{"id":56859,"date":"2022-06-02T04:58:00","date_gmt":"2022-06-02T11:58:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=56859"},"modified":"2024-09-16T14:59:42","modified_gmt":"2024-09-16T21:59:42","slug":"salesforce-tiktok-partnership","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-tiktok-partnership\/","title":{"rendered":"Salesforce Expands Social Commerce Offerings, Connecting Merchants with TikTok"},"content":{"rendered":"\n<p>Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is the latest Commerce Cloud platform investment to help businesses reach social-media-savvy shoppers.<\/p>\n\n\n\n<p><strong>Driving the news<\/strong>: Nearly <a href=\"https:\/\/www.salesforce.com\/resources\/articles\/social-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">one in 10 purchases are now made on social media<\/a>, and that number is only increasing. With social commerce becoming an increasingly important channel, this partnership presents an opportunity for businesses to understand today\u2019s social shoppers and curate highly-personalized content for TikTok\u2019s 1 billion monthly users, giving consumers multiple opportunities to engage with their favorite brands at any time.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"56872-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"272\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=810\" alt=\"\" class=\"wp-image-56872\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=300&amp;h=101 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=768&amp;h=258 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=264&amp;h=89 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=500&amp;h=168 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=678&amp;h=228 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=150&amp;h=50 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=575&amp;h=193 575w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><\/figure>\n<div id=\"56872-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"272\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=810\" alt=\"\" class=\"wp-image-56872\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg 810w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=300&amp;h=101 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=768&amp;h=258 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=264&amp;h=89 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=500&amp;h=168 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=678&amp;h=228 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=150&amp;h=50 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/tikto.jpg?w=575&amp;h=193 575w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cForward-looking brands need to have a presence anywhere their customers might want to meet them, so the boundaries of commerce must extend beyond any single channel and, on the back end, data has to flow across those channels so companies can deliver connected experiences efficiently,\u201d said Scot Gillespie, GM of Commerce Cloud. \u201cWe\u2019ve already made great strides in helping brands leverage the power of Customer 360 to seamlessly connect with their customers on social through integrations with platforms like Facebook and Instagram, and our partnership with TikTok is the next crucial piece of the puzzle.\u201d<\/p>\n\n\n\n<p><strong>What\u2019s the impact:<\/strong> To start, the partnership will enable merchants to seamlessly and efficiently build their presence on TikTok by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Supercharging merchandiser productivity <\/strong>with automated smart product feeds<strong> <\/strong>through a rich in-app experience. Merchants can get their products published quickly and easily on TikTok via a diverse array of catalog-focused advertising solutions with simple one-click set up, which will sync pre-existing Commerce Cloud catalogs on TikTok.<\/li><li><strong>Delivering world-class personalization and ad conversion efficiency <\/strong>with TikTok Pixel, which makes it quick and easy for merchants to analyze ad performance and optimize campaigns for improved product discovery. Advanced Matching also lets merchants better match TikTok ads and build audiences for retargeting.<\/li><li><strong>Elevating the customer journey <\/strong>with dynamic video and collection ads to inspire new audiences across channels. Merchants can now easily add and launch TikTok as a new sales channel within Salesforce Commerce Cloud.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>The TikTok view: <\/strong>&#8220;TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,&#8221; said Melissa Yang, Head of Ecosystem Partnerships at TikTok. &#8220;We&#8217;re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.&#8221;<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"56866-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/Dynamic-Showcase-Ads_1.gif?w=576\" alt=\"\" class=\"wp-image-56866\"\/><\/a><\/figure>\n<div id=\"56866-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/06\/Dynamic-Showcase-Ads_1.gif?w=576\" alt=\"\" class=\"wp-image-56866\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>Fast Facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>According to Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Connected Customer report<\/a>, 57% of customers prefer to engage through digital channels, that number spikes to 65% for Gen Z and Millennial consumers.<\/li><li>61% of consumers <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">plan<\/a> to shop more on social media over the next three years.<\/li><\/ul>\n\n\n\n<p><strong>More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Learn more about Salesforce Commerce Cloud offerings <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><strong>.<\/strong><\/li><li>For the newest Salesforce commerce innovations, register for Connections 2022 <a href=\"https:\/\/www.salesforce.com\/connections\/register\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><strong>.<\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This partnership is the latest Commerce Cloud platform investment to help businesses reach social-media-savvy shoppers. Driving the news: Nearly one in 10 purchases are now made [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":56868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[2068,1726],"sf_product":[1760,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-56859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-digital-transformation","sf_product-agentforce-commerce","sf_product-customer-360","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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