{"id":67778,"date":"2023-07-12T06:00:00","date_gmt":"2023-07-12T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=67778"},"modified":"2023-08-31T17:11:23","modified_gmt":"2023-09-01T00:11:23","slug":"ai-regulation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-regulation\/","title":{"rendered":"Salesforce Supports AI Regulation Advancing Digital Trust and Innovation"},"content":{"rendered":"\n<p><em>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go <\/em><a href=\"https:\/\/www.salesforce.com\/news\/topics\/artificial-intelligence\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>AI, especially <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>, is the next seismic technology shift \u2013 on the level of the internet and mobile.<strong> <\/strong>But new technology has its limits, and can lead to a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/building-generative-ai-we-can-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">wide range of risks<\/a>, including issues of accuracy, bias and inequality, privacy and security, and sourcing of content.\u00a0<\/p>\n\n\n\n<p>As companies rapidly move forward and gain productivity with AI, trust must be the top priority. That\u2019s why, earlier this year, Salesforce released five guidelines for <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsible generative AI development<\/a> to provide tips to address trust concerns.&nbsp;<\/p>\n\n\n\n<p>In addition, Salesforce supports tailored, risk-based AI regulation that differentiates contexts and uses of the technology and ensures the protection of individuals, builds trust, and encourages innovation.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t5 Guidelines for Responsible AI Development\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\">\n\t\t\t\t<span>Read them here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-making-ai-accessible-trusted-and-ethical\"><strong>Making AI accessible, trusted, and ethical<\/strong><\/h2>\n\n\n\n<p>A tailored approach is key: A one-size-fits-all approach to regulation may hinder innovation, disrupt healthy competition, and delay the adoption of the technology that consumers and businesses around the world are already using to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-ethics-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost productivity<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A tailored approach is key: A one-size-fits-all approach to regulation may hinder innovation, disrupt healthy competition, and delay the adoption of the technology that consumers and businesses around the world are already using to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-ethics-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">boost productivity<\/a>.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>For example, while Salesforce encourages responsible AI development for all use cases, a small team of engineers developing a generative AI chatbot to teach college students to cook should have fewer guardrails and oversight than healthcare providers using AI tools used to help diagnose patients and develop care plans.&nbsp;<\/p>\n\n\n\n<p>Salesforce commends policymakers who apply a nuanced approach when developing regulation, and to consider the following concepts to help society navigate this important moment:&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Risk-based framework: <\/strong>The context in which technology is used matters, and some industries, like healthcare, are more likely to create higher risks for their users and society than others. Risk-based AI regulation would focus most on high-risk applications, especially those with legal, financial, and ethical implications that could cause significant harm or impact someone\u2019s rights and freedoms.&nbsp;<\/li>\n\n\n\n<li><strong>Differentiation based on context, control, and use: <\/strong>Regulation should differentiate the context, control, and uses of the technology and assign guardrails accordingly. Generative AI developers, for instance, should be accountable for how the models are trained and the data they are trained on, while those deploying the technology decide how the tool is being used and should establish rules governing that interaction.&nbsp;<\/li>\n\n\n\n<li><strong>Data privacy laws: <\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-public-policy-experts-on-whats-next-for-u-s-privacy-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data protection laws<\/a> that protect the fundamental human right to privacy are a foundation of responsible AI regulation. AI is powered by data. Additional rules specific to generative AI should address the use and privacy of personal data for training future models, safeguarding personal data within the AI ecosystem.&nbsp;<\/li>\n\n\n\n<li><strong>Transparency:<\/strong> AI systems might operate as &#8220;black boxes,&#8221; making it difficult to understand their decision-making processes. Individuals should be informed of and empowered to understand the &#8220;why&#8221; behind AI-driven recommendations, and they should be aware if they are interacting with a human or a simulated persona.