{"id":60633,"date":"2022-11-11T09:00:00","date_gmt":"2022-11-11T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=60633"},"modified":"2022-11-11T10:11:15","modified_gmt":"2022-11-11T18:11:15","slug":"salesforce-plus-one-year-in","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/","title":{"rendered":"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service"},"content":{"rendered":"\n<p>Marketers today aren\u2019t <a href=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-for-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">just facing<\/a> economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. <a href=\"https:\/\/www.salesforce.com\/blog\/marketing-trends-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Behaviors are changing<\/a> and every company is rethinking how they engage with their customers as they fight for attention with increasingly limited dollars.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Salesforce is among those reimagining how they connect with customers. In 2021, the company <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/08\/10\/announcing-salesforce-plus-new-streaming-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched<\/a> its own streaming service, <a href=\"https:\/\/www.salesforce.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>, to deliver live experiences and on-demand original content that reaches millions of customers and prospects around the world.&nbsp;<\/p>\n\n\n\n<p>Cut to a little more than a year later, and Salesforce+ is helping the company understand the needs of its customers; tell unique and interesting stories; and deliver advertising in ways that are pushing the boundaries of traditional marketing and content.&nbsp;In its first \u2018season,\u2019 Salesforce+ has become a trusted business media channel that showcases the company\u2019s products, <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/manage_the_sfdc_way_ohana\/explore-salesforces-culture-and-values#:~:text=its%20simplest%20terms.-,Our%20Core%20Values,in%20our%20ecosystem%20to%20uphold.\" target=\"_blank\" rel=\"noreferrer noopener\">values<\/a>, and <a href=\"https:\/\/www.salesforce.com\/blog\/so-what-is-a-trailblazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazer community<\/a> to a global audience. It has connected with viewers through livestreamed major events and more than a dozen original video series.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60741-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/SFDF-stats_10.gif?w=1024\" alt=\"\" class=\"wp-image-60741\"\/><\/a><\/figure>\n<div id=\"60741-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/SFDF-stats_10.gif?w=1024\" alt=\"\" class=\"wp-image-60741\"\/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-the-inaugural-year\">Salesforce+: The inaugural year<\/h2>\n\n\n\n<p>Taking inspiration from the biggest players in the consumer streaming world rather than traditional B2B marketing, Salesforce+ kicked off its inaugural year by broadcasting live events like Dreamforce, creating 15 original series, and producing hundreds of short-form videos for viewers to dive into.<\/p>\n\n\n\n<p>And dive in they did.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled with the response to Salesforce+,\u201d says Colin Fleming, Salesforce\u2019s EVP of Global Brand Marketing. \u201cThe viewing numbers have been fantastic, and my favorite part is it\u2019s really helped us change the way we think about marketing and connecting with our customers within Salesforce. The types of content we\u2019re producing, the way we\u2019re developing the platform, the way the user experience works \u2013 it\u2019s all taken from the consumer world and we\u2019re putting a B2B lens on it.\u201d&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"60742-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/DF_stats6-1.gif?w=1024\" alt=\"\" class=\"wp-image-60742\"\/><\/a><\/figure>\n<div id=\"60742-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/DF_stats6-1.gif?w=1024\" alt=\"\" class=\"wp-image-60742\"\/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-salesforce-taught-marketers-about-marketing\"><strong>What Salesforce+ taught marketers about marketing<\/strong><\/h2>\n\n\n\n<p>When it comes to marketing \u2013 or any B2B content, really \u2013 Fleming says that the key to a good product is this: \u201cThere\u2019s a lot of Bs in B2B, but none of them should stand for boring.\u201d&nbsp;<\/p>\n\n\n\n<p>For anyone who\u2019s watched Salesforce+ content, whether the <a href=\"https:\/\/www.salesforce.com\/plus\/series\/Ecopreneurs\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Ecopreneurs series<\/span><\/a>, <a href=\"https:\/\/www.salesforce.com\/plus\/series\/Pivot\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Pivot podcast<\/a> with Kara Swisher and Scott Galloway, or even the meta <a href=\"https:\/\/www.salesforce.com\/plus\/series\/Salesforce_on_Salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce on Salesforce<\/a>, it\u2019s apparent that it\u2019s not boring B2B videos that quickly lose viewer attention. Salesforce+ content is intended to educate, entertain, and inspire, leaving viewers with ideas and perspectives to take back to their jobs and lives.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tapping-platform-data-to-inform-future-strategy\"><strong>Tapping platform data to inform future strategy<\/strong><\/h2>\n\n\n\n<p>Creating compelling, engaging content on an easily browsed platform is table stakes in the streaming world. Just like consumer services like Netflix and Salesforce\u2019s own customers lean on data to personalize content and optimize campaigns, Salesforce+ leans on analytics and audience behavior metrics to understand what\u2019s working, what can be tweaked, and inform programming decisions.