{"id":70411,"date":"2023-09-11T05:00:00","date_gmt":"2023-09-11T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70411"},"modified":"2024-09-16T13:43:14","modified_gmt":"2024-09-16T20:43:14","slug":"salesforce-databricks-data-ai-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-databricks-data-ai-news\/","title":{"rendered":"Salesforce and Databricks Announce Strategic Partnership to Bring Lakehouse Data Sharing and Shared AI Models to Businesses"},"content":{"rendered":"\n<p>Salesforce and <a href=\"https:\/\/www.databricks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Databricks<\/a> today announced an expanded strategic partnership that delivers zero-ETL (Extract, Transform, Load) data sharing in <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>. Customers can now seamlessly merge data from Salesforce Data Cloud with external data from the Databricks Lakehouse Platform. With these new capabilities, businesses can reduce the cost and complexity of moving and copying data while maintaining security, governance, and trust, and use their data and AI models to provide better customer experiences.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> As AI adoption surges, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">80% of IT leaders<\/a> acknowledge its capacity to unlock value in their data, the lifeblood of today&#8217;s business. However, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-skills-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">41% say their data<\/a> is too complex or inaccessible to be useful.<\/p>\n\n\n\n<p><strong>The details:<\/strong>&nbsp;<\/p>\n\n\n\n<p>New integration capabilities include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce Data Cloud + Databricks Lakehouse:<\/strong> Bring Your Own Lake (BYOL) allows customers to access data across both Salesforce Data Cloud\u2019s Lakehouse and Databricks Lakehouse data as if they are housed in a single location \u2014 with zero-ETL. Data Cloud and Databricks are both built on a lakehouse architecture, which enables them to support bi-directional data federation at the storage level, resulting in a better, lower-latency sharing experience.\n<ul class=\"wp-block-list\">\n<li><strong>BYOL Data Federation <\/strong>lets customers access their Databricks data from within Salesforce Data Cloud, helping enrich customer profiles.&nbsp;<\/li>\n\n\n\n<li><strong>BYOL Data Sharing <\/strong>enables customers to access their Salesforce Data Cloud data from within Databricks for richer insights.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Salesforce Data Cloud + Databricks AI Machine Learning: <\/strong>This integration will enable Zero-ETL data access for AI model training that can maximize a company\u2019s AI investment. It provides immediate access to unified customer data, streamlining the model development process and enhancing the accuracy and efficiency of AI predictions and insights. Customers can then&nbsp;build, train, and optimize their own AI models within Databricks Machine Learning and bring them into Data Cloud to power any application on the Salesforce platform.<\/li>\n<\/ul>\n\n\n\n<p><strong>With this partnership:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A bank<\/strong> can connect CRM data, like a customer\u2019s transaction history, credit score, and financial goals, with non-CRM data like market analysis or economic trends. They can then&nbsp;create custom cross-selling models that help recommend additional products or services to advisors based on real-time engagement data from clients.<\/li>\n\n\n\n<li><strong>A car dealership<\/strong> can connect CRM data, like customer purchase history and service interactions, with non-CRM data like real-time online activity or social media sentiment. They can then deploy custom AI models that predict customers\u2019 likelihood to purchase additional services related to their vehicle, and deliver hyper-personalized recommendations to customers via the most appropriate channel, including email, a mobile app, or social media.<\/li>\n\n\n\n<li><strong>A gaming studio<\/strong> can connect CRM data, like purchase history and service interaction, with non-CRM data like in-game telemetry or real-time online activity. They can then deploy custom AI models that inform the components and value drivers for their next game.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The big picture: <\/strong>Data Cloud is a hyperscale customer data platform that lets companies unify all their Salesforce data and vast amounts of engagement data from external sources to create harmonized and unified customer profiles. With Data Cloud, businesses can quickly action data across the <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Customer 360<\/a> with AI, automation, and analytics across sales, service, marketing, and commerce applications. 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class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/70411\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce Data Cloud provides a comprehensive and unified data foundation for enterprises to be successful with AI and personalization.<\/p>\n<cite>Rahul Auradkar, EVP &amp; GM, Unified Data Services &amp; Einstein, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> &#8220;Salesforce Data Cloud provides a comprehensive and unified data foundation for enterprises to be successful with AI and personalization. We\u2019re excited to partner with Databricks to provide our customers the ability to share data with zero-ETL, and build and deliver AI models seamlessly to provide new and better ways for companies to anticipate customer needs, offer hyper-personalized services, and provide a better overall experience.