{"id":70514,"date":"2023-09-11T05:00:00","date_gmt":"2023-09-11T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=70514"},"modified":"2024-09-16T13:43:14","modified_gmt":"2024-09-16T20:43:14","slug":"idc-salesforce-economy-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/idc-salesforce-economy-ai\/","title":{"rendered":"New Study Finds Salesforce Economy, Powered by AI, Will Create a Net Gain of 11.6M Jobs and $2.02T in Business Revenues Between 2022 and 2028"},"content":{"rendered":"\n<p>Salesforce today shared <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce-IDC-AI-Economy-Infographic-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">the topline results<\/a> from a forthcoming IDC study showing that the company and its partner ecosystem, fueled by the new wave of generative artificial intelligence (AI), will create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs. The study also identified the factors driving adoption of AI \u2013 led by improving productivity \u2013 and the biggest barriers to adoption, including the talent gap, data governance and risk management, cost, and trustworthiness and bias.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>: While previous iterations of this study focused more narrowly on how cloud solutions were driving the Salesforce ecosystem\u2019s growth, IDC expanded its approach in the latest version to account for the effect of AI in general \u2013 and specifically the potential of generative AI \u2013 on the company\u2019s economic footprint.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mLIDlSIVmq2xBaGMITRpkTKIEId_7b0trwuWSWnE8r7QlnTiQygwEUa4zIPjb_YLbzUs3yZXJ2jVQFavzZ4jjggaoNgUPf-SYHMY8zi1QwGG36XW2f8xVp0vv7aPIz1pfIoUJkTj80IggZqCOPKreKw\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>The Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues between 2022 and 2028<\/em><\/figcaption><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mLIDlSIVmq2xBaGMITRpkTKIEId_7b0trwuWSWnE8r7QlnTiQygwEUa4zIPjb_YLbzUs3yZXJ2jVQFavzZ4jjggaoNgUPf-SYHMY8zi1QwGG36XW2f8xVp0vv7aPIz1pfIoUJkTj80IggZqCOPKreKw\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>The Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues between 2022 and 2028<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>For context, IDC\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2021\/09\/20\/idc-salesforce-economy-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 report<\/a> predicted that Salesforce and its partner ecosystem would create 9.3 million new jobs and $1.6 trillion in new business revenues worldwide between 2020 and 2026. This year\u2019s study brings into focus just how powerful AI is and how it\u2019s transforming businesses across sales, service, marketing, commerce, and IT.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This year\u2019s study brings into focus just how powerful AI is and how it\u2019s transforming businesses across sales, service, marketing, commerce, and IT.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>This new methodology reflects IDC\u2019s belief that seismic advances in AI are accelerating economic opportunity for Salesforce and its ecosystem. Salesforce has been <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-history-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">pioneering AI for CRM<\/a> since 2014, ushering in the first phase of the AI revolution with predictive AI to help enterprises find new insights, recommendations, and growth opportunities. Today, Salesforce continues to fuel the AI revolution\u2019s next phase with new <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> capabilities.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92248\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/IMG_1871.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/liv-golf-launches-fan-caddie-powered-by-salesforces-agentforce-360-a-personalized-ai-agent-that-reimagines-the-global-golf-fan-experience\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLIV Golf Launches \u2018Fan Caddie\u2019 Powered by Salesforce\u2019s Agentforce 360: A Personalized AI Agent That Reimagines the Global Golf Fan Experience\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91836\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable 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1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=264&amp;h=149 264w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/70514\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>The big picture: <\/strong>The unprecedented pace of innovation and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">adoption of generative AI<\/a> has ushered in a new phase in the AI revolution that will spark a new tech investment cycle.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/products\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein<\/a> is foundational to Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360<\/a> platform which now powers over 1 trillion predictions per week for customers across sales, customer service, marketing, commerce, and IT.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"2-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hk03lA8ZkLmo34lboEfmnA5e4CYyg3W-Ds8RSimI9kbUDgptOJvyI8ZCowDDbwQURIEl8eMNmgfOVx2RqFDgTp11m58l-5Dt2InowlQcd1dFfIX0IAFFl4Jt9I5mAS9nYRkLrdtxHmCcMc3ev1YfqdI\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>The Salesforce economy, powered by AI, will generate a net gain of 11.6 million jobs worldwide between 2022 and 2028<\/em><\/figcaption><\/figure>\n<div id=\"2-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hk03lA8ZkLmo34lboEfmnA5e4CYyg3W-Ds8RSimI9kbUDgptOJvyI8ZCowDDbwQURIEl8eMNmgfOVx2RqFDgTp11m58l-5Dt2InowlQcd1dFfIX0IAFFl4Jt9I5mAS9nYRkLrdtxHmCcMc3ev1YfqdI\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>The Salesforce economy, powered by AI, will generate a net gain of 11.6 million jobs worldwide between 2022 and 2028<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Today, every Salesforce cloud has generative AI baked directly into the flow of work. For example, <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> is helping sellers auto-generate personalized emails, based on their unique CRM data that provides relevant context to prevent hallucinations, all with just a single click, giving sellers more time to focus on customers and close deals. <a href=\"https:\/\/www.salesforce.com\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> customers can now auto-generate personalized replies using real-time data to help service reps resolve customer issues faster.&nbsp;<\/p>\n\n\n\n<p>At the center of Salesforce\u2019s AI innovations is trust. The <a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> allows customers to reap the benefits of generative AI while ensuring their enterprise data remains secure and within compliance regulations. The company has also built <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">ethical guardrails<\/a> for AI development based on five principles: accuracy, safety, honesty, empowerment, and sustainability.