&nbsp;<\/p>\n\n\n\n<p>Fleming says he and his team have certainly learned a few things, especially from the pandemic. Excluding the big event livestreams, viewers tended to engage more with <a href=\"https:\/\/www.salesforce.com\/plus\/series\/Pivot\/episode\/episode-s1e114\" target=\"_blank\" rel=\"noreferrer noopener\">short-form content<\/a>, for example, so the team rejiggered the length of videos to make them more consumable.&nbsp;<\/p>\n\n\n\n<p>Another unexpected takeaway: viewers bounced around types of content \u2014 such as live events, podcasts, and original series. And, they changed subject matter often \u2014 like business trends, customer success stories, thought leadership, programs on equality, sustainability, and other relevant topics.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s amazing to learn that people watch an inspirational session around ecopreneurs, and then five minutes later, they\u2019re watching how-to videos,\u201d Fleming says. \u201cThere\u2019s an equal appetite for thought leadership as there is for practical, utility-based programming that helps customers get more out of products.\u201d<\/p>\n\n\n\n<p>Similarly, the data shows that many people start their session on the Salesforce+ home page to view an event, but then they stay to watch other programming. \u201cThis shows our content is sticky, and makes folks want to go deeper, want to understand the big picture and find new ways to not only help their businesses through today\u2019s challenges, but also create some good in the world,\u201d Fleming says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-an-intersection-of-tech-culture-and-community\"><strong>An intersection of tech, culture, and community<\/strong><\/h2>\n\n\n\n<p>Fleming says the variety of subjects and themes within Salesforce+ content has a parallel to Dreamforce itself.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Much like how Dreamforce is an intersection of technology, culture, and community, Salesforce+ is very similar, and always on.<\/p><cite>Colin Fleming, EVP of Global Brand Marketing, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>One example is an episode of <a href=\"https:\/\/www.salesforce.com\/plus\/series\/The_Shift?amp\" target=\"_blank\" rel=\"noreferrer noopener\">The Shift<\/a>, the new docuseries from Salesforce Studios and CNBC that features Formula 1 Racing. The series documents the digital transformation journeys of Salesforce customers. In the case of F1, the episode shows how data enables them to transform their approach to fan engagement, creating more opportunities to deepen loyalty and build their audience. In addition, F1 is working with Salesforce to accelerate its mission to reach net zero emissions by 2030.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to the Shift | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cxaLU0JcUZ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cNobody is immune to this environmental challenge; we\u2019re all in this together. F1 has really stepped up to reduce its carbon footprint,\u201d Fleming said. \u201cIt\u2019s a very authentic net zero sustainability story. They\u2019re using technology like Salesforce Net Zero Cloud and are rethinking their decision-making processes. It\u2019s a great story to tell widely, because if anyone thinks sustainability is out of reach for them, take a look at the gas guzzling F1.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-looks-to-2023-and-beyond\"><strong>Salesforce+ looks to 2023 and beyond<\/strong><\/h2>\n\n\n\n<p>As another calendar year approaches, Fleming and his team have a year\u2019s worth of insights to help them map out the next chapter of Salesforce+. Beyond the behaviors and insights, there\u2019s also external and macro real world factors to take into account as they plan.&nbsp;<\/p>\n\n\n\n<p>\u201cEvery company is thinking through a couple things,\u201d he says. \u201cCookies are going away, so we have to think about a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-customer-data-platforms-help-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">first-party data strategy<\/a>. That\u2019s going to be a huge part of our journey.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThe second is community development,\u201d Fleming says. \u201cWe all have to be thinking about how we build a community around whatever we\u2019re offering. Every marketer needs to be thinking about that.\u201d<\/p>\n\n\n\n<p>What comes next on Salesforce+ will continue to address these issues and develop programming with both trends and real customer insights at the core. And you can bet that the series, live events, podcasts, and other programming will be <em>anything<\/em> but boring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-deeper\">Go deeper<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Watch Formula 1 in <a href=\"https:\/\/www.salesforce.com\/plus\/series\/The_Shift\/episode\/episode-s1e5\" target=\"_blank\" rel=\"noreferrer noopener\">The Shift<\/a> and <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/world_tour\/series\/best_of_connections\/episode\/episode-s1e17\" target=\"_blank\" rel=\"noreferrer noopener\">Connections <\/a>on Salesforce+.<\/li><li>Read about Salesforce+ and NBC\u2019s partnership announcement <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/08\/salesforce-nbcuniversal-docuseries-the-shift\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><li>Read a Q&amp;A from the Salesforce+ launch <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-inside-strategy-behind-salesforces-new-streaming-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors are changing and every company is rethinking how they engage with their customers as they fight for attention with increasingly limited dollars.