{"id":60122,"date":"2022-10-18T01:35:00","date_gmt":"2022-10-18T08:35:00","guid":{"rendered":""},"modified":"2023-02-24T14:18:56","modified_gmt":"2023-02-24T22:18:56","slug":"salesforce-astara-relationship","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-astara-relationship\/","title":{"rendered":"Salesforce-Astara Relationship Explores Mobility, Data Intelligence Innovation for Auto Industry"},"content":{"rendered":"\n<p>Salesforce and<strong> <\/strong><a href=\"https:\/\/astara.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Astara<\/a>, a leading global mobility and automotive distribution company, have expanded their commercial relationship to explore how new automotive industry business models can be supported with Salesforce technology.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Astara has built 70% of its global business by leveraging the Salesforce platform, which helped to create a 360-degree view of its business, customers, and partners.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Now, Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Service<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce<\/a> Clouds are helping Astara pivot from a business primarily focused on selling vehicles and technical expertise to developing new subscription and mobility services.<\/li><li>Data-driven insights help the company offer car subscriptions to suit individual driver needs, connectivity, and share market intelligence to better inform brands\u2019 corporate strategies.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Salesforce has enabled us on this journey and now, seven years later, we are in the best position to respond and adapt to new challenges in the automotive and mobility industry.<\/p><cite>Jorge Navea, CEO, Astara<\/cite><\/blockquote>\n\n\n\n<p><strong>Zoom out: <\/strong>Identifying and tracking global customer trends with Salesforce technology enabled Astara, which has a presence in 17 countries, to distribute more than 200,000 cars in 2021.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>With its<strong>&nbsp;<\/strong>new platform, indicators such as the <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/customer-stories\/astara\/#topic4\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Acquisition Cost and the Conversion Rate have improved by an average of 20% and 30%<\/a>, respectively over the last year.&nbsp;<\/li><li>Through a Digital Hub located in Madrid, conceived as a center of excellence for digital marketing and customer experience, Astara has developed more personalized customer journeys based on brands\u2019 specific objectives \u2014 improving customer conversion rates, engagement, and loyalty.<\/li><\/ul>\n\n\n\n<p><strong>What they\u2019re saying: <\/strong>\u201cSince we started our collaboration with Salesforce in 2015, everything we have done in digitalization has been designed to have a business case and a business sense,\u201d said Jorge Navea, CEO, Astara. \u201cThis is why we have been able to grow profitably and get our strategy aligned with our customers\u2019 preferences. Salesforce has enabled us on this journey and now, seven years later, we are in the best position to respond and adapt to new challenges in the automotive and mobility industry.\u201d<\/p>\n\n\n\n<p><strong>The Salesforce perspective<\/strong>: \u201cOur partnership with Astara combines innovative technology with automotive sector expertise to help companies reimagine their business models for the digital-first era,\u201d says Denis Terrien, CEO of Salesforce South Europe, Middle East &amp; Africa. \u201cWe\u2019re delighted that this expanded partnership will better position car manufacturers and dealers to better understand and serve their customers.\u201d<\/p>\n\n\n\n<p><strong>What\u2019s next: <\/strong>Astara will be a key contributor to the development of solutions for the Salesforce mobility platform. Astara will explore future adoption of&nbsp; Salesforce\u2019s specialized automotive solutions, and its industry knowledge will be leveraged in the development and implementation process.<\/p>\n\n\n\n<p><strong>More information:<\/strong> Read more about Salesforce and Astara\u2019s work together <a href=\"https:\/\/www.salesforce.com\/eu\/resources\/customer-stories\/astara\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce and Astara, a leading global mobility and automotive distribution company, have expanded their commercial relationship to explore how new automotive industry business models can be supported with Salesforce technology.&nbsp; Why it\u2019s important: Astara has built 70% of its global business by leveraging the Salesforce platform, which helped to create a 360-degree view of its [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":60121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1726],"sf_product":[],"sf_industry":[1796],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-60122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_industry-automotive","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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