{"id":54145,"date":"2022-02-03T08:20:34","date_gmt":"2022-02-03T16:20:34","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=54145"},"modified":"2022-02-04T10:01:22","modified_gmt":"2022-02-04T18:01:22","slug":"salesforce-and-new-brand-partner-and-advisor-matthew-mcconaughey-debut-teamearth-campaign-a-rallying-cry-to-build-a-better-future-together","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-and-new-brand-partner-and-advisor-matthew-mcconaughey-debut-teamearth-campaign-a-rallying-cry-to-build-a-better-future-together\/","title":{"rendered":"Salesforce and New Brand Partner and Advisor Matthew McConaughey Debut #TeamEarth Campaign, a Rallying Cry to Build a Better Future Together"},"content":{"rendered":"\n

Salesforce alongside new brand partner and advisor Matthew McConaughey today unveiled #TeamEarth, a new global campaign that aims to inspire businesses and individuals to help build a more fair, equal and sustainable future.<\/p>\n\n\n\n

Since its founding, Salesforce has been laying the groundwork to advance business as a platform for change<\/a>. Now, propelled by the climate crisis, the trust crisis, and the crisis of inequality, the goal for #TeamEarth is to serve as a call to action for every business and individual to join a community united by shared values and a desire to help make a difference.<\/p>\n\n\n\n

\u201c#TeamEarth is a rallying cry we hope will inspire people and companies to use their platforms for change,\u201d said Sarah Franklin, President and Chief Marketing Officer, Salesforce. \u201cGuided by our core values of trust, customer success, innovation, and equality, we are shining a light on how businesses and people can come together to build a better future. We’re delighted to partner with the acclaimed actor and writer Matthew McConaughey to co-create and share this campaign, and we invite the global community to join in.\u201d<\/p>\n\n\n\n

#TeamEarth campaign debuts with ways for anyone to engage in \u201cThe New Frontier\u201d<\/h2>\n\n\n
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