{"id":53538,"date":"2022-01-11T08:00:00","date_gmt":"2022-01-11T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=53538"},"modified":"2022-01-13T07:57:13","modified_gmt":"2022-01-13T15:57:13","slug":"claires-offers-same-day-buy-online-pick-up-in-store-feature-with-custom-salesforce-app","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/claires-offers-same-day-buy-online-pick-up-in-store-feature-with-custom-salesforce-app\/","title":{"rendered":"Claire\u2019s Offers Same-Day \u2018Buy Online Pick Up In-Store\u2019 Feature with Custom Salesforce App"},"content":{"rendered":"\n

Global fashion brand Claire\u2019s<\/a>, known as a powerhouse for self-expression, has transformed its digital customer experiences and created personalization at scale during the pandemic.<\/p>\n\n\n\n

Why it\u2019s important: <\/strong>The beloved fashion jewelry and accessories retailer is focused on lasting digital transformation that enables seamless shopping experiences for all ages.<\/p>\n\n\n\n

Powered by Salesforce, Claire\u2019s is delivering even more personalized ecommerce experiences in-store and online, creating frictionless, digital-first engagement that allows customers to shop anywhere, anytime.<\/p>\n\n\n\n

Explore further: <\/strong>When the pandemic prompted retailers to adapt in early 2020, Claire\u2019s looked to ecommerce to drive revenue. It worked. In 2020, the retail brand\u2019s online sales increased 112% year-over-year. To continue that momentum in 2021, Claire\u2019s began working with Salesforce to reimagine the digital experience for its shoppers, weaving together the convenience of ecommerce with the beloved nature of its retail stores by giving consumers more ways to purchase.<\/p>\n\n\n\n

Claire\u2019s began the engagement with Salesforce with a new internal order management system. Claire\u2019s then tapped Salesforce to implement a same-day Buy Online, Pickup In Store (BOPIS) offerings, a rising trend<\/a> to help the retailer reach consumers by expanding its digital capabilities across online markets, personalizing experiences, and simplifying shopping across channels.<\/p>\n\n\n\n

To support this aim, Salesforce created a custom-made, in-store pickup app that enabled same-day BOPIS and Click & Collect, a first for Claire\u2019s in the United States and United Kingdom. The in-store pickup app \u2014 one of the first Salesforce had built at the time \u2014 created a streamlined omnichannel customer experience for shoppers.<\/p>\n\n\n\n

The Salesforce perspective: <\/strong>\u201cThe app serves up personalized offers based on customers\u2019 past transaction behaviors both in-store and online, and creates frictionless engagement at scale,\u201d said Kelly Thacker, SVP of Product Marketing, Salesforce.<\/p>\n\n\n\n

The customer view: <\/strong>Jan Steck, SVP of global e-commerce and digital marketing at Claire\u2019s, said the company has been increasingly investing in ways to make interactions \u2018seamless, consistent, and personalized\u2019 across platforms:<\/p>\n\n\n\n