{"id":55058,"date":"2022-03-23T14:00:00","date_gmt":"2022-03-23T21:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=55058"},"modified":"2022-03-25T08:25:33","modified_gmt":"2022-03-25T15:25:33","slug":"salesforce-report-shows-companies-can-miss-out-on-50-revenue-growth-employee-experience-makes-the-difference","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-report-shows-companies-can-miss-out-on-50-revenue-growth-employee-experience-makes-the-difference\/","title":{"rendered":"Salesforce Report Shows Companies Can Miss Out on 50% Revenue Growth: Employee Experience Makes the Difference"},"content":{"rendered":"\n

Quick Take: Salesforce\u2019s new \u201cThe Experience Advantage\u201d report reveals that a focus on improving employee experience (EX) can boost revenue growth (up to 50% or more). The report\u2019s full findings, which are detailed in this article, also show a deep disconnect between C-suite perception and the experiences of their employees. <\/em><\/p>\n\n\n\n

As companies define flexibility in a success-from-anywhere world, they must first reimagine meaningful employee experience (EX)<\/a>. But while EX initiatives have traditionally focused on benefits like retention and employee satisfaction scores, one ultimate benefit is often overlooked \u2014 revenue growth.<\/p>\n\n\n\n

While the role and importance of customer experience (CX) has historically been easier to quantify, the role of EX and its impact on growth has been harder to define \u2013 until now. Salesforce\u2019s The Experience Advantage: Transforming Customer and Employee Experience for the Future of Work<\/a> report found that by focusing on EX, a company can increase revenue growth by up to 50% or more. <\/p>\n\n\n\n

Stronger employee experience leads to happier customers and growth<\/h2>\n\n\n\n

EX has historically been seen as HR\u2019s responsibility \u2013 not part of a broader, company-wide effort requiring cross functional leadership and resources. And, while it has been a valued part of organizations for many years, it traditionally hasn\u2019t been seen as a growth driver. <\/p>\n\n\n\n

That’s why, in 2020, we worked with Forbes Insights to test the hypothesis that employee experience was the key to better customer experience and high revenue growth. <\/p>\n\n\n\n

That report, The Experience Equation: How Happy Employees and Customers Accelerate Growth<\/a>, produced in partnership with Forbes, found that 89% of revenue growth leaders surveyed reported that happy employees yielded happy customers. Additionally, companies with high CX & EX versus low CX & EX saw 1.8x faster revenue growth. <\/p>\n\n\n\n

In other words: EX \u2192 CX \u2192 Growth.<\/p>\n\n\n

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