{"id":56396,"date":"2022-05-17T05:00:00","date_gmt":"2022-05-17T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=56396"},"modified":"2022-05-26T13:36:14","modified_gmt":"2022-05-26T20:36:14","slug":"salesforce-aws-nonprofit-open-source-technology","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-nonprofit-open-source-technology\/","title":{"rendered":"Salesforce and Amazon Web Services Partner On Open-Source Technology to Help Nonprofits Accelerate Impact"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>76% of nonprofits lack a data strategy. Data Lake for Nonprofit Cloud, Powered by Amazon Web Services (AWS), is a new open-source offering that enables Salesforce Nonprofit Cloud customers to easily transform their data into actionable insights with visual analytics, ultimately helping to drive more informed decisions and better outcomes.<\/li><li>The solution will be available on GitHub as an open-source offering, enabling nonprofits to tailor it to their specific needs and improve the technology continuously over time.&nbsp;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Nonprofits are finally emerging from the massive challenges brought forth by the pandemic. The savviest among them are taking what they learned and preparing for what might come next.&nbsp;<\/p>\n\n\n\n<p>Data is critical to that effort. Data Lake for Nonprofit Cloud, Powered by AWS, is a new open-source solution designed to make it even easier for organizations to leverage their Salesforce Nonprofit Cloud data and create a rich visualization tapestry to drive better outcomes for their organizations.<\/p>\n\n\n\n<p>David Ragones, SVP &amp; GM of Nonprofit Cloud at Salesforce, details this new automated offering \u2013 which will GA this winter \u2013 and explains why all nonprofits must have a unified data strategy.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"56403-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"443\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=1024\" alt=\"\" class=\"wp-image-56403\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg 1041w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=300&amp;h=130 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=768&amp;h=332 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=1024&amp;h=443 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=264&amp;h=114 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=500&amp;h=216 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=678&amp;h=293 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=150&amp;h=65 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=446&amp;h=193 446w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"56403-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1041\" height=\"450\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=1024\" alt=\"\" class=\"wp-image-56403\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg 1041w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=300&amp;h=130 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=768&amp;h=332 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=1024&amp;h=443 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=264&amp;h=114 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=500&amp;h=216 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=678&amp;h=293 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=150&amp;h=65 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/05\/Salesforce-AWS-Co-Brand-Logo-RGB.jpg?w=446&amp;h=193 446w\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-are-you-hearing-from-salesforce-s-nonprofit-customers-as-they-work-to-redefine-their-strategies-for-the-future\">Q: What are you hearing from Salesforce\u2019s nonprofit customers as they work to redefine their strategies for the future?<\/h4>\n\n\n\n<p>They&#8217;re concerned about whether they\u2019re going to be agile enough moving forward \u2014 when the next crisis hits. Nonprofits want to deliver a consistent experience that brings together all the different systems they have within their four walls.<\/p>\n\n\n\n<p>They also want to be able to respond to the next urgent need; whether it&#8217;s Ukraine or something else, because nonprofits are on the front lines. They need to be able to move quickly to respond to challenges and crises.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q: Looking to the post-pandemic future, what are the biggest challenges nonprofits are facing?&nbsp;<\/h4>\n\n\n\n<p>One big challenge we found was that <a href=\"https:\/\/www.salesforce.com\/news\/stories\/76-of-nonprofits-lack-a-data-strategy-according-to-salesforce-org-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of nonprofits<\/a> lack a data strategy, and almost the same amount report difficulty when it comes to sharing data across their organizations. This is regularly compounded by other factors, including navigating between legacy and new systems as well as the fact that many nonprofits lack the in-house expertise needed to make sense of these systems.<\/p>\n\n\n\n<p>At the same time, as nonprofits transitioned to digital-first models over the past couple of years, they started generating far more data. This data holds enormous potential for nonprofits, whether for fundraising, community building, or identifying where their work is making the most impact.&nbsp;<\/p>\n\n\n\n<p>So the hurdle nonprofits must jump over is siloed data across their organizations while also capitalizing on the treasure trove of data they are now generating.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q: How are Salesforce and AWS partnering to help nonprofits conquer this challenge?&nbsp;<\/h4>\n\n\n\n<p>Data Lake for Nonprofit Cloud, Powered by AWS, integrates Salesforce\u2019s data model for nonprofits, <a href=\"https:\/\/www.salesforce.org\/products\/nonprofit-success-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Success Pack<\/a>, with AWS Data Lake and analytics platforms like Tableau to help nonprofit customers accelerate impact and engagement by simplifying their data operations.&nbsp;<\/p>\n\n\n\n<p>This helps make it easier for nonprofits to connect their Salesforce Nonprofit Cloud data, and enables organizations to begin developing a unified data strategy with technology like MuleSoft and Tableau \u2013 all within AWS.