{"id":61792,"date":"2022-12-20T08:00:00","date_gmt":"2022-12-20T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=61792"},"modified":"2022-12-20T11:47:12","modified_gmt":"2022-12-20T19:47:12","slug":"customer-success-formula-1","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/customer-success-formula-1\/","title":{"rendered":"Formula 1 Is Accelerating Its Digital Transformation with Salesforce"},"content":{"rendered":"\n

Formula 1, an organization that prides itself on being the \u201cgreatest racing spectacle on the planet,\u201d is growing and deepening<\/a> its fan engagement with Salesforce. By leveraging Salesforce Genie Customer Data Cloud<\/a> across the Customer 360<\/a>, F1 creates a single, real-time source of truth and memorable, high-performance experiences for its 1.5 billion fans around the globe.<\/p>\n\n\n\n

Why it\u2019s important: <\/strong>In a world where 73% of customers expect companies to understand their needs and expectations<\/a>, fans of F1 expect personalized experiences that allow them to engage with their favorite sport at a deeper level. <\/p>\n\n\n\n

Driving the news: <\/strong>F1 needed to develop a greater understanding of its growing fan base and deliver a tailored engagement strategy to meet their needs. Deploying Salesforce\u2019s technology helped to:<\/p>\n\n\n\n