\u201d \u2013 Rahul Auradkar, EVP &amp; GM, Unified Data Services &amp; Einstein, Salesforce<\/p>\n\n\n\n<div class=\"wp-block-group alignfull ql-row has-white-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(3,45,96) 0%,rgb(3,45,96) 42%,rgb(0,114,183) 99%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:0.5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8bd12816c45a940a39ee568a5b164a6c\" id=\"h-unlock-your-trapped-data-with-data-cloud\">Unlock your trapped data with Data Cloud<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75664-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75664-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=1024\" alt=\"\" class=\"wp-image-75664\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/DataCloudMomentum.jpg?w=300&amp;h=169 300w, 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1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f8a07235391196ddc902360e9fd0585e\" id=\"h-data-cloud-spring-24-release-data-cloud-makes-all-enterprise-data-actionable-in-every-salesforce-application-and-workflow\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-tdx-news\/\">Data Cloud Spring \u201824 Release: Data Cloud Makes All Enterprise Data Actionable in Every Salesforce Application and Workflow<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75430-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024\" alt=\"\" class=\"wp-image-75430\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/DataCloud_QA.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/a><\/figure>\n<div id=\"75430-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" 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\/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-79ee2f72b36ec333ba028f4e0c0821dc\" id=\"h-inside-the-disruptive-force-of-data-cloud-salesforce-s-fastest-growing-organic-innovation\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\">Inside the Disruptive Force of Data Cloud \u2014 Salesforce\u2019s Fastest-Growing Organic Innovation<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"71462-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024\" alt=\"\" class=\"wp-image-71462\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/SteveFisher.jpg?w=500&amp;h=281 500w, 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\/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-8b992aecf4cf4ecf97b089e133e60804\" id=\"h-how-salesforce-s-data-cloud-drives-the-next-generation-of-ai-powered-enterprise-apps\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ai-future\/\">How Salesforce\u2019s Data Cloud Drives the Next Generation of AI-Powered Enterprise Apps<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"73509-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, 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fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024\" alt=\"\" class=\"wp-image-73509\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/12\/Einstein1_Platform.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-7baf3b0a124ba33d657db621adff9eae\" id=\"h-new-salesforce-data-cloud-vector-database-will-power-ai-analytics-and-automation-across-the-einstein-1-platform\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/12\/14\/unstructured-data-ai-search-einstein\/\">New Salesforce Data Cloud Vector Database Will Power AI, Analytics, and Automation Across the Einstein 1 Platform<\/a><\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15px\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The Databricks perspective: <\/strong>\u201cAccess to trusted, governed data is critical for every company and the ability to combine that data with AI is now essential to remain competitive. Delivering best-in-class integrations with Salesforce builds on our longtime partnership and will enable more organizations to securely share reliable, high-quality data and AI models across platforms, unlocking massive value for our mutual customers.\u201d \u2013 Adam Conway, SVP of Products at Databricks<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tA hyperscale data platform built into Salesforce\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn more about Data Cloud<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Explore further:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/collections\/dreamforce-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">news and stories from Dreamforce 2023<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/07\/einstein-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-studio-ai-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">BYOM in Einstein Studio<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/genie\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce and Databricks today announced an expanded strategic partnership that delivers zero-ETL (Extract, Transform, Load) data sharing in Salesforce Data Cloud. Customers can now seamlessly merge data from Salesforce Data Cloud with external data from the Databricks Lakehouse Platform. With these new capabilities, businesses can reduce the cost and complexity of moving and copying data [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1912],"sf_topic":[1737,2498,1726,1791,1741],"sf_product":[2717,2796,19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[5619],"sf_visibility":[],"coauthors":[],"class_list":["post-70411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_topic-dreamforce","sf_topic-salesforce-partners","sf_product-data-360","sf_product-einstein","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global","sf_collection-dreamforce-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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