{"id":58606,"date":"2022-09-15T07:00:00","date_gmt":"2022-09-15T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=58606"},"modified":"2024-04-17T10:20:56","modified_gmt":"2024-04-17T17:20:56","slug":"salesforce-cdp-snowflake-partnership","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-cdp-snowflake-partnership\/","title":{"rendered":"Salesforce and Snowflake Expand Partnership with Real-Time Data Sharing"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Customers can now securely share data in real time between platforms without moving or copying data<\/em><\/li>\n\n\n\n<li><em>Companies<\/em><em> like AT&amp;T and Oldcastle Infrastructure are bringing Salesforce and Snowflake data together to personalize customer relationships at scale<\/em><\/li>\n\n\n\n<li><em>Partnership builds on existing data analytics solutions from Tableau and Snowflake that help organizations move faster and make smarter decisions<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Salesforce and <a href=\"https:\/\/www.snowflake.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a> today announced new zero copy data sharing innovations that will enable customers to unlock more value from their data. This deepening of the partnership between the two companies will help customers securely collaborate with data in real time between Salesforce Customer Data Platform (CDP) and Snowflake, minimizing the risks, costs, and headaches from traditional sync methods.<\/p>\n\n\n\n<p>In today&#8217;s digital-first world, consumers want personalized, connected, and trusted engagements. According to a recent <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce report<\/a>, 73% of customers expect companies to understand their unique needs and expectations \u2014 up from 66% in 2020. Personalizing these customer relationships, however, requires companies to build a single source of truth for customer data \u2014 something most companies struggle to achieve.<\/p>\n\n\n\n<p>Customers like AT&amp;T are already tapping into data to personalize relationships with their customers. The new partnership will make this more consistent.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By bringing Salesforce and Snowflake data together, we can make customer experiences truly memorable and enrich in real time our understanding of every customer to build lasting loyalty<\/p>\n<cite>Andy Markus, Chief Data Officer at AT&amp;T<\/cite><\/blockquote>\n\n\n\n<p>\u201cIn today&#8217;s digital-first world, our customers expect to connect with us in the most meaningful ways. Previously, this typically required costly and complex technology integrations, but by bringing Salesforce and Snowflake data together, we can make customer experiences truly memorable and enrich in real-time our understanding of every customer to build lasting loyalty,\u201d said Andy Markus, Chief Data Officer at AT&amp;T.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(3,45,96) 0%,rgb(3,45,96) 42%,rgb(0,114,183) 99%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8bd12816c45a940a39ee568a5b164a6c\" id=\"h-unlock-your-trapped-data-with-data-cloud\">Unlock your trapped data with Data Cloud<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75664-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024\" alt=\"\" class=\"wp-image-75664\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75664-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024\" alt=\"\" class=\"wp-image-75664\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f8a07235391196ddc902360e9fd0585e\" id=\"h-data-cloud-spring-24-release-data-cloud-makes-all-enterprise-data-actionable-in-every-salesforce-application-and-workflow\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\">Data Cloud Spring \u201824 Release: Data Cloud Makes All Enterprise Data Actionable in Every Salesforce Application and Workflow<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75430-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75430-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-79ee2f72b36ec333ba028f4e0c0821dc\" id=\"h-inside-the-disruptive-force-of-data-cloud-salesforce-s-fastest-growing-organic-innovation\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\">Inside the Disruptive Force of Data Cloud \u2014 Salesforce\u2019s Fastest-Growing Organic Innovation<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71462-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"71462-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8b992aecf4cf4ecf97b089e133e60804\" id=\"h-how-salesforce-s-data-cloud-drives-the-next-generation-of-ai-powered-enterprise-apps\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\">How Salesforce\u2019s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73509-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"73509-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7baf3b0a124ba33d657db621adff9eae\" id=\"h-new-salesforce-data-cloud-vector-database-will-power-ai-analytics-and-automation-across-the-einstein-1-platform\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\">New Salesforce Data Cloud Vector Database Will Power AI, Analytics, and Automation Across the Einstein 1 Platform<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>To bring enterprise data together, IT teams typically build and maintain complex data pipelines, resulting in multiple copies of data that are complex and expensive to move and maintain, and often end up out of sync. The new data sharing capabilities will allow Salesforce Customer Data Platform (CDP) customers to build segments and surface insights on data from Snowflake as if it lived natively in the CDP. It also works in reverse, enabling a data analyst in Snowflake to write queries that join native Snowflake data with Salesforce Customer Data Platform data, without having to copy or move the data to Snowflake first. Now Salesforce and Snowflake admins can have more control and better manage risk and permissions when sharing data. These integrations are backed by Snowflake&#8217;s data collaboration capabilities that allow people to discover, acquire, and share data, data services, and applications across clouds and industry standard open data platform technologies like Apache Iceberg.