{"id":65224,"date":"2023-05-04T02:00:00","date_gmt":"2023-05-04T09:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65224"},"modified":"2024-09-16T13:44:04","modified_gmt":"2024-09-16T20:44:04","slug":"salesforce-accenture-generative-ai-partnership","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-accenture-generative-ai-partnership\/","title":{"rendered":"Salesforce and Accenture Collaborate to Help Customers Harness the Transformative Power of Generative AI"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>With decades of expertise in AI, data, and CRM, long time partners Salesforce and Accenture plan to create an acceleration hub for generative AI &nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Today at <a href=\"https:\/\/www.salesforce.com\/world-tour\/nyc\/home\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour NYC<\/a>, Salesforce announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish an acceleration hub for generative AI that provides organizations with the technology and experience they need to scale <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=7010M000001yE38&amp;internal=true\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a> \u2013 Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI for CRM<\/a> \u2014 helping to increase employee productivity and transform customer experiences.\u00a0<\/p>\n\n\n\n<p><strong>Significance<\/strong>: When deployed effectively, generative AI has the power to transform how companies do business and free employees&#8217; time to focus on more complex and creative work. In fact, most <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">senior IT leaders<\/a> (84%) say generative AI will help their organization better serve customers. And with 67% of these leaders prioritizing generative AI for their business within the next 18 months, there is an urgent need to ensure the new technology is deployed effectively.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"65176\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/green-software-research\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Research-1.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/green-software-research\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tTechnologists Want to Develop Software Sustainably, But Nearly Half Don&#8217;t Know How\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"65232\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/green-code-software\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/05\/GreenCode_Initiative-1.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/green-code-software\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Launches \u2018Green Code\u2019 Initiative to Reduce Carbon Footprint of Software\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/65224\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Driving the news<\/strong>: The powerful combination of Salesforce and Accenture\u2019s AI industry knowledge and connected customer experience aims to provide companies across every industry with strategies and technologies that harness generative AI effectively. By connecting to Accenture\u2019s <a href=\"https:\/\/www.accenture.com\/us-en\/services\/applied-intelligence\/generative-ai?c=acn_glb_largelanguagemonewsroom_13451725&amp;n=mrl_0323\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI and Large Language Model (LLM) Center of Excellence<\/a>, the new acceleration hub will facilitate:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom AI Strategies and Accelerators for Growth<\/strong>: Senior leaders from Salesforce and Accenture plan to work with customers to develop customized AI strategies using new accelerators for Einstein GPT, user interfaces, and process automation, which can help increase productivity and profit for their businesses.<\/li>\n\n\n\n<li><strong>Innovative Use Cases for Sales and Service<\/strong>:<strong> <\/strong>These use cases will showcase generative AI\u2019s benefits and potential return on investment, with an initial focus on sales and service. Examples of these use cases include:\n<ul class=\"wp-block-list\">\n<li><strong>Sales<\/strong>: Generative AI can increase seller productivity with automated tasks to help drive ongoing engagement with customers and prospects.&nbsp;<\/li>\n\n\n\n<li><strong>Service<\/strong>: Generative AI can also help improve customer experience and agent productivity for every customer service interaction with trusted CRM data, and automate knowledge management to help companies respond to the needs of their customers more effectively.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Industry-Specific AI Models<\/strong>: Salesforce and Accenture intend to build industry-specific AI models for customers in the financial services, health, manufacturing, and public sector industries.<\/li>\n\n\n\n<li><strong>Generative AI &amp; Data Cloud<\/strong>: Using <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to connect and harmonize information, Salesforce and Accenture will explore how generative AI can learn from customer data to create more personalized experiences for customers faster.<\/li>\n\n\n\n<li><strong>Upskilling for AI Success<\/strong>: Salesforce and Accenture plan to develop learning resources that help teams develop and enhance their generative AI skills, fostering the next generation of talent within the Salesforce ecosystem. Specific areas of focus include programming for Einstein GPT, AI literacy, data science and analytics, and ethics and responsible AI.