{"id":64092,"date":"2023-04-11T06:00:00","date_gmt":"2023-04-11T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=64092"},"modified":"2023-08-31T11:29:25","modified_gmt":"2023-08-31T18:29:25","slug":"education-summit-news-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/education-summit-news-2023\/","title":{"rendered":"Reimagined Salesforce Education Cloud Helps Institutions Build Lifelong Student Relationships with Unified Data, Automation, and Intelligence"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Today, at the <a href=\"https:\/\/www.salesforce.org\/events\/education-summit\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">2023 Education Summit<\/a> in Dallas, Salesforce introduced <a href=\"https:\/\/www.salesforce.org\/products\/education-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Education Cloud<\/a> innovations to help institutions deliver personalized experiences faster, drive better outcomes, and build lifelong relationships with students.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s relevant: <\/strong>Amid rising tuition costs and <a href=\"https:\/\/www.insidehighered.com\/news\/2023\/03\/29\/spring-enrollment-steady-just-not-all-institutions\" target=\"_blank\" rel=\"noreferrer noopener\">stagnating enrollment<\/a> numbers, <a href=\"https:\/\/www.salesforce.org\/resources\/report\/connected-student-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">research shows<\/a> that higher ed institutions must prioritize a personalized, flexible student experience that starts the moment a student first expresses interest in an institution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Of the surveyed students, those who had a great onboarding experience were <a href=\"https:\/\/www.salesforce.org\/resources\/report\/connected-student-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">35x more likely<\/a> to have a great university experience.<\/li>\n\n\n\n<li>Sixty-nine percent of students who had a great educational experience said their institution provides a <a href=\"https:\/\/www.salesforce.org\/resources\/report\/connected-student-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">personalized experience<\/a> tailored to their needs.<\/li>\n\n\n\n<li>Students with a great university experience were also <a href=\"https:\/\/www.salesforce.org\/resources\/report\/connected-student-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">31x more likely<\/a> to be proud alumni, and <a href=\"https:\/\/www.salesforce.org\/resources\/report\/connected-student-report\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">51% more likely<\/a> to recommend their institution to family and friends.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Innovation in action:<\/strong> Education Cloud uses the full power of the <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> and will seek to leverage the latest platform innovations, such as <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=7010M000001yE38&amp;internal=true\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein AI<\/a>, to support the needs of institutions worldwide.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FdlJKnugFC__S8zZXjV0-8u8xtx6ZKk9_fKn_LQphlxw2bdVa_q8H5m67AmCDfSHzft1cPmFDVpp9WnGBOVgIK8nkggZzD6aDl0F1pTGx3XS1H4_ItBQaEKKaV9blqMx92Qw90zSGLMmRAWJq1i9ko8\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Care Plans help institutions deliver tailored onboarding experiences for students at scale.&nbsp;<\/em><\/figcaption><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FdlJKnugFC__S8zZXjV0-8u8xtx6ZKk9_fKn_LQphlxw2bdVa_q8H5m67AmCDfSHzft1cPmFDVpp9WnGBOVgIK8nkggZzD6aDl0F1pTGx3XS1H4_ItBQaEKKaV9blqMx92Qw90zSGLMmRAWJq1i9ko8\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Care Plans help institutions deliver tailored onboarding experiences for students at scale.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>The reimagined Education Cloud helps institutions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get Started Faster:<\/strong> A new, learner-centric data foundation built for the evolving needs of higher ed helps institutions achieve faster time to value with the Customer 360 by providing education-specific insights \u2014 like grades, courses, and learner profiles \u2014 out of the box.<\/li>\n\n\n\n<li><strong>Maximize Faculty &amp; Staff Impact: <\/strong>A<strong> <\/strong>new capability model drives efficiency by breaking down silos to allow for critical services, such as appointment scheduling, application forms, case management, and more, to be used institution-wide.<\/li>\n\n\n\n<li><strong>Wow Prospective Students &amp; Families: <\/strong>Salesforce\u2019s reimagined recruitment and admissions experience provides a modern, <a href=\"https:\/\/www.salesforce.com\/form\/sfdo\/edu\/recruitment-admissions-demo\/?icid=SFORG:edu-recruitment-admissions-hero:&amp;_ga=2.233784990.1844657024.1680483422-864298121.1624677092&amp;_gl=1*jvs1bc*_ga*ODY0Mjk4MTIxLjE2MjQ2NzcwOTI.*_ga_WYCRFF2CEB*MTY4MDY0NDk3Mi41NjIuMS4xNjgwNjQ2NjE0LjAuMC4w\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">personalized offering<\/a> for prospective students and their families, plus recruiters and admissions staff.\n<ul class=\"wp-block-list\">\n<li>With features like <strong>Smart Prospecting<\/strong>, institutions can automatically group prospective students based on their interests, assign them to recruiters, and personalize engagement from the very first interaction, while students can easily apply to multiple programs, track their application status, and engage with admissions teams.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Drive Better Student Outcomes: <\/strong>With features like Care Plans, institutions can leverage unified data to help staff truly understand what students need during critical moments in their journey and deliver better onboarding with step-by-step guidance. And soon, Salesforce\u2019s innovations for student success will track key milestones in real time with automated alerts that notify advisors if a student is falling behind. They will also be able to support non-academic needs that are critical to student success such as managing programs for international students and food security.