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>These new data sharing innovations grant secure, native, and open access to the data where it already lives, and allow organizations to deliver intelligent, memorable experiences based on a single source of truth for each and every customer.<\/p>\n<cite>David Schmaier, President and Chief Product Officer at Salesforce<\/cite><\/blockquote>\n\n\n\n<p>&#8220;Companies struggle to deliver real-time personalization at scale and automation because data resides across different clouds, technology stacks, and enterprise systems,&#8221; said David Schmaier, President and Chief Product Officer at Salesforce. \u201cThese new data sharing innovations grant secure, native, and open access to the data where it already lives, and allow organizations to deliver intelligent, memorable experiences based on a single source of truth for each and every customer.\u201d<\/p>\n\n\n\n<p>\u201cWe are excited to expand our strategic partnership with Salesforce to unlock new value for our customers and help them to maximize their data investments,\u201d said Christian Kleinerman, SVP of Product at Snowflake. \u201cThis integration will empower companies to break down data silos, unify data for rich insights and analytics, and enable a real-time, single view of their customers across both of our leading platforms.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are excited to expand our strategic partnership with Salesforce to unlock new value for our customers and help them to maximize their data investments<\/p>\n<cite>Christian Kleinerman, SVP of Product at Snowflake<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">The expanded partnership between Salesforce and Snowflake helps companies:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share data in real time between Salesforce and Snowflake<\/strong>: New integration provides uninterrupted&nbsp;access to Salesforce data from the Snowflake Data Cloud (and vice versa), as if the data was stored natively in one place \u2013 all with trust and robust governance at the forefront.<\/li>\n\n\n\n<li><strong>Enrich Customer Data Platform profiles for deep personalization:<\/strong> Connect directly to the Snowflake Data Cloud with real-time data access to enhance customer profiles for hyper-personalization, without moving or copying data.<\/li>\n\n\n\n<li><strong>Unify analytics across data platforms for faster insights<\/strong>: Organizations can make smarter decisions with analytics across combined data sets, unlocking new insights across teams and platforms in their tool of choice.<\/li>\n\n\n\n<li><strong>Visualize data from both Salesforce and Snowflake in Tableau<\/strong>: Tableau connects natively to the Snowflake Data Cloud and also now directly to the Salesforce CDP, allowing customers to visualize data and turn insights into actions using the same zero-copy integrations.<\/li>\n<\/ul>\n\n\n\n<p>The new integrations between Salesforce and Snowflake build on the <a href=\"https:\/\/www.tableau.com\/about\/blog\/2021\/1\/our-continued-investments-snowflake-enterprise-success\" target=\"_blank\" rel=\"noreferrer noopener\">long, successful partnership<\/a> with Tableau, <a href=\"https:\/\/www.tableau.com\/about\/blog\/2021\/1\/our-continued-investments-snowflake-enterprise-success\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake\u2019s<\/a> <a href=\"https:\/\/www.snowflake.com\/blog\/partner-summit-2022-business-technical-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022 Business Intelligence Partner of the Year<\/a>. Tableau and Snowflake are continuing to deepen their strategic partnership to help customers across industries better use data as a critical asset to drive innovation and efficiencies in their business.<\/p>\n\n\n\n<p>&#8220;Our world has changed in the last few years, and as a leading manufacturer of building products and materials, we\u2019ve had to closely re-examine the way we manage our supply chain,\u201d said Nick Heigerick, Head of Advanced Analytics at Oldcastle Infrastructure. \u201cThe power of Tableau and Snowflake has helped us better identify opportunities in our supply chain, improve our operational excellence, and ensure that we\u2019re able to deliver the right products to the right customers, at the right time.\u201d<\/p>\n\n\n\n<p>The Salesforce Customer Data Platform and Snowflake integration will be available in pilot in Fall 2022.<\/p>\n\n\n\n<p>Tableau and Snowflake are also providing an <a href=\"https:\/\/www.tableau.com\/solutions\/snowflake\" target=\"_blank\" rel=\"noreferrer noopener\">extended promotional trial<\/a> of Tableau Cloud for Snowflake customers and, subject to program requirements, Snowflake credits upon conversion to a Tableau Cloud customer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For more on Tableau\u2019s continued investments with Snowflake, check out the <a href=\"https:\/\/www.tableau.com\/solutions\/snowflake\" target=\"_blank\" rel=\"noreferrer noopener\">solutions page<\/a>.<\/li>\n\n\n\n<li>For more on these innovations, tune into the Innovation Keynote at Dreamforce 2022 on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/Dreamforce_2022?d=0\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Salesforce and Snowflake today announced new zero copy data sharing innovations that will enable customers to unlock more value from their data. This deepening of the partnership between the two companies will help customers securely collaborate with data in real time between Salesforce Customer Data Platform (CDP) and Snowflake, minimizing the risks, costs, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":59042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1722],"sf_theme":[1912],"sf_topic":[1726],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2587],"sf_visibility":[],"coauthors":[],"class_list":["post-58606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-corporate","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_location-amer","sf_collection-df22-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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