{"id":52491,"date":"2021-11-04T05:29:33","date_gmt":"2021-11-04T12:29:33","guid":{"rendered":""},"modified":"2021-11-04T11:43:49","modified_gmt":"2021-11-04T18:43:49","slug":"80-of-consumers-report-abandoning-retailers-after-three-bad-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/80-of-consumers-report-abandoning-retailers-after-three-bad-experiences\/","title":{"rendered":"80% of Consumers Report Abandoning Retailers After Three Bad Experiences: Salesforce Connected Shoppers Report"},"content":{"rendered":"\n

Quick take: <\/strong>Findings released in the fourth edition of the Salesforce Connected Shoppers Report<\/a> reveal a growing gap between heightened expectations of surveyed shoppers and the retail industry\u2019s ability to deliver on them. <\/p>\n\n\n\n

Driving the news<\/strong>: Short-term solutions implemented by brands and retailers during the height of the COVID-19 pandemic \u2014 like curbside pickup and virtual styling \u2014 changed what shoppers expect from their retail experience. Findings from the Connected Shoppers Report reveal that as the line continues to blur between physical and digital touchpoints, shoppers expect brands and retailers to play by their rules, with little patience for subpar experiences. <\/p>\n\n\n\n

To meet expectations, retailers and brands have embraced a variety of new channels and options, but they still are adapting to today\u2019s more complex shopping journeys. In order to deliver more connected experiences, surveyed retail executives plan to employ more data scientists to operationalize data and evolve their technology stacks.  <\/p>\n\n\n

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