{"id":60512,"date":"2022-11-07T05:00:00","date_gmt":"2022-11-07T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=60512"},"modified":"2024-04-17T10:19:21","modified_gmt":"2024-04-17T17:19:21","slug":"salesforce-data-platform-product-insight","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-data-platform-product-insight\/","title":{"rendered":"Salesforce Data Cloud and the Search for the Holy Grail of CRM"},"content":{"rendered":"<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60547-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=1024\" alt=\"David Schmaier &amp; Kris Lande\" class=\"wp-image-60547\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"60547-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=1024\" alt=\"David Schmaier &amp; Kris Lande\" class=\"wp-image-60547\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Lande-Schmaier-interview-2.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><em>Editor\u2019s Note: Salesforce Genie is now Salesforce Data Cloud. For the latest on Data Cloud,&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/products\/data-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">go here<\/a>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-9a62797e6b2a1479b492732732365fbf\" id=\"h-quick-take\">Quick Take<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Salesforce<\/em><strong><em> <\/em><\/strong><em>President &amp; Chief Product Officer David Schmaier is a software industry pioneer with deep roots in the CRM space. In this article, he shares how customer data platforms have evolved over time and how <\/em><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/20\/genie-news\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salesforce Data Cloud<\/em><\/a><em>, a new data platform powering the world\u2019s first real-time CRM, will shape the future.<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>For the last 30 years, I&#8217;ve been fortunate to work with amazing teams on the front lines of enterprise software, building products in pursuit of what many call the Holy Grail of CRM.&nbsp;<\/p>\n\n\n\n<p>It\u2019s not a chalice imbued with miraculous powers to increase sales \u2014 it\u2019s a hyperscale customer data platform (CDP) that connects every relevant bit of historical and real-time data to create a single, golden record for every customer, providing the ingredients required to drive customer experiences across every channel that genuinely feel like magic.&nbsp;<\/p>\n\n\n\n<p>At times attaining this Holy Grail seemed unachievable. Along this journey, many of us on this quest have felt like Indiana Jones, faced with various obstacles and setbacks at the forefront of CRM\u2019s evolution \u2014 though luckily, without the snakes.&nbsp;<\/p>\n\n\n\n<p>I remember a marketing class on the first day of graduate business school where the professor asked over and over again, \u2018Who&#8217;s the customer?\u2019 This was drilled into my mind \u2014 you need to know who the customer is before you upsell, cross sell, or provide personalized service and tailored marketing campaigns. And, you can\u2019t know your customer if you don\u2019t have all the relevant data and a single source of truth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>And, you can\u2019t know your customer if you don\u2019t have all the relevant data and a single source of truth.<\/p>\n<\/blockquote>\n\n\n\n<p>But if all you have are disconnected bits of data about a customer \u2014 scattered points of light that are required to illuminate their needs and wants \u2014 you really <em>don\u2019t<\/em> know your customer.&nbsp;<\/p>\n\n\n\n<p>That\u2019s how it was when I began my career in the CRM industry in the 1990s. In 1994, when I joined Siebel Systems, the CRM industry was still in its infancy, with leading analysts reporting annual worldwide CRM software sales at $50 million in revenue. Companies at the time built their own custom database software for managing contacts, sales leads, or service cases. Data was siloed and APIs and other data management services that made it easier to integrate data weren\u2019t prevalent. There was no single source of customer truth and these home-grown salesforce automation (SFA) and customer service solutions were costly and ineffective.<\/p>\n\n\n\n<p>Early pioneering companies like Siebel, and later, larger established software companies like Oracle and SAP, invested in building packaged CRM solutions starting with SFA. Then, they added customer service, marketing, and other business functions and industry-specific solutions. In 1999, a fledgling Salesforce came on the scene with a new technology platform based in the cloud and a subscription business model. It was the beginning of a revolution led by Salesforce that transformed CRM into a $60 billion software industry today.<\/p>\n\n\n\n<p>I had worked with Marc Benioff at Oracle in the 1980s, and was impressed by how he and his team were able to create a platform as a service and ecosystem for CRM that far exceeded what was previously considered possible. I was pulled into the Salesforce orbit in 2014 when I co-founded Vlocity, an ISV which built industry-specific clouds for communications, media and entertainment, energy and utilities, insurance, health, and public sector organizations built entirely on the Salesforce platform. And in 2020 Salesforce acquired Vlocity \u2014 and our talented Vlocity team \u2014 and I officially became part of the Salesforce family.<\/p>\n\n\n\n<p>Over the last 30 years, advances in processing power, storage capacity, internet connectivity, artificial intelligence, and other technologies propelled the entire software industry forward. Data integration through APIs, data lakes, and other data management systems became less cumbersome. But the customer data problem continued to persist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-disconnected-data-leads-to-fragmented-and-costly-customer-experiences\"><strong>Disconnected data leads to fragmented and costly customer experiences<\/strong><\/h2>\n\n\n\n<p>Today, larger enterprises have an average of <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">976 different applications<\/a> to run their business \u2014&nbsp;that\u2019s 976 potential versions of a single customer and 976 records about each and every customer. Instead of a unified, 360-degree view of the customer, you have fragmented glimpses and disconnected, disjointed experiences.