\n<ul class=\"wp-block-list\">\n<li>The hub will also tap existing learning content on Trailhead, such as <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/artificial-intelligence-for-business\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">how to use AI to meet business needs<\/a>, <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/responsible-creation-of-artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">how to create ethical AI<\/a>, and <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/einstein-gpt-quick-look\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">how Einstein GPT is transforming the future of work<\/a>.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Generative AI for CRM<\/strong>: Einstein GPT has the power to transform customer experiences with generative AI. It enables companies to create personalized, AI-generated content across sales, service, marketing, IT, and more. For example, Einstein GPT can generate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized emails for salespeople to send to customers&nbsp;<\/li>\n\n\n\n<li>Specific responses for customer service professionals to respond to customer questions more efficiently<\/li>\n\n\n\n<li>Targeted content for marketers to increase campaign response rates<\/li>\n\n\n\n<li>Code for developers<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By combining Accenture\u2019s industry experience with Salesforce\u2019s technology, we plan to be well positioned to help customers solve problems with generative AI faster and more effectively.\u201d<\/p>\n<cite>Emma McGuigan, Senior Managing Director and Enterprise &amp; Industry Technology lead, Accenture<\/cite><\/blockquote>\n\n\n\n<p><strong>Soundbites:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cGenerative AI has enormous potential to transform the way companies interact with customers and drive business growth. Accenture and Salesforce together have years of experience in AI and play a critical role in ensuring customers get the most value from this technology. We want to come together to bring the visionary and technical expertise needed to unlock new possibilities for AI- and data-powered CRM, driving a profound transformation in customer interactions.\u201d \u2013 Bill Patterson, EVP and General Manager, C360 Applications, Salesforce<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li>\u201cGenerative AI has the potential to transform work and reinvent business, with large language models impacting up to 40% of all working hours across industries, changing the way companies interact with their customers and ushering in <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/technology\/generative-ai?c=acn_glb_largelanguagemomediarelations_13427684&amp;n=mrl_0323\" target=\"_blank\" rel=\"noreferrer noopener\">a new era of generative AI for everyone<\/a>. Companies need the infrastructure and knowledge to deploy this new technology to help address their unique business needs. By combining Accenture\u2019s industry experience with Salesforce\u2019s technology, we plan to be well positioned to help customers solve problems with generative AI faster and more effectively.\u201d \u2013 Emma McGuigan, Senior Managing Director and Enterprise &amp; Industry Technology lead, Accenture<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune into <a href=\"https:\/\/www.salesforce.com\/world-tour\/nyc\/home\/?gclid=CjwKCAjw9J2iBhBPEiwAErwpefmhF1J4K8cRrdtf-r-cOqsR9lGTrB3qWX-CpZLhlJ_UmWD4W_lMdBoChsgQAvD_BwE&amp;d=7013y000002V2zvAAC&amp;s_kwcid=AL!4604!3!655749104777!e!!g!!world%20tour%20nyc&amp;ef_id=ZEhRuwAAAJIKlVkN:20230425221835:s\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour NYC<\/a> on <a href=\"https:\/\/www.salesforce.com\/plus\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein GPT<\/a><\/li>\n\n\n\n<li>Learn more about the <a href=\"https:\/\/www.salesforce.com\/partners\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Partner Ecosystem<\/a><\/li>\n\n\n\n<li>Learn more about Accenture\u2019s perspective on <a href=\"https:\/\/www.accenture.com\/us-en\/insights\/technology\/generative-ai?c=acn_glb_largelanguagemomediarelations_13427684&amp;n=mrl_0323\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol &#8220;CRM.&#8221; For more information please visit https:\/\/www.salesforce.com, or call 1-800-NO-SOFTWARE.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With decades of expertise in AI, data, and CRM, long time partners Salesforce and Accenture plan to create an acceleration hub for generative AI &nbsp; Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Today at World Tour NYC, Salesforce announced plans [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":65229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1737,2498,1757,1726,1745],"sf_product":[2363,2796,19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2695],"sf_visibility":[],"coauthors":[],"class_list":["post-65224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-customer-service-and-support","sf_topic-digital-transformation","sf_topic-sales","sf_product-customer-360","sf_product-einstein","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global","sf_collection-world-tour-nyc-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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