{"id":68640,"date":"2023-07-20T03:00:00","date_gmt":"2023-07-20T10:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=68640"},"modified":"2023-07-20T08:23:03","modified_gmt":"2023-07-20T15:23:03","slug":"trillion-tree-movement-canada","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trillion-tree-movement-canada\/","title":{"rendered":"1t.org, Backed by World Economic Forum and Salesforce, Launches Canadian Chapter to Boost Reforestation"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Canadian companies including <\/em><a href=\"https:\/\/www.manulife.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Manulife<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.teck.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Teck Resources<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.telus.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><em>TELUS<\/em><\/a>, <a href=\"https:\/\/www.tentree.com\/collections\/go-climate-plus\" target=\"_blank\" rel=\"noreferrer noopener\">tentree<\/a>, and <a href=\"https:\/\/www.veritree.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">veritree<\/a><em> have committed to participating in the new chapter<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Today, the World Economic Forum launched the <a href=\"https:\/\/www.1t.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">1t.org<\/a> Canada chapter. The new chapter will support Canada\u2019s ambitious conservation goals and the government\u2019s <a href=\"https:\/\/www.canada.ca\/en\/campaign\/2-billion-trees.htm\" target=\"_blank\" rel=\"noreferrer noopener\">2 Billion Trees Commitment<\/a>.<\/p>\n\n\n\n<p>The Canadian chapter is the seventh geographic focus area for 1t.org, a global movement co-founded by the Forum and Salesforce in 2020. 1t.org brings together governments, businesses, organizations, and individuals to collaborate in conserving, restoring, and growing 1 trillion trees around the world by 2030.&nbsp;<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Canada, which is home to 9% of the world\u2019s forests, is currently experiencing its most <a href=\"https:\/\/www.bbc.com\/news\/world-us-canada-65816466\" target=\"_blank\" rel=\"noreferrer noopener\">severe wildfire season on record<\/a>. About 11 million Canadians and 70% of Canadian Indigenous communities <a href=\"https:\/\/www.1t.org\/canada\" target=\"_blank\" rel=\"noreferrer noopener\">are located on or near forested lands<\/a>, and the Canadian forest sector is a <a href=\"https:\/\/natural-resources.canada.ca\/our-natural-resources\/forests\/state-canadas-forests-report\/how-do-forests-benefit-canadians\/16509\" target=\"_blank\" rel=\"noreferrer noopener\">major contributor to Canada\u2019s economy. The sector:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides income for local workers in 2,400 communities<\/li>\n\n\n\n<li>Contributes $25.2 billion to nominal GDP<\/li>\n\n\n\n<li>Supports more than 300 forest-reliant communities<\/li>\n\n\n\n<li>Employs more than 200,000 Canadians, including approximately 12,000 First Nations, M\u00e9tis, and Inuit people&nbsp;<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91996\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/nature-based-actions-cop30\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Scales Water, Forest, and Ocean Initiatives to Build Resilience for Communities Across Latin America\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/68640\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Driving the news:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The World Economic Forum and the 1t.org Canada Leadership Council are leading this effort and providing expertise to pledging companies to help meet forest conservation and restoration pledge goals.<\/li>\n\n\n\n<li>TELUS, Teck Resources Limited, Manulife, tentree, and veritree serve on the new 1t.org Canada Chapter Leadership council, and have collectively pledged a total of over 1 billion trees.<\/li>\n\n\n\n<li>This commitment represents a significant impact in support of the Canadian government\u2019s 2 Billion Trees Program, which launched in 2021 and partners with provincial governments, Indigenous communities, and businesses to remove 2 trillion tonnes of greenhouse gas emissions annually and plant 2 billion trees by 2031.<\/li>\n<\/ul>\n\n\n\n<p><strong>Fast facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the <a href=\"https:\/\/news.un.org\/en\/story\/2022\/12\/1131837\" target=\"_blank\" rel=\"noreferrer noopener\">UN Biodiversity Conference COP15<\/a> in 2022, the Government of Canada made an initial pledge of approximately 19 million hectares through federal programs by three departments that support on-the-ground landscape and ecosystem restoration activities, including its 2 billion trees commitment.