<\/li>\n\n\n\n<li><strong>Access Real-Time Insights<\/strong>: With new <a href=\"https:\/\/www.salesforce.com\/products\/crm-analytics\/overview\/?sfdc-redirect=522&amp;_gl=1*hyvzid*_ga*MjM4MDc0NzI0LjE2NzkwNzQ3Mzk.*_ga_3VHBZ2DJWP*MTY3OTQxNjY4OC4yNjMuMS4xNjc5NDE2NzE1LjAuMC4w\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Analytics<\/a> capabilities, institutions can work smarter with dashboards and analytics templates pre-built for education that capture real-time insights and visualize progress toward key metrics.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"2-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WxO8KHfjNbE6HQ5bNg5Oc4IfKTgLjh9s8CMyzdA17ZjHx7W87KsGJPeRj2EIMuIrmk90WPjwVK6kr9y4Gl-5GUYcdt1SDw3-DOxF8O5VyTHq4TsoiNjjhdbQrIYr1AZovarFckRPHqrJLU0ux1jJt0A\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Features like Smart Prospecting drive efficiency and streamline the recruitment process&nbsp;<\/em><\/figcaption><\/figure>\n<div id=\"2-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WxO8KHfjNbE6HQ5bNg5Oc4IfKTgLjh9s8CMyzdA17ZjHx7W87KsGJPeRj2EIMuIrmk90WPjwVK6kr9y4Gl-5GUYcdt1SDw3-DOxF8O5VyTHq4TsoiNjjhdbQrIYr1AZovarFckRPHqrJLU0ux1jJt0A\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Features like Smart Prospecting drive efficiency and streamline the recruitment process&nbsp;<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cHigher education is at an inflection point and leaders are rethinking traditional education models. We have reimagined Education Cloud to help institutions navigate these tectonic shifts and be future-ready while providing holistic, personalized support for students from the moment they start looking at a university, to graduation, and beyond.\u201d \u2013 Bala Subramanian, VP &amp; GM of Education<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe have reimagined Education Cloud to help institutions navigate these tectonic shifts and be future-ready while providing holistic, personalized support for students from the moment they start looking at a university, to graduation, and beyond.\u201d<\/p>\n<cite>Bala Subramanian, VP &amp; GM of Education<\/cite><\/blockquote>\n\n\n\n<p><strong>Reaction to the news:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cUniversity should be a home away from home for prospects, we want them to feel like part of the family before they even arrive. Families are for life. We\u2019re invested in their success from students to alumni, and Salesforce will help us stay close for longer.\u201d \u2013 Sarah Cox, Head of Data, Systems, and Applicant Engagement, University of East Anglia&nbsp;<\/li>\n\n\n\n<li>\u201cThe way to build scale is to build a heroic system. That system involves the right people at the right place at the right time, unified through a common 360-degree view of the student experience, and bound by automation that allows you to have things that can be programmed and happen behind the scenes.\u201d \u2013 David Burge, VP of Enrollment Management, George Mason University&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Fast facts:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The reimagined Education Cloud powers the next generation of student experiences and is generally available <a href=\"https:\/\/www.salesforce.org\/products\/education-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">now<\/a>.<\/li>\n\n\n\n<li>At this year\u2019s Education Summit, Salesforce also highlighted philanthropic support of three organizations helping first-generation students in their journey through and post-college: <a href=\"https:\/\/www.beyond12.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyond 12<\/a>, <a href=\"https:\/\/www.bottomline.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bottom Line<\/a>, and <a href=\"https:\/\/www.uaspire.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">uAspire<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Explore further:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Education Cloud <a href=\"https:\/\/www.salesforce.org\/products\/education-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">h<\/a><a href=\"https:\/\/www.salesforce.org\/products\/education-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">ere<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn more about Salesforce\u2019s annual Education Summit event <a href=\"https:\/\/www.salesforce.org\/events\/education-summit\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read Salesforce\u2019s latest Connected Student report <a href=\"https:\/\/www.salesforce.com\/news\/stories\/higher-education-statistics-trends-2022\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Today, at the 2023 Education Summit in Dallas, Salesforce introduced Education Cloud innovations to help institutions deliver personalized experiences faster, drive better outcomes, and build lifelong relationships with students.&nbsp; Why it\u2019s relevant: Amid [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":64103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1912],"sf_topic":[2068,2798,1726],"sf_product":[2363,2717],"sf_industry":[1781],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2838],"sf_visibility":[],"coauthors":[],"class_list":["post-64092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-customer-360","sf_topic-data","sf_topic-digital-transformation","sf_product-customer-360","sf_product-data-360","sf_industry-education","sf_location-global","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reimagined Salesforce Education Cloud Helps Institutions Build Lifelong Student Relationships with Unified Data, Automation, and Intelligence - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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