{"id":67654,"date":"2023-07-06T00:00:00","date_gmt":"2023-07-06T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67654"},"modified":"2023-07-06T00:47:37","modified_gmt":"2023-07-06T07:47:37","slug":"air-france-klm-martinair-cargo","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/air-france-klm-martinair-cargo\/","title":{"rendered":"Air France KLM Martinair Cargo\u2019s Data-Driven Customer Service Takes Flight with Salesforce"},"content":{"rendered":"\n<p>Global airline group <a href=\"https:\/\/www.airfranceklm.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Air France KLM Martinair Cargo<\/a> (AFKLMP Cargo) is partnering with Salesforce to transform its global customer service.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Research shows that while <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-skills-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">business leaders know using data is important to their organization<\/a>, most aren\u2019t tapping into these data insights to drive better decision-making and business results.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news: <\/strong>AFKLMP Cargo operates one of the most extensive flight networks between Europe and the rest of the world. It aims to deliver the best customer service worldwide by using the power of AI, data, and CRM, delivering seamless and personalized experiences across its network of over 300 destinations.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93336\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-need-performance-reviews\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=1024\" class=\"content-card__image\" alt=\"AI Agents Need Performance Reviews\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Why-AI-agents-need-performance-standards-not-just-prompts.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-need-performance-reviews\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tYour AI Agent Needs a Performance Review. Here\u2019s How to Give One.\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93298\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/28\/salesforce-agentforce-life-sciences-unify-moderna-global-commercial-operations\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Agentforce Life Sciences to Unify Moderna\u2019s Global Commercial Operations\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Moderna-PR-image.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/28\/salesforce-agentforce-life-sciences-unify-moderna-global-commercial-operations\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Agentforce Life Sciences to Unify Moderna\u2019s Global Commercial Operations\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/67654\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/overview\/\">Service Cloud<\/a>, the cargo airline will give its customer service team a 360-degree view of every customer for the best omnichannel service experience. It will also personalize interactions at scale with the help of AI-powered insights into customer preferences. CRM Analytics helps to analyse real-time data, for example, to track shipping patterns and performance, which will help further optimize its services. Next, the company is exploring opportunities to infuse generative AI capabilities across its business.<\/p>\n\n\n\n<p><strong>What they\u2019re saying:<\/strong> \u201cOur investment in state-of-the-art CRM is an important building block of our overall commercial transformation. Connecting them through our new CRM platform, optimizing time-to-market, and improving overall service levels will benefit customer service teams at over 60 offices worldwide,\u201d said GertJan Roelands, Senior Vice President, Commercial at Air France KLM Martinair Cargo.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our technology investment and commitment to delivering best-in-class customer experiences go hand-in-hand with our ambition of becoming a leader in sustainable aviation.<\/p>\n<cite>GertJan Roelands, Senior Vice President, Commercial at Air France KLM Martinair Cargo.<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>&#8220;With the power of AI, data, and CRM, AFKLMP Cargo is putting innovation and customer success at the heart of its business and cementing its leadership in the cargo industry,\u201d said Michiel Hustinx, General Manager, Salesforce Netherlands.<\/p>\n\n\n\n<p>For more Salesforce customer news, <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit this page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global airline group Air France KLM Martinair Cargo (AFKLMP Cargo) is partnering with Salesforce to transform its global customer service.&nbsp; Why it\u2019s important: Research shows that while business leaders know using data is important to their organization, most aren\u2019t tapping into these data insights to drive better decision-making and business results.&nbsp; Driving the news: AFKLMP [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":67661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1917],"sf_topic":[1744],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-67654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-customer-engagement","sf_topic-customer-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Air France KLM Martinair Cargo\u2019s Data-Driven Customer Service Takes Flight with Salesforce - Salesforce<\/title>\n<meta name=\"description\" content=\"Global airline group Air France KLM Martinair Cargo (AFKLMP Cargo) is partnering with Salesforce to transform its global customer service.&nbsp; 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