{"id":65066,"date":"2023-05-02T05:00:00","date_gmt":"2023-05-02T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65066"},"modified":"2024-09-16T14:48:22","modified_gmt":"2024-09-16T21:48:22","slug":"ponce-bank-customer-story","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ponce-bank-customer-story\/","title":{"rendered":"Salesforce Helps Latinx-Founded Community Bank Uplift Underserved Communities with CRM, Data, and AI"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Today, as <a href=\"http:\/\/sba.gov\/national-small-business-week\" target=\"_blank\" rel=\"noreferrer noopener\">National Small Business Week 2023<\/a> kicks off, Salesforce is proud to highlight its work with New York-based and Latinx-founded <a href=\"https:\/\/www.poncebank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ponce Bank<\/a>. Salesforce technology supports the bank\u2019s efforts to serve the financial needs of local communities, including small businesses, underserved groups, and immigrant communities.<\/p>\n\n\n\n<p><strong>What\u2019s the impact:<\/strong> Ponce Bank is one of the largest FDIC-certified, Latinx-managed Minority Depository Institutions (MDI) east of the Mississippi.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With Salesforce technology, including <a href=\"https:\/\/www.salesforce.com\/products\/crm-analytics\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Analytics<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/financial-services-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Services Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/platform\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, Ponce Bank is gaining a better view of its customers, access to secure, real-time financial information, and increased productivity across the company.&nbsp;<\/li>\n\n\n\n<li>This has enabled Ponce Bank to scale quickly and reach more customers, driving growth and providing vital support in the communities it serves.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dive deeper:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All of Ponce Bank&#8217;s employees use <strong>Financial Services Cloud<\/strong> \u2013 from Ponce Bankers to loan officers and customer service and call center representatives. Using the technology, Ponce Bank is achieving new levels of operational efficiency&nbsp;\u2013 automating processes across its front and back office, such as loan underwriting, deposit rate approvals, and helping Ponce Bankers predict next best actions to better serve their clients.<\/li>\n\n\n\n<li>With<strong> Marketing Cloud <\/strong>and the power of <a href=\"http:\/\/einstein.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Einstein AI<\/strong><\/a>, Ponce Bank has been able to create smarter, deeper relationships with customers and prospects by personalizing content in real time to deliver the right message at the right time, while also engaging their audience of underbanked and underserved communities more efficiently.&nbsp;<\/li>\n\n\n\n<li>In addition, Ponce Bank leverages <strong>Salesforce Platform <\/strong>to automate processes using low-code tools, while also providing a layer of security across the entire organization.<\/li>\n\n\n\n<li>With <strong>CRM Analytics<\/strong>, Ponce Bank can visualize real-time data with dashboards to gain a better understanding of customers, enabling them to provide better and more personalized service. Ponce Bank has created a visual indicator so Ponce Bankers can easily see images of a client\u2019s savings, checking, and more to understand at-a-glance where the account stands.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/65066\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The customer view: <\/strong>Ponce Bank CEO Carlos Naudon has coined the phrase, \u201cGPS,\u201d or \u201cGuided Path to Success,\u201d to refer to Salesforce technology internally, underscoring its importance as a single point of interaction for bankers to understand all client information.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe brought on Salesforce four years ago, when we were barely holding $1 billion in assets and had just hit 160 employees. During that time, we were trying to become a meaningful force in supporting our local New York communities, and with Salesforce, we have been able to scale and impact more people and businesses than we could have ever imagined. We\u2019ve grown to almost $2.5 billion in assets and 270 employees and we will continue growing.\u201d \u2013 Carlos Naudon, CEO, Ponce Bank<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Salesforce, we have been able to scale and impact more people and businesses than we could have ever imagined.<\/p>\n<cite>Carlos Naudon, CEO, Ponce Bank<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce view: <\/strong>\u201cSmall businesses are the backbone of our communities, and in today\u2019s uncertain economy, it is more important than ever that we find ways to support them. By helping Ponce Bank scale their business and better understand and serve their customers with CRM, data, and AI, we are able to directly help uplift people and small businesses across New York, building stronger economies and connections.\u201d \u2013 Greg Jacobi, VP &amp; GM of Banking &amp; Lending, Salesforce<\/p>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hear more about Ponce Bank at Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/world-tour\/nyc\/home\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour NYC<\/a><\/li>\n\n\n\n<li>Learn about the future of business with AI + Data + CRM <a href=\"https:\/\/www.salesforce.com\/news\/collections\/future-of-crm\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/news\/collections\/success-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/crm-analytics\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Analytics<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/financial-services-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Services Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/platform\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a><\/li>\n\n\n\n<li>See how small businesses can get started fast with a free trial of <a href=\"https:\/\/www.salesforce.com\/products\/starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Starter<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Today, as National Small Business Week 2023 kicks off, Salesforce is proud to highlight its work with New York-based and Latinx-founded Ponce Bank. Salesforce technology supports the bank\u2019s efforts to serve the financial [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":65071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1917],"sf_topic":[2239,1737,1734,1744],"sf_product":[1759,2363,1748],"sf_industry":[1780],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2834],"sf_visibility":[],"coauthors":[],"class_list":["post-65066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-analytics","sf_topic-artificial-intelligence","sf_topic-customer-engagement","sf_topic-customer-success","sf_product-agentforce-marketing","sf_product-customer-360","sf_product-salesforce-platform","sf_industry-financial-services","sf_location-global","sf_collection-world-tour-nyc-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Helps Latinx-Founded Community Bank Uplift Underserved Communities with CRM, Data, and AI - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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