{"id":62017,"date":"2023-01-17T07:00:00","date_gmt":"2023-01-17T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=62017"},"modified":"2024-09-16T14:50:00","modified_gmt":"2024-09-16T21:50:00","slug":"forrester-study-marketing-cloud-roi","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/forrester-study-marketing-cloud-roi\/","title":{"rendered":"Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals"},"content":{"rendered":"\n

Salesforce today announced the results of the Total Economic Impact\u2122of Salesforce Marketing Cloud study<\/a>\u00b9 conducted by Forrester Consulting, which interviewed five customers at organizations using Marketing Cloud to evaluate cost savings and business benefits.<\/p>\n\n\n\n

Why it matters: <\/strong>With economic uncertainty creating tighter budgets and headcount shortages, marketers are under pressure<\/a> to increase efficiency, boost sales, and lower costs while continuing to meet customers\u2019 increasing digital-first expectations<\/a>. <\/p>\n\n\n\n

Driving the news<\/strong>: In the study, Forrester found that a composite of the results from the five organizations using Salesforce Marketing Cloud<\/a> yielded a return on investment (ROI) of 299% over a three-year period. Forrester also found that Marketing Cloud:<\/p>\n\n\n\n