<\/p>\n\n\n\n<p>Then, through an integration with <a href=\"https:\/\/www.tableau.com\/trial\/tableau-software?utm_campaign=Prospecting-CORE-ALL-ALL-ALL-ALL&amp;utm_medium=Paid+Search&amp;utm_source=Google+Search&amp;utm_campaign_id=2017049&amp;utm_language=EN&amp;utm_country=USCA&amp;adgroup=&amp;adused=Brdtest21NEWv1&amp;creative=NEWv1&amp;d=7013y000000vYhH&amp;gclsrc=aw.ds&amp;gclid=CjwKCAjwjtOTBhAvEiwASG4bCKLiT-ieuD9zJcKQhyBtfo9UOc8_p-d401VsbCj55hHsnNEU6a9zuxoChQwQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, organizations can gain the actionable insights they need to make smart decisions and data visualizations that can better communicate their findings.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The entire process will be a guided flow, making it easy for anyone to set up \u2013 no coding required. With the power of automation, this new solution creates the automated connection between Salesforce and the data model in AWS, a data synchronization schedule, and analytics reporting and visualization within Tableau.<\/p>\n\n\n\n<p>I also want to note that we&#8217;re working with key System Integrator (SI) launch partners including Cloud for Good, Coastal Cloud, and Slalom to bring this solution to market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q: Why are Salesforce and AWS offering this as an open-source product?&nbsp;<\/h4>\n\n\n\n<p>For Salesforce, this partnership connects back to our heritage \u2014 what we\u2019ve done at Salesforce with the <a href=\"https:\/\/www.salesforce.org\/pledge-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">1:1:1 model<\/a> to give back to the community. AWS also has a <a href=\"https:\/\/aws.amazon.com\/government-education\/nonprofits\/?wwps-cards.sort-by=item.additionalFields.sortDate&amp;wwps-cards.sort-order=desc\" target=\"_blank\" rel=\"noreferrer noopener\">strong history<\/a> of working with and supporting nonprofits. By working together on this product, Salesforce and AWS aim to give back to the nonprofit community through technology that the entire community can benefit from.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We saw this before with the Nonprofit Success Pack, which, because it was made open source, has continuously grown and been improved upon over the last 10-plus years.&nbsp;<\/p>\n\n\n\n<p>When Salesforce and AWS publish this new automation for free on GitHub, nonprofits and partners across the entire ecosystem can take advantage of what we&#8217;ve done to drive value and better outcomes for their organizations. And, they can customize it for the exact cause, cure, or mission that&#8217;s relevant to them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q: What is the business impact for nonprofits?&nbsp;<\/h4>\n\n\n\n<p>Because it connects to Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/form\/sfdo\/ngo\/watch-demo-npsp\/?nc=7013y000002lUmuAAE&amp;d=7013y000002EIdFAAW&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=AMER_NGOAW_B_Nonprofit-Cloud_Exact&amp;utm_content=Nonprofit%20Success%20Pack_g&amp;utm_term=e_salesforce%20nonprofit%20success%20pack&amp;gclid=CjwKCAjw9-KTBhBcEiwAr19ig3dop2Rz0N0f41-cIKu0WR_jswR9D3paWjM8Rt9ESzw85cEec0vvDBoCDukQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Success Pack<\/a>, Data Lake for Nonprofit Cloud, Powered by AWS, is designed to enable organizations to bring their fundraising, marketing, and program data&nbsp; into one view, giving nonprofits a real-time look at what is and isn\u2019t working to drive better resource allocation and decision making.&nbsp;<\/p>\n\n\n\n<p>The cherry on top is nonprofits can feed that data into an analytics platform like Tableau to not only help them better tell impact stories through rich visualizations, but also gain actionable insights to make smarter decisions. In the past, it would\u2019ve taken tremendous resources, time, and technical skill to implement a system like this, so what makes the solution such a game changer for nonprofits is that basically anyone can get started with a few clicks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">More information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn <a href=\"https:\/\/www.salesforce.org\/blog\/5-benefits-integrated-payment-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Benefits of Integrated CRM Payment Solutions for Nonprofits<\/a>.<\/li><li>Read how nonprofits can better engage <a href=\"https:\/\/www.salesforce.org\/blog\/nonprofits-engage-millennials-genz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Millennials &amp; Gen Z<\/a>.<\/li><li>Find out how this nonprofit <a href=\"https:\/\/www.salesforce.org\/blog\/pflag-switch-to-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">increased donations<\/a> after switching to Salesforce.<\/li><li>Check out Salesforce\u2019s <a href=\"https:\/\/www.salesforce.org\/blog\/fourth-edition-nonprofit-trends-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fourth Edition of the Nonprofit Trends Report<\/a>.<\/li><li>Learn more about <a href=\"https:\/\/aws.amazon.com\/big-data\/datalakes-and-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Lakes and Analytics on AWS<\/a>.<\/li><li>AWS answers, \u201c<a href=\"https:\/\/aws.amazon.com\/big-data\/datalakes-and-analytics\/what-is-a-data-lake\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is a data lake?<\/a>\u201d<\/li><\/ul>\n\n\n\n<p><br>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \u201cCRM.\u201d For more information please visit https:\/\/www.salesforce.com, or call 1-800-NO-SOFTWARE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>76% of nonprofits lack a data strategy. Data Lake for Nonprofit Cloud, Powered by Amazon Web Services (AWS), is a new open-source offering that enables Salesforce Nonprofit Cloud customers to easily transform their data into actionable insights with visual analytics, ultimately helping to drive more informed decisions and better outcomes. The solution will be available [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":56431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1912],"sf_topic":[2068,1726,1750],"sf_product":[1736],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-56396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-digital-transformation","sf_topic-philanthropy","sf_product-agentforce-nonprofit","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce and Amazon Web Services Partner On Open-Source Technology to Help Nonprofits Accelerate Impact - Salesforce<\/title>\n<meta name=\"description\" content=\"76% of nonprofits lack a data strategy. 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