<\/li>\n\n\n\n<li>In 2021, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-partners-with-one-tree-planted-to-grow-conserve-500000-native-trees-in-fire-ravaged-british-columbia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce partnered with One Tree Planted<\/a> to grow and conserve 500,000 native trees in British Columbia to support the Nazko First Nation Territory\u2019s recovery from a 2017 wildfire that burned over 540,000 hectares.&nbsp;<\/li>\n\n\n\n<li>Other 1t.org chapters and regions of focus include India, Mexico, U.S., the Amazon Basin and the Sahel.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAddressing the urgent challenges of climate change and biodiversity loss requires a collective global effort. The need for a new 1t.org chapter in a country ravaged by wildfires underscores the importance and urgency of cross-sector collaboration. By joining forces and leveraging technology, resources, and expertise, we can drive positive change and create a sustainable future for all.\u201d \u2013 Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By joining forces and leveraging technology, resources, and expertise, we can drive positive change and create a sustainable future for all.<\/p>\n<cite>Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe&#8217;re grateful for Salesforce&#8217;s partnership and support as we scale the 1t.org movement to Canada. We must act now to address the urgent crises of climate change and biodiversity loss. 1t.org Canada provides a unique platform for diverse organizations and communities to drive science-based and Indigenous-led solutions. Together, we can make a lasting impact.\u201d \u2013 Nicole Schwab, director of 1t.org &amp; Nature-based Solutions at the World Economic Forum<\/li>\n\n\n\n<li>\u201cOur ultimate responsibility as individuals is to ensure that the next generation has the capacity to live in the areas that we live in today. Indigenous peoples are 5% of the world\u2019s population but hold 80% of the remaining biodiversity, so they know what works.\u201d \u2013 Steven Nitah, the Managing Director at Nature for Justice and a member of Lutsel K\u2019e Dene First Nation<\/li>\n\n\n\n<li>\u201c1t.org Canada represents an exciting opportunity for businesses to come together in order to drive large-scale action as we work to combat the challenges of biodiversity loss, land degradation, and climate change. We have seen first-hand the power of investing in transparent, tangible impact and want to help the rest of the private sector recognize that doing good for the planet can also be good for business.\u201d \u2013 Derrick Emsley, Co-Founder &amp; CEO of tentree and veritree, and chair of the 1t.org Canada Council<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For more on Salesforce\u2019s commitment to sustainability and 1t.org, <a href=\"https:\/\/www.salesforce.com\/news\/topics\/sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">go here<\/a><\/li>\n\n\n\n<li>Learn more about 1t.org Canada chapter <a href=\"http:\/\/www.1t.org\/canada\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>&nbsp;<\/li>\n\n\n\n<li>Read WEF\u2019s <a href=\"https:\/\/www.1t.org\/canada\" target=\"_blank\" rel=\"noreferrer noopener\">press release<\/a> on the first Canadian companies pledging their support of 1t.org<\/li>\n\n\n\n<li>Learn more about the government of Canada\u2019s 2 Billion Trees Commitment <a href=\"https:\/\/www.canada.ca\/en\/campaign\/2-billion-trees.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Canadian companies including Manulife, Teck Resources, TELUS, tentree, and veritree have committed to participating in the new chapter Today, the World Economic Forum launched the 1t.org Canada chapter. The new chapter will support Canada\u2019s ambitious conservation goals and the government\u2019s 2 Billion Trees Commitment. The Canadian chapter is the seventh geographic focus area for 1t.org, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":68648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1914],"sf_topic":[1733,1785],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-68640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-business-as-a-platform-for-change","sf_topic-stakeholder-capitalism","sf_topic-sustainability","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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