{"id":65579,"date":"2023-05-10T06:00:00","date_gmt":"2023-05-10T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=65579"},"modified":"2024-08-29T15:47:20","modified_gmt":"2024-08-29T22:47:20","slug":"automotive-industry-security","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/automotive-industry-security\/","title":{"rendered":"Research: As Automotive Sector Embraces Connected Cars and Generative AI, Security Risks Loom Large"},"content":{"rendered":"\n

Half of automotive employees say they personally don\u2019t have to worry about security at work<\/em><\/p>\n\n\n\n

Almost two-thirds access work documents or systems from their personal device<\/em><\/p>\n\n\n\n

Almost half think that generative AI is safe to use at work, with already 42% having experimented with it for work<\/em><\/p>\n\n\n\n

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Nearly a third (30%) of automotive employees don\u2019t check security protocols before trying a new tool, according to a new Salesforce survey of 400 automotive employees. This could put their company and customer data at risk. <\/p>\n\n\n\n

Cybersecurity is a growing concern in the automotive industry, particularly as companies store and use exponentially more data to power connected car<\/a> features. According to Upstream<\/a>, the number of automotive API attacks increased by 380% last year alone. And, more than a third (34%) of automotive employees in Salesforce\u2019s survey said their company receives more security threats now than two years ago.\u00a0<\/p>\n\n\n\n

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According to Upstream<\/a>, the number of automotive API attacks increased by 380% last year alone. <\/p>\n<\/blockquote>\n\n\n\n

Salesforce\u2019s New Era of Data Stewardship in Automotive<\/em> research explores the implications of gaps between company security efforts and employee actions, and reveals a need for automotive organizations to empower employees with trusted, easy-to-use technologies.  <\/p>\n\n\n\n

Automotive employee security practices may put companies and customers at risk<\/h2>\n\n\n\n

A large number (42%) of employees in the automotive industry have experimented with generative AI for work, compared to 15% in healthcare and 12% in government agencies. <\/p>\n\n\n\n

As the industry transitions to software-defined vehicles and adopts new technologies to digitize and personalize customer experiences, it becomes increasingly important to protect sensitive information about vehicles, drivers, and passengers. The research shows that there\u2019s a long road ahead:<\/p>\n\n\n\n