{"id":52826,"date":"2021-11-22T04:59:06","date_gmt":"2021-11-22T12:59:06","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=52826"},"modified":"2021-11-29T08:54:11","modified_gmt":"2021-11-29T16:54:11","slug":"76-of-nonprofits-lack-a-data-strategy-according-to-salesforce-org-report","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/76-of-nonprofits-lack-a-data-strategy-according-to-salesforce-org-report\/","title":{"rendered":"76% of Nonprofits Lack a Data Strategy, According to Salesforce.Org Report"},"content":{"rendered":"\n

New research from Salesforce.org highlights how nonprofits address new data strategies, exceed fundraising goals, and invest in technology to meet challenges <\/em><\/p>\n\n\n\n

Nonprofits have faced unprecedented challenges since March 2020. The global COVID-19 pandemic shifted the world of giving off its axis, and the need for urgent support eclipsed typical nonprofit operations. <\/p>\n\n\n\n

At Salesforce.org, we saw firsthand how nonprofit organizations around the world \u2014 including the 50,000-plus we work with as customers \u2014 had to completely reimagine their relationships with donors while meeting the shifting needs of their communities.<\/p>\n\n\n\n

And yet, more than a third of the organizations we surveyed said their nonprofit actually exceeded<\/em> their fundraising goals in the past year \u2014 the first key finding from our 2021 Nonprofit Trends Report<\/a>, which is now in its fourth year. Interviews with 1,250 respondents around the world provide an updated, holistic picture of the current state of the nonprofit sector. <\/p>\n\n\n

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Open Image Modal<\/span>\"Nonprofit<\/a>
On average, one-third of large- and mid-sized nonprofit organizations exceeded the goals they set out to achieve in the past 12 months.<\/figcaption><\/figure><\/div>\n
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