{"id":66847,"date":"2023-06-12T06:00:00","date_gmt":"2023-06-12T13:00:00","guid":{"rendered":""},"modified":"2023-08-31T17:16:45","modified_gmt":"2023-09-01T00:16:45","slug":"aaa-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/aaa-digital-transformation\/","title":{"rendered":"AAA \u2013 The Auto Club Group Advances Its Generative AI-Ready Digital Strategy with Salesforce"},"content":{"rendered":"\n

Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

AAA\u2019s<\/a> second-largest club, The Auto Club Group (ACG), is taking the next step in its digital transformation journey with Salesforce, using the power of generative AI to increase efficiencies, drive innovation, and become more customer-centric.\u00a0<\/p>\n\n\n\n

Why it\u2019s important: <\/strong>Consumers say their #1 frustration<\/a> with organizations is disconnected experiences and 84%<\/a> of IT leaders say generative AI can help their organization better serve customers. <\/p>\n\n\n\n

To meet customers\u2019 increasingly high expectations<\/a>, ACG will use AI Cloud<\/a> \u2013 Salesforce\u2019s trusted, open, and business-ready enterprise AI solution built for CRM \u2013 to empower employees to deliver more personalized and real-time member experiences at scale.<\/p>\n\n\n\n