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDiscover Einstein\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Bring AI to any workflow, user, department and industry.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Fast AI facts:<\/strong><\/p>\n\n\n\n<p>To supplement the 2023 Salesforce Economy study, IDC fielded a survey of more than 500 organizations using AI-powered solutions. Key findings include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The biggest impacts of AI-powered solutions on organizations. These include:&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>Helping employees do their jobs better (45%) and reducing repetitive tasks (42%)<\/li>\n\n\n\n<li>Over the next 12 months, respondents expect that helping employees perform better will continue to be a major impact (44%), in addition to boosting employee productivity (43%), increasing workforce AI skills (41%), and improving job satisfaction (40%).&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Top reported challenges, which include:<\/strong>\n<ul class=\"wp-block-list\">\n<li>A lack of skilled personnel like data engineers and AI modelers (35% of respondents)<\/li>\n\n\n\n<li>AI governance and risk management (34%)<\/li>\n\n\n\n<li>Cost (34%)<\/li>\n\n\n\n<li>Trustworthiness\/bias in data (31%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Top roles organizations have hired for in the past 12 months or expect to hire for in the next 12 months. Results include:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Data engineers lead the AI roles (50% of respondents)&nbsp;<\/li>\n\n\n\n<li>Business analysts (43%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"3-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vtyRvPfhzWfyUp02hVBfprAnKcv-8odr4GzAV4l_ZfCHKxh8ANgKtgd7Hg_k0c77EJHt8_2-cK7jCEX0Ho0VuxPHusvAPPyija7trd2qNyANd479QfYCF2w7nNclHCmn-5RM6Twu8xla93Ugi_GWp2s\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><em>Biggest challenges in implementing AI-powered cloud solutions: Lack of skilled personnel (35%), AI governance and risk management (34%), cost (34%), and trustworthiness\/bias in data (31%)<\/em><\/figcaption><\/figure>\n<div id=\"3-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/vtyRvPfhzWfyUp02hVBfprAnKcv-8odr4GzAV4l_ZfCHKxh8ANgKtgd7Hg_k0c77EJHt8_2-cK7jCEX0Ho0VuxPHusvAPPyija7trd2qNyANd479QfYCF2w7nNclHCmn-5RM6Twu8xla93Ugi_GWp2s\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Biggest challenges in implementing AI-powered cloud solutions: Lack of skilled personnel (35%), AI governance and risk management (34%), cost (34%), and trustworthiness\/bias in data (31%)<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>What\u2019s next: <\/strong>Tune into <a href=\"https:\/\/www.salesforce.com\/dreamforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2023<\/a> to hear more about Salesforce\u2019s AI plans.<\/p>\n\n\n\n<p><strong>Additional resources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download IDC\u2019s infographic, \u201c<a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/Salesforce-IDC-AI-Economy-Infographic-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The Salesforce Economy: Fueled by AI-powered Cloud Solutions<\/a>\u201d&nbsp;<\/li>\n\n\n\n<li>Learn more about Salesforce\u2019s partner ecosystem <a href=\"http:\/\/salesforce.com\/partners\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>&nbsp;<\/li>\n\n\n\n<li>See the top generative AI stats of 2023 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Access new AI trails on <a href=\"https:\/\/www.salesforce.com\/blog\/learn-ai-skills-on-trailhead\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a><\/li>\n\n\n\n<li>Read more&nbsp;<a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/news\/collections\/dreamforce-2023\/\" rel=\"noreferrer noopener\">news and stories from Dreamforce 2023<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>IDC methodology<\/strong><\/p>\n\n\n\n<p><em>The Salesforce Economy Impact Model is an extension to IDC\u2019s IT Economic Impact Model. It estimates Salesforce\u2019s current and future share of the benefits to the general economy generated by AI-powered cloud computing, including the size of the ecosystem supporting Salesforce using IDC\u2019s existing market research and informed by current survey data.<\/em><\/p>\n\n\n\n<p><em>Advances in artificial intelligence have made an undeniable impact on global businesses so IDC\u2019s 2023 methodology was updated to reflect the influence of AI-powered cloud computing. Moreover, the model has been improved through the application of a standard analytical framework, known as an Economic Impact Analysis, which leverages input-output (I\/O) tables, using the most updated input-output official tables of a specific economy.&nbsp;<\/em><\/p>\n\n\n\n<p><em>This methodology evaluates three types of impact for economic and social variables (GDP and Jobs):<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Direct impact includes all direct effects in terms of jobs and revenues of the organization\/tech provider.<\/em><\/li>\n\n\n\n<li><em>Indirect effect on supply chain and demand&nbsp;includes the effects that the organization\/tech provider has on the region or country due to the organization&#8217;s operations. The impact is measured in terms of jobs and revenues generated and customers and providers.&nbsp;<\/em><\/li>\n\n\n\n<li><em>Induced effects: This is the effect induced from the increase in production. It refers to the impact due to economic stimulus coming from increased households&#8217; income. People will spend their wages in the economy, thus generating additional jobs and revenues.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today shared the topline results from a forthcoming IDC study showing that the company and its partner ecosystem, fueled by the new wave of generative artificial intelligence (AI), will create a net gain between 2022 and 2028 of more than $2 trillion in business revenues and 11.6 million jobs. The study also identified the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":70521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1722],"sf_theme":[1916,1912],"sf_topic":[1737,2442,1726,1791],"sf_product":[2796,19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[6711,2382,5619,2395],"sf_visibility":[],"coauthors":[],"class_list":["post-70514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-corporate","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-company-news","sf_topic-digital-transformation","sf_topic-dreamforce","sf_product-einstein","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global","sf_collection-df23-media","sf_collection-digital-skills-salesforce-actions","sf_collection-dreamforce-2023","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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