{"id":63032,"date":"2023-03-06T05:00:00","date_gmt":"2023-03-06T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=63032"},"modified":"2023-12-12T13:07:17","modified_gmt":"2023-12-12T21:07:17","slug":"generative-ai-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/","title":{"rendered":"IT Leaders Call Generative AI a ‘Game Changer’ but Seek Progress on Ethics and Trust"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

Quick take:<\/em><\/strong> Salesforce\u2019s new Generative AI in IT Survey reveals that over half of senior IT leaders are either experimenting with or actively using generative AI in their business. The problem? Nearly all admit they must take measures to equip their company to use it successfully and responsibly.<\/em><\/p>\n\n\n\n

A new survey of more than 500 senior IT leaders reveals that a majority (67%) are prioritizing generative AI for their business within the next 18 months, with one-third (33%) naming it as a top priority. <\/p>\n\n\n\n

Despite the interest, most IT leaders have technical and ethical concerns with the technology that could impact its adoption in the coming year.<\/p>\n\n\n\n

The data highlights the potential of generative AI, and shows what IT leaders will need to prime their tech infrastructure, data strategy, security and ethical guidelines, and employee skills necessary for the massive opportunities ahead. <\/p>\n\n\n\n

Many senior IT leaders see generative AI as a ‘game changer’ and a tool to better serve customers<\/strong><\/h2>\n\n\n\n

The majority of senior IT leaders (57%) believe generative AI is a \u2018game changer.\u2019 They believe the technology has the potential to help them better serve their customers, take advantage of data, and operate more efficiently. This outlook is echoed even among the skeptics \u2014 80% of those who say the technology is \u2018over-hyped\u2019 agree that generative AI will help them better serve their customers. <\/p>\n\n\n

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Ethical, operational concerns draw skepticism <\/strong><\/h2>\n\n\n\n

Thirty-three percent of those surveyed feel that generative AI is \u2018over-hyped,\u2019 with concerns that the technology brings the potential for security risks (79%) and bias (73%).<\/p>\n\n\n

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