{"id":51835,"date":"2021-10-01T07:58:36","date_gmt":"2021-10-01T14:58:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=51835"},"modified":"2022-02-08T14:53:38","modified_gmt":"2022-02-08T22:53:38","slug":"join-salesforce-in-support-of-the-american-cancer-societys-health-equity-campaign","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/join-salesforce-in-support-of-the-american-cancer-societys-health-equity-campaign\/","title":{"rendered":"Join Salesforce in Support of the American Cancer Society\u2019s Health Equity Campaign"},"content":{"rendered":"\n

Cancer touches one in three people, affecting every family in some way. My own cancer journey began 19 years ago, and could have been very different if I didn\u2019t have access to early screening and treatment. <\/p>\n\n\n\n

Getting a cancer diagnosis is one of the hardest things I have endured in my life. Because of my access to incredible care, however, and due in large part to the ongoing work of the American Cancer Society (ACS), I was able to find and treat my cancer early and successfully. <\/p>\n\n\n\n

The ACS\u2019 mission is to save lives, celebrate lives, and lead the fight for a world without cancer. I\u2019ve seen the impact of this work first-hand. The ACS also funds critical clinical research and helps to identify cancer in its earliest stages by encouraging regular screenings for those at risk. <\/p>\n\n\n\n

I\u2019m eternally grateful that the ACS supports programs like these, and it\u2019s imperative we help them continue this life-saving work. <\/p>\n\n\n\n

Pandemic\u2019s downstream effects impact fundraising<\/h2>\n\n\n\n

It should come as no shock that preventative healthcare screenings of all types are down as a result of the pandemic. Despite the ongoing and urgent nature of this work, many charitable organizations have struggled to break through the pandemic news cycle to generate public awareness around their mission. <\/p>\n\n\n\n

This is especially true for the ACS, which is heavily reliant on volunteers, donations, and philanthropy. And with so many in-person fundraising events canceled, the organization has had to rethink how they raise money to continue this life-saving work. <\/p>\n\n\n\n

Last year, a Salesforce team helped the organization reimagine its fundraising efforts online with digital marketing, command center, and social studio integrations. Salesforce also helped the ACS completely reinvent its event strategy during the pandemic \u2014 evolving its historically in-person fundraising efforts into multi-faceted, engaging digital experiences.<\/p>\n\n\n\n

Alongside these ongoing efforts, however, and in the wake of health inequities exacerbated by the pandemic, the need for ACS services continues to grow.<\/p>\n\n\n\n

Equality in the fight against cancer<\/h2>\n\n\n\n

The ACS has an overarching goal of reducing cancer mortality rates by 40% by the year 2035. Despite notable advances in cancer prevention, screening, and treatment, not all individuals benefit equitably from this progress. In fact, marginalized populations are the ones most affected by preventable death and disease: <\/p>\n\n\n\n