{"id":58359,"date":"2022-09-13T07:58:00","date_gmt":"2022-09-13T14:58:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=58359"},"modified":"2023-02-24T14:21:08","modified_gmt":"2023-02-24T22:21:08","slug":"salesforce-employee-activism-wef","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-employee-activism-wef\/","title":{"rendered":"World Economic Forum Showcases Salesforce\u2019s Employee Engagement Model in New Case Study"},"content":{"rendered":"\n<p>Salesforce\u2019s model for employee engagement recently attracted the attention of the World Economic Forum (WEF), which featured the company in a <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/09\/lessons-tech-ethics-responsible\/\" target=\"_blank\" rel=\"noreferrer noopener\">new case study<\/a>.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Data shows <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/05\/04\/how-the-rise-of-employee-led-activism-is-changing-expectations-of-leadership\/?sh=26979e9a420e\" target=\"_blank\" rel=\"noreferrer noopener\">a 40% rise<\/a> in employee engagement on key issues like tech ethics, equality, and community engagement since the pandemic began, and companies around the world are working to address these concerns.<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>Salesforce\u2019s long-time approach to employee engagement is tied together closely with its <a href=\"https:\/\/www.salesforce.com\/news\/stories\/tech-needs-a-seatbelt-how-salesforce-drives-intentional-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">intentional approach to ethics<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Like other companies, letters and active listening are a part of the company\u2019s strategy.&nbsp;<\/li><li>However, the company\u2019s <a href=\"https:\/\/www.salesforce.org\/about\/ethical-humane-use-of-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Office of Ethical and Humane Use<\/a> also provides resources, support, and a channel to reach decision makers.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>What\u2019s the impact: <\/strong>The approach helps Salesforce address concerns quicker, at lower cost, and with solid data at hand. And, it helps the company live up to <a href=\"https:\/\/www.salesforce.com\/company\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">its values<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Fast fact: <\/strong>In 2018, grassroots employee engagement led to the formation of Salesforce\u2019s Ethical and Humane Use <a href=\"https:\/\/diginomica.com\/salesforce_ethics_office\" target=\"_blank\" rel=\"noreferrer noopener\">office<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Explore further:<\/strong> Read the full case study <a href=\"https:\/\/www.weforum.org\/whitepapers\/responsible-use-of-technology-the-salesforce-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce\u2019s model for employee engagement recently attracted the attention of the World Economic Forum (WEF), which featured the company in a new case study. Why it matters: Data shows a 40% rise in employee engagement on key issues like tech ethics, equality, and community engagement since the pandemic began, and companies around the world are [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":58683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1914],"sf_topic":[1733],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-58359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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