&nbsp;<\/p>\n\n\n\n<p>For example, when you call your phone company to change your mobile plan, you have to give them your personal information. If you get transferred to another department, you then have to give all the same information \u2014 again. And the rep doesn\u2019t have access to real-time information \u2014 they don\u2019t know that you just tried to change your mobile plan on their website, just paid your bill online, or that seconds ago you activated a new mobile phone. Not to mention that every additional second you remain on the phone costs the company more money and further downgrades their \u201cnet promoter score\u201d that measures customer satisfaction. Companies tend to think \u201cproducts out\u201d rather than \u201ccustomer in\u201d \u2014 and they aren\u2019t putting the customer at the center of everything they do.&nbsp;<\/p>\n\n\n\n<p>All of this wastes the customer\u2019s time, increases support costs, and doesn\u2019t elicit customer loyalty. And in this new all-digital world, milliseconds matter more, especially with the petabytes of data generated from our always-on smartphones, connected cars, home security systems, and many other devices. The amount of data created, captured, replicated, and consumed each year is expected to more than double <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US49018922\" target=\"_blank\" rel=\"noreferrer noopener\">by 2026<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connected-real-time-data-puts-the-customer-at-the-center\"><strong>Connected, real-time data puts the customer at the center<\/strong><\/h2>\n\n\n\n<p>The more digital data you have and the more real time it is, the more predictive and personalized experiences that companies can deliver for customers. In sales, reps can respond to product interest a second after a prospect clicks on a product page on their website. Retailers can sell products that they know are available now with real-time inventory checks. And AI-generated product recommendations based on real-time data can dramatically increase marketing campaign conversion. And all of this increased efficiency lowers costs for the company and dramatically improves and personalizes the customer experience.<\/p>\n\n\n\n<p>A great example of where milliseconds matter is healthcare. With real-time data, a company can create a unified health score for patients complete with data like blood pressure, temperature, and demographic and environmental information.&nbsp;<\/p>\n\n\n\n<p>Imagine there\u2019s a patient with asthma. And in that patient\u2019s area, the air quality is getting worse. Using real-time data, our platform can trigger an alert that automatically texts or calls the customer to check in on them, and let them know they\u2019re at risk. A close friend of mine recently had a heart issue that was first detected on his Apple watch. In healthcare, lives matter. And that\u2019s why milliseconds matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-data-cloud-delivers-the-promise-of-real-time-customer-relationships\"><strong>Salesforce Data Cloud delivers the promise of real-time customer relationships<\/strong><\/h2>\n\n\n\n<p>Thanks to technology advances in the last few years and the incredibly talented engineering team at Salesforce, those real-time scenarios are no longer science fiction. The quest \u2014 and that of the entire generation of fellow travelers \u2014 has finally been realized with <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-salesforce-genie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>, a hyperscale customer data platform that powers the world\u2019s first real-time CRM.&nbsp;<\/p>\n\n\n\n<p>Data Cloud delivers a single, golden record that captures everything about a customer in real time across every interaction.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60517-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1024\" alt=\"Customer 360 24 years of transformation\" class=\"wp-image-60517\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png 1279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Salesforce has continuously innovated to deliver CDP and now Data Cloud<\/em><\/figcaption><\/figure>\n<div id=\"60517-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"719\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1024\" alt=\"Customer 360 24 years of transformation\" class=\"wp-image-60517\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png 1279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides-1.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\" \/><figcaption class=\"wp-element-caption\"><em>Salesforce has continuously innovated to deliver CDP and now Data Cloud<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Salesforce started this work a few years ago with a customer data platform (CDP) primarily designed for use with our Marketing Cloud. It\u2019s been our fastest growing organically-built product ever, with over 500 customers today. CDP brings together our existing transactional database with historical data and the ability to process hyperscale data in real time, harmonizing data streams from any source and system&nbsp;to create a unified customer profile, or customer graph, for marketers.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>CDP is built on a new real-time hyperscale data platform that serves as the foundation for Data Cloud.<\/p>\n<\/blockquote>\n\n\n\n<p>We say Data Cloud powers the first real-time CRM because Data Cloud now goes beyond marketing, extending the power of our hyperscale data platform across the entire Customer 360.&nbsp;<\/p>\n\n\n\n<p>We&#8217;ve linked this lake house architecture to Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Slack, Tableau, Mulesoft, and our 13 industry clouds. Data Cloud is the new data infrastructure for the Salesforce platform, with a canonical metadata model to map all systems containing data into one \u2014 meaning data stored in Data Cloud is visible and available to be used in every app built on Salesforce.