&nbsp;&nbsp; Salesforce is among those reimagining how they connect with customers. In 2021, the company [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":60637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1912],"sf_topic":[2442,1734,1726,1758],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[1951],"class_list":["post-60633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-digital-transformation","sf_topic-company-news","sf_topic-customer-engagement","sf_topic-digital-transformation","sf_topic-marketing","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service - Salesforce<\/title>\n<meta name=\"description\" content=\"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service\" \/>\n<meta property=\"og:description\" content=\"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-11T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T18:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sammy Spiegel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sammy Spiegel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/41fdc2c60f21539a38ca00274b80dcf2\"}],\"headline\":\"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service\",\"datePublished\":\"2022-11-11T17:00:00+00:00\",\"dateModified\":\"2022-11-11T18:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\"},\"wordCount\":1109,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\",\"name\":\"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg\",\"datePublished\":\"2022-11-11T17:00:00+00:00\",\"dateModified\":\"2022-11-11T18:11:15+00:00\",\"description\":\"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Salesforce+ on Tablet\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/41fdc2c60f21539a38ca00274b80dcf2\",\"name\":\"Sammy Spiegel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g90c28aed7f1b809a4ba630ff0f8044cd\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g\",\"caption\":\"Sammy Spiegel\"},\"description\":\"Sammy Spiegel is a Managing Editor and contributing writer for the Salesforce Newsroom, with seven years of experience shaping Salesforce\u2019s editorial strategy and translating complex topics like agentic AI and digital labor into accessible stories for a global audience. She writes on innovation in AI, the future of work, and the intersection of technology and social good.\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/author\/sammy-spiegel\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service - Salesforce","description":"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/","og_locale":"en_US","og_type":"article","og_title":"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service","og_description":"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors","og_url":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2022-11-11T17:00:00+00:00","article_modified_time":"2022-11-11T18:11:15+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","type":"image\/jpeg"}],"author":"Sammy Spiegel","twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Written by":"Sammy Spiegel","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/41fdc2c60f21539a38ca00274b80dcf2"}],"headline":"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service","datePublished":"2022-11-11T17:00:00+00:00","dateModified":"2022-11-11T18:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/"},"wordCount":1109,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/","url":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/","name":"Salesforce Pushes the Boundaries of Content and Marketing with Business Media Streaming Service - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","datePublished":"2022-11-11T17:00:00+00:00","dateModified":"2022-11-11T18:11:15+00:00","description":"Marketers today aren\u2019t just facing economic headwinds, tighter budgets, and disappearing cookies. They\u2019re facing a radically different customer. Behaviors","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-plus-one-year-in\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","width":1200,"height":675,"caption":"Salesforce+ on Tablet"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/41fdc2c60f21539a38ca00274b80dcf2","name":"Sammy Spiegel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g90c28aed7f1b809a4ba630ff0f8044cd","url":"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0705ccd25590cd0244a72151ddef5a413030e6b1be7b05cc0f6ec882cbfbf285?s=96&d=mm&r=g","caption":"Sammy Spiegel"},"description":"Sammy Spiegel is a Managing Editor and contributing writer for the Salesforce Newsroom, with seven years of experience shaping Salesforce\u2019s editorial strategy and translating complex topics like agentic AI and digital labor into accessible stories for a global audience. She writes on innovation in AI, the future of work, and the intersection of technology and social good.","url":"https:\/\/www.salesforce.com\/news\/stories\/author\/sammy-spiegel\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2022\/11\/Salesforce-One-year-later-3.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/60633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=60633"}],"version-history":[{"count":8,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/60633\/revisions"}],"predecessor-version":[{"id":60749,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/60633\/revisions\/60749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/60637"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=60633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=60633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=60633"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=60633"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=60633"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=60633"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=60633"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=60633"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=60633"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=60633"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=60633"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=60633"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=60633"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=60633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}