2020 was held in December, at the height of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":51627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":51627,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1731,1728],"sf_theme":[1912,1915,1914],"sf_topic":[2068,1726,1791,1766,1732,2274,1733,1785,1723],"sf_product":[1790,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2378,2838],"sf_visibility":[],"coauthors":[1962],"class_list":["post-51553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-event-coverage","sf_content_type-snapshots","sf_theme-digital-transformation","sf_theme-future-of-work","sf_theme-business-as-a-platform-for-change","sf_topic-customer-360","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-equality","sf_topic-future-of-work","sf_topic-health-and-safety","sf_topic-stakeholder-capitalism","sf_topic-sustainability","sf_topic-trust","sf_product-agentforce-net-zero","sf_product-customer-360","sf_location-amer","sf_collection-df21","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Welcome to the Trusted Enterprise - Salesforce<\/title>\n<meta name=\"description\" content=\"For the second year in a row, Dreamforce has shifted from an event that fills every hotel room and Airbnb in the San Francisco Bay Area to a digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the Trusted Enterprise\" \/>\n<meta property=\"og:description\" content=\"For the second year in a row, Dreamforce has shifted from an event that fills every hotel room and Airbnb in the San Francisco Bay Area to a digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T21:08:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T20:17:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/921_Marc3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Farber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/9e7cc894374f07dd846c4d2a3852ab1c\"}],\"headline\":\"Welcome to the Trusted Enterprise\",\"datePublished\":\"2021-09-21T21:08:28+00:00\",\"dateModified\":\"2023-04-28T20:17:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\"},\"wordCount\":1348,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2021\/09\/921_Marc3.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/welcome-to-the-trusted-enterprise\/\",\"name\":\"Welcome to the Trusted Enterprise - 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