{"id":54134,"date":"2022-02-03T00:01:00","date_gmt":"2022-02-03T08:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=54134"},"modified":"2024-09-16T14:50:07","modified_gmt":"2024-09-16T21:50:07","slug":"transportation-infrastructure-leader-globalvia-paves-the-way-to-smarter-roads-with-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/transportation-infrastructure-leader-globalvia-paves-the-way-to-smarter-roads-with-salesforce\/","title":{"rendered":"Transportation Infrastructure Leader Globalvia Paves the Way to Smarter Roads with Salesforce"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.openvia.io\" target=\"_blank\" rel=\"noreferrer noopener\">Openvia Mobility<\/a>, <a href=\"https:\/\/www.globalvia.com\/en\/mobility\/openvia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Globalvia\u2019s<\/a> technology and innovation platform, will use Salesforce technology to help create one of the world\u2019s most advanced smart road ecosystems.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important:<\/strong> With a presence spanning North America, Latin America, and Europe, Globalvia is a world leader in managing transportation infrastructure. And, with the smart highway market <a href=\"https:\/\/www.reportlinker.com\/p06195645\/Smart-Highway-Market-Forecast-to-COVID-19-Impact-and-Global-Analysis-By-Technology-and-Component.html?utm_source=GNW\" target=\"_blank\" rel=\"noreferrer noopener\">expected to grow<\/a> from $24.8 billion USD in 2021 to $81.3 billion USD by 2028, Globalvia\u2019s Openvia mobility solution is poised to lead the sector\u2019s deep transformation.<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Leveraging technology from <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Customer 360<\/a>, Openvia\u2019s new digital service platform will build the capabilities required by new smart roads, supporting interactions between road infrastructure operators, users, and connected and autonomous cars.<\/p>\n\n\n\n<p>Openvia\u2019s existing mobility transaction services, such as tolling, will also add new digital capabilities powered by Salesforce. New capabilities will include data analysis, improved traffic awareness to highway users or directly to connected cars, and increased efficiency and sustainability of existing roadway infrastructure.&nbsp;<\/p>\n\n\n\n<p><strong>In-depth: <\/strong>Openvia will tap Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce<\/a> Clouds to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Develop digital capabilities to help address and market new services in smart roads.<\/li><li>Establish an omnichannel communication model to interact with users and clients across SMS, push, phone, social media, or messaging applications.<\/li><li>Improve user experiences by providing a 360-degree, real-time view of the performance of new services implemented \u2014 allowing for more accurate real-time evaluation.&nbsp;<\/li><li>Deploy simple, mobile-first technologies to help road operators update and quickly collaborate in real time, from any device, anywhere.<\/li><\/ul>\n\n\n\n<p><strong>What they\u2019re saying:<\/strong> \u201cWith Openvia and Salesforce we have the best of two worlds,\u201d said Fernando Vallejo, Innovation and Systems Director of Globalvia and Managing Director of Openvia. \u201cAn agile solution to manage sustainable mobility services on highways and the best approach to manage a long-lasting relationship with the users. In the future, this user may even be an autonomous car.\u201d<\/p>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cOur concept of mobility is changing drastically,\u201d said Enrique Polo, Senior VP and Country Manager, Salesforce Spain. \u201cThe development of autonomous cars that need to be interconnected to smart road infrastructures, the surge of electric vehicles that will need timely information about recharging capabilities alongside the planned trip, and the change of habits on the side of consumers, who are now used to omnichannel interactions, create a new technology and business scenario. We are delighted to support innovative companies such as Openvia on their path to building smarter and more sustainable road systems.\u201d<\/p>\n\n\n\n<p><strong>What\u2019s next: <\/strong>Openvia will soon begin deploying the Salesforce-enabled solution in two highways managed by Globalvia: Ruta 27 highway (Costa Rica) and Pocahontas Parkway (Virginia, United States). Upon completion, they will serve as the first examples of smart roads with this technology.<\/p>\n\n\n\n<p><strong>Explore further:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a>.<\/li><li>Visit <a href=\"https:\/\/www.globalvia.com\" target=\"_blank\" rel=\"noreferrer noopener\">Globalvia<\/a> and <a href=\"https:\/\/www.openvia.io\" target=\"_blank\" rel=\"noreferrer noopener\">Openvia<\/a><strong> <\/strong>on their websites.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Openvia Mobility, Globalvia\u2019s technology and innovation platform, will use Salesforce technology to help create one of the world\u2019s most advanced smart road ecosystems.&nbsp; Why it\u2019s important: With a presence spanning North America, Latin America, and Europe, Globalvia is a world leader in managing transportation infrastructure. And, with the smart highway market expected to grow from [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":54139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1917,1912],"sf_topic":[2068,1744],"sf_product":[1759,1747,1772,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-54134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-customer-success","sf_product-agentforce-marketing","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-customer-360","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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