{"id":52420,"date":"2021-11-03T08:01:35","date_gmt":"2021-11-03T15:01:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=52420"},"modified":"2021-11-03T08:01:36","modified_gmt":"2021-11-03T15:01:36","slug":"research-shows-shift-in-corporate-giving-to-align-with-employee-interests","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/research-shows-shift-in-corporate-giving-to-align-with-employee-interests\/","title":{"rendered":"Research Shows Shift in Corporate Giving to Align with Employee Interests"},"content":{"rendered":"\n

Despite facing economic barriers, Americans maintained charitable giving during the pandemic, especially toward human services organizations and end-of-year giving. Additionally, employees appear to be increasingly looking to their companies<\/a> to help support the causes they cared about, and companies responded with meaningful multi-year commitments and giving programs that fulfilled their employees\u2019 sense of purpose. <\/p>\n\n\n\n

Research<\/a> from the Indiana University Lilly Family School of Philanthropy at IUPUI <\/a>and Salesforce.org released today highlighted these and other trends in U.S. workplace and individual giving. <\/p>\n\n\n\n

Businesses aligned corporate giving efforts with community needs<\/h2>\n\n\n\n

With many employees working remotely in 2020, companies transformed their giving strategies to meet their needs. The report found that innovation and technology were critical to aligning corporate giving efforts with community needs and employee purpose.  <\/p>\n\n\n\n

Unsurprisingly, in the U.S. there was a particular focus on giving related to COVID-19 relief, totaling a value of $1.1 billion in U.S.-based corporate<\/a> and corporate foundation donations. <\/p>\n\n\n\n

Around 35% of COVID-19\u2013relief donations in the U.S. by companies were specific to health-related causes. Based on a small sampling, the research suggests that individuals who gave to COVID-19\u2013related causes were more motivated to help others and improve the wellbeing of society. <\/p>\n\n\n\n

Trusted payment and business technology company leverages data to understand employee giving priorities <\/h2>\n\n\n\n

Companies like Deluxe<\/a> increasingly use data to help align their corporate giving efforts with the causes their employees care about most. By evaluating data on their Salesforce.org dashboard, Deluxe noticed that its employees were interested in supporting COVID-19-relief efforts, such as a focus on health equity, food insecurity, and racial injustice.<\/p>\n\n\n\n

\u201cWith a better understanding of employee giving trends, we were able to allocate resources toward urgent and important causes our employees care most about, and our communities need,\u201d said Jane Elliott, Chief Communications and Human Resources Officer at Deluxe. \u201cThis meant organizing a food drive, supporting employee-led social justice initiatives, and expanding paid-time-off for employees who volunteered between eight and 24 hours.\u201d<\/p>\n\n\n

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Open Image Modal<\/span>\"volunteers\"<\/a>
 Deluxe Employee Volunteer Event <\/em>
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