&nbsp;<\/p>\n\n\n\n<p>And because Data Cloud eliminates the need to manually stand up and maintain costly data infrastructure, it reduces both capex and opex expenditures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-cloud-drives-connected-customer-experiences-with-an-open-extensible-model\"><strong>Data Cloud drives connected customer experiences with an open, extensible model<\/strong><\/h2>\n\n\n\n<p>Ford Motor Company is a great example of how Data Cloud can power connected customer experiences \u2014 from purchase to accessories, onboarding, and maintenance.&nbsp;<\/p>\n\n\n\n<p>Customers can receive real-time status updates and insights based on real-time data. The real-time capabilities completely change how customers will interact with companies. In the connected car future, when something malfunctions, instead of the standard check engine light coming on, the car sends a signal to the service center and a technician can reach out to you immediately to let you know the problem exists, troubleshoot the issue, and tell you what next steps to take.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing Salesforce Data Cloud\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-4&#038;_gl=1*igarip*_ga*NzQ0MDA5NjYxLjE2NTE1MjQwMDg.*_ga_3VHBZ2DJWP*MTY2NzU5MDMxMi4yNDUuMS4xNjY3NTkwMzQ4LjAuMC4w\" target=\"_blank\">\n\t\t\t\t<span>See product overview<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1101\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1024\" class=\"tidbit\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png 3385w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=279&amp;h=300 279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=768&amp;h=825 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=953&amp;h=1024 953w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1429&amp;h=1536 1429w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1906&amp;h=2048 1906w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=246&amp;h=264 246w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=340&amp;h=365 340w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=678&amp;h=729 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=140&amp;h=150 140w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=180&amp;h=193 180w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/09\/Genie_Rabbit_poses_8-31-22-1.png?w=1218&amp;h=1309 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t<\/aside>\n\n\n\n\n<p>We\u2019ve also made Data Cloud open and extensible, making it easy to get at data outside of Salesforce. For example, zero copy, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-cdp-snowflake-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time data sharing between Salesforce and Snowflake<\/a> lets Data Cloud directly access real-time data stored in Snowflake, avoiding the costly and time consuming process of duplicating that data. Customers can manage the security, compliance, governance, and other controls even with the data in Snowflake\u2019s data warehouse.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-announcement-2022-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018Bring your own AI\u2019 with Amazon SageMaker<\/a> lets companies use Amazon\u2019s machine learning platform to build new AI models alongside our Einstein AI and use them in real time across the Customer 360. While Salesforce\u2019s Einstein now delivers 175 billion predictions a day (up 66% year over year), this open capability allows organizations&#8217; data science teams to use the AI engine of their choice and mix and match them as appropriate.<\/p>\n\n\n\n<p>For example, a healthcare company that uses Salesforce Einstein to power AI insights and recommendations to streamline the member journey also relies on applications for clinical trials. Maybe the clinical trials team is more accustomed to using Sagemaker on their applications outside of Salesforce. The SageMaker integration enables the company to use custom AI models that leverage real-time customer data from Salesforce and clinical trial research information together.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60518-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1024\" alt=\"How Salesforce Genie works\" class=\"wp-image-60518\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png 1279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Salesforce Data Cloud unifies all of a company&#8217;s customer data across channels and interactions into a single, real-time customer profile, so every experience across the Customer 360 is more automated, intelligent, and real time.<\/em><br><\/figcaption><\/figure>\n<div id=\"60518-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"719\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1024\" alt=\"How Salesforce Genie works\" class=\"wp-image-60518\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png 1279w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Corporate-Presentation-A-New-Day-for-Customer-Magic-Official-Google-Slides.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1279px) 100vw, 1279px\" \/><figcaption class=\"wp-element-caption\"><em>Salesforce Data Cloud unifies all of a company&#8217;s customer data across channels and interactions into a single, real-time customer profile, so every experience across the Customer 360 is more automated, intelligent, and real time.<\/em><br><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-promise-of-salesforce-data-cloud\"><strong>The promise of Salesforce Data Cloud<\/strong><\/h2>\n\n\n\n<p>What\u2019s especially unique and powerful about Data Cloud is that it makes every part of Salesforce Customer 360 more automated, intelligent, and real time. Data in the customer profiles can easily trigger actions in Flow automation, Einstein AI, and other parts of the Salesforce Platform, personalizing experiences for every customer based on real-time customer data. All of this adds up to decreased costs, increased productivity, and higher customer satisfaction, which are even more important as customers look to drive <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/11\/07\/companies-report-cost-savings-with-salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">success now<\/a> in this uncertain economic environment.