{"id":61134,"date":"2022-12-06T00:01:00","date_gmt":"2022-12-06T08:01:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=61134"},"modified":"2022-12-05T09:58:32","modified_gmt":"2022-12-05T17:58:32","slug":"kurt-geiger-salesforce","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/kurt-geiger-salesforce\/","title":{"rendered":"How Luxury Footwear and Accessories Brand Kurt Geiger Drives Efficiency with Salesforce"},"content":{"rendered":"\n<p>Kurt Geiger, a luxury British shoe and accessory designer with over 70 stores and 530 concessions worldwide, launched new digital distribution channels in the face of COVID-19 disruption with the support of Salesforce\u2019s <a href=\"https:\/\/www.mulesoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a>. Accelerating digital innovation has increased the company\u2019s speed to market and cut maintenance costs.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>When the pandemic forced retailers to shut physical stores, Kurt Geiger was able to adapt quickly, creating a dropship distribution model whereby products could be sold via other retailers\u2019 online stores but delivered efficiently via its own warehouses.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Complex IT infrastructure was holding the business back. Multiple integration technologies and user-interfaces were time- and cost-intensive, limiting its ability to innovate.<\/li><li>MuleSoft helped Kurt Geiger streamline and automate its business, empowering developers to deliver faster innovations through reusable API integrations and processes.<\/li><\/ul>\n\n\n\n<p><strong>Zoom out: <\/strong>Deploying Salesforce technology helped Kurt Geiger:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Better connect its order management system with partners and cut onboarding time by 63% \u2013 from eight months to 12 weeks.<\/li><li>Unlock new revenue channels with a simpler, consolidated IT stack.<\/li><\/ul>\n\n\n\n<p><strong>What\u2019s the impact:<\/strong> The efficiencies and innovation that APIs deliver have unlocked multiple longer-term benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Agile provision of frictionless omnichannel customer experiences.<\/li><li>Identify and resolve issues faster thanks to real-time API monitoring.<\/li><li>The ability to flex infrastructure to cope with future peaks in demand.<\/li><li>Allowing IT teams to focus more on tackling higher-value tasks such as improving customer service management.<\/li><\/ul>\n\n\n\n<p><strong>What they\u2019re saying: <\/strong>\u201cWe are on a digital transformation journey, redefining how and where we distribute our products globally to meet increasing customer expectations,\u201d said Gareth Rees-John, Chief Digital Officer, Kurt Geiger.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We needed a way to simplify multiple integration points with partners into one single, effective platform and Salesforce\u2019s MuleSoft solution was the answer. This easy-to-understand best-in-class technology has set us up strongly for the future.<\/p><p><\/p><cite>Gareth Rees-John, Chief Digital Officer, Kurt Geiger<\/cite><\/blockquote>\n\n\n\n<p><strong>What\u2019s next: <\/strong>Buoyed by enhanced efficiencies and customer experiences, Kurt Geiger is looking to rapidly expand its presence in the United States.<\/p>\n\n\n\n<p><strong>More information:<\/strong> Read more Salesforce customer news <a href=\"https:\/\/www.salesforce.com\/news\/content-types\/news-announcements-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurt Geiger, a luxury British shoe and accessory designer with over 70 stores and 530 concessions worldwide, launched new digital distribution channels in the face of COVID-19 disruption with the support of Salesforce\u2019s MuleSoft. Accelerating digital innovation has increased the company\u2019s speed to market and cut maintenance costs. Why it\u2019s important: When the pandemic forced [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":61152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1917],"sf_topic":[1744,1726],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1903],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-61134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-customer-engagement","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-emea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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