&nbsp;<\/li>\n\n\n\n<li><strong>Accountability and government oversight: <\/strong>AI impact assessments are one way to promote accountability and trust with high-risk AI systems. Licenses or notifications can serve a useful role with accountability and compliance, but should be implemented through a risk-based approach, and balance compliance with market entry, competition, and innovation. That\u2019s why risk management frameworks like those shared by <a href=\"https:\/\/csrc.nist.gov\/projects\/risk-management\/about-rmf\" target=\"_blank\" rel=\"noreferrer noopener\">NIST<\/a> will bring a foundational understanding to the field.&nbsp;<\/li>\n\n\n\n<li><strong>Harmonization and consistency with existing rules: <\/strong>Many existing laws and policies already provide some guardrails around AI, such as <a href=\"https:\/\/www.salesforce.com\/news\/stories\/gdpr-five-year-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener\">global data protection laws<\/a>. As regulators and other stakeholders develop new guidance, they should assess and clarify whether there is an existing law addressing these concerns.&nbsp;<\/li>\n\n\n\n<li><strong>Future-proof and universal applications: <\/strong>Given the pace of innovation, AI regulations should be globally interoperable, and be both durable and flexible.&nbsp; The regulations should provide a policy framework for the ethical development and deployment of AI systems, rather than focused on a specific technology at a specific time.&nbsp;<\/li>\n<\/ol>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tWhat Could Generative AI Regulations Mean for Businesses?\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/blog\/generative-ai-regulations\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Read the blog<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Governments, industry, academia, and civil society need to work together&nbsp;<\/strong><\/h2>\n\n\n\n<p>AI is a critical and rapidly-evolving issue in society, and Salesforce is proactively engaging with governments and all stakeholder groups to advance responsible, risk-based, and globally applicable AI norms.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce supports governments and industry partnering together, like the <a href=\"https:\/\/www.ai.gov\/strategic-pillars\/international-cooperation\/\" target=\"_blank\" rel=\"noreferrer noopener\">work occurring<\/a> in the G7 and the longstanding AI work of the Organization for Economic Co-operation and Development (OECD).&nbsp;<\/li>\n\n\n\n<li>In the United States, Salesforce submitted <a href=\"https:\/\/www.regulations.gov\/document\/NTIA-2023-0005-0001\" target=\"_blank\" rel=\"noreferrer noopener\">comments<\/a> to the U.S. National Telecommunications and Information Administration (NTIA) AI Accountability Policy docket and to the U.S. Office of Science and Technology Policy (OSTP).&nbsp;<\/li>\n\n\n\n<li>In the European Union, Salesforce welcomes the continued progress on the EU AI Act and strongly recommends that the risk-based approach is reflected in the Act\u2019s final text.&nbsp;<\/li>\n\n\n\n<li>Salesforce has also <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/29\/salesforce-uk-investment-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">pledged to invest $4 billion<\/a> in its UK business over the next five years to support AI innovation.<\/li>\n\n\n\n<li>Salesforce representatives are actively participating in multi-stakeholder discussions through the U.S. National AI Advisory Committee, the Singapore Advisory Council for the Ethical Use of AI, Singapore\u2019s AI Verify Foundation, and the U.S. Chamber of Commerce Artificial Intelligence Commission.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Salesforce is committed to building trusted, transparent, and accountable AI systems that prioritize fairness, accuracy, privacy, and positive societal impact, and will continue this commitment as the technology continues to advance.<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Guidelines for Responsible Generative AI Development<\/a><\/li>\n\n\n\n<li>Learn <a href=\"https:\/\/hbr.org\/2023\/06\/managing-the-risks-of-generative-ai\" target=\"_blank\" rel=\"noreferrer noopener\">tactical tips for safely integrating generative AI<\/a> in business applications to drive business results<\/li>\n\n\n\n<li>Learn how Salesforce is bringing trusted generative AI to enterprises with <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/12\/ai-cloud-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Cloud<\/a><\/li>\n\n\n\n<li>Hear from Salesforce public policy experts about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-public-policy-experts-on-whats-next-for-u-s-privacy-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">what\u2019s next<\/a> for a federal privacy law<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. AI, especially generative AI, is the next seismic technology shift \u2013 on the level of the internet and mobile. But new technology has its limits, and can lead to a wide range of [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":67788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[1737,2498,1769],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2838],"sf_visibility":[],"coauthors":[2293],"class_list":["post-67778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-public-policy","sf_location-global","sf_collection-future-of-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Supports AI Regulation Advancing Digital Trust and Innovation - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. 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