<\/p>\n\n\n\n<p>And Data Cloud runs on <a href=\"https:\/\/www.salesforce.com\/products\/platform\/hyperforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hyperforce<\/a>, our public cloud infrastructure. With Hyperforce the data controls are built in \u2014 data residency, security, privacy, and regulatory compliance controls.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(3,45,96) 0%,rgb(3,45,96) 42%,rgb(0,114,183) 99%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8bd12816c45a940a39ee568a5b164a6c\" id=\"h-unlock-your-trapped-data-with-data-cloud\">Unlock your trapped data with Data Cloud<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75430-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"75430-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-79ee2f72b36ec333ba028f4e0c0821dc\" id=\"h-inside-the-disruptive-force-of-data-cloud-salesforce-s-fastest-growing-organic-innovation\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\">Inside the Disruptive Force of Data Cloud \u2014 Salesforce\u2019s Fastest-Growing Organic Innovation<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75135-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=1024\" alt=\"\" class=\"wp-image-75135\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"75135-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=1024\" alt=\"\" class=\"wp-image-75135\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/GartnerDataPlatforms.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-feb153f14b2acb22557a51206af3fbcb\" id=\"h-salesforce-named-a-lead-er-in-the-2024-gartner-magic-quadrant-for-customer-data-platforms\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-cdp-news\/\">Salesforce Named a Lead<\/a><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\">er in the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71462-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"71462-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8b992aecf4cf4ecf97b089e133e60804\" id=\"h-how-salesforce-s-data-cloud-drives-the-next-generation-of-ai-powered-enterprise-apps\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\">How Salesforce\u2019s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73509-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, 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aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com.go-vip.net\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-0fc6e14b590b569e3b5b61b8e6c780f5\" id=\"h-new-vector-database-in-salesforce-data-cloud-will-power-ai-analytics-and-automation\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\">New Vector Database in Salesforce Data Cloud Will Power AI, Analytics, and Automation <\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>It\u2019s been an amazing journey over the past three decades working on solving the data problem and building a platform that can help organizations deliver what we call \u201cmagical customer experiences.\u201d With Data Cloud, the Holy Grail of CRM is finally in our grasp. Put another way, with the power of data science, machine learning, and real-time data integration, we can now create seamless, connected, and hyper-personalized customer experiences that weren&#8217;t possible before.&nbsp;<\/p>\n\n\n\n<p>But this is not the end of the journey. We are at the beginning of a new quest to help our customers harness the power of Genie and deliver their own customer magic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explore further:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer the question: <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-salesforce-genie\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is Salesforce Data Cloud?<\/a><\/li>\n\n\n\n<li>Read the Data Cloud <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/20\/genie-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">news announcement<\/a> and dive into <a href=\"https:\/\/www.salesforce.com\/news\/stories\/genie-product-innovations\/\" target=\"_blank\" rel=\"noreferrer noopener\">the product details<\/a>.&nbsp;<\/li>\n\n\n\n<li>Check out the <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud product page<\/a>.<\/li>\n\n\n\n<li>Read about how Salesforce customers are driving <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/11\/07\/companies-report-cost-savings-with-salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">success now<\/a> with Customer 360.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: Salesforce Genie is now Salesforce Data Cloud. For the latest on Data Cloud,&nbsp;go here. Quick Take For the last 30 years, I&#8217;ve been fortunate to work with amazing teams on the front lines of enterprise software, building products in pursuit of what many call the Holy Grail of CRM.&nbsp; It\u2019s not a chalice [&hellip;]<\/p>\n","protected":false},"author":512,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":60571,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1912],"sf_topic":[2068,1726],"sf_product":[2363,2717,2797],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[2838],"sf_visibility":[],"coauthors":[2229],"class_list":["post-60512","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-digital-transformation","sf_product-customer-360","sf_product-data-360","sf_product-flow-automation","sf_location-amer","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Data Cloud and the Search for the Holy Grail of CRM - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s Note: Salesforce Genie is now Salesforce Data Cloud. For the latest on Data Cloud,&nbsp;go here. Quick Take Salesforce President &amp; Chief\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-data-platform-product-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Data Cloud and the Search for the Holy Grail of CRM\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s Note: Salesforce Genie is now Salesforce Data Cloud. For the latest on Data Cloud,&nbsp;go here. 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