{"id":71542,"date":"2023-10-03T08:00:00","date_gmt":"2023-10-03T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71542"},"modified":"2023-10-02T14:40:57","modified_gmt":"2023-10-02T21:40:57","slug":"latinoforce-equality-group","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/latinoforce-equality-group\/","title":{"rendered":"How a Salesforce Equality Group Leader Celebrates His Hispanic Heritage at Work"},"content":{"rendered":"\n<p>Salesforce\u2019s 13 <a href=\"https:\/\/www.salesforce.com\/company\/equality\/equality-groups\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Equality Groups<\/a>, or employee-led resource groups, provide employees of all backgrounds and experiences a chance to find community at work \u2014 where they won\u2019t only be accepted, but celebrated. Today, more than half of our 70,000 employees are part of an Equality Group.<\/p>\n\n\n\n<p>As part of a new series, we\u2019re sharing an inside look at how our Equality Group leaders navigate their roles to serve our global employees. For Hispanic Heritage Month, we spoke with Latinoforce President <a href=\"https:\/\/www.linkedin.com\/in\/pierre-higueros\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pierre Higueros<\/a> on celebrating diverse Hispanic and Latinx backgrounds, how he balances his Latinoforce commitments with his day job, and his passion for growing representation in tech.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q. Tell us about your background and how you ended up at Salesforce.<\/h4>\n\n\n\n<p>I was born and raised in Chicago, but my family is from Guatemala. Growing up in Chicago, I barely spoke Spanish and felt disconnected from my roots. My parents decided to move to Guatemala during my high school years, and it was a pivotal time. While there, I gained a deeper appreciation and understanding of my culture and my family\u2019s background.<\/p>\n\n\n\n<p>When I came back to the United States, I earned a college degree and started working in consulting. I worked with Siebel Systems, Oracle, Vendavo, and Model Metrics, which was eventually acquired by Salesforce.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"89190\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/military-veteran-program-announcement-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=1024\" class=\"content-card__image\" alt=\"A man in military uniform smiles for a photo with his wife and young daughter.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/How-the-Expanded-Salesforce-Military-Program-Helps-Veterans-and-Spouses-Build-Careers-in-AI.png?w=768&amp;h=432 768w, 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AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"88509\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/best-places-to-work-disability-2025\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce-Celebrates-Its-Seventh-Time-Topping-Best-Places-to-Work-for-Disability-Inclusion-List.png?w=1024\" class=\"content-card__image\" alt=\"Man in Salesforce Trailblazer hoodie walks through San Francisco with his guide dog.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce-Celebrates-Its-Seventh-Time-Topping-Best-Places-to-Work-for-Disability-Inclusion-List.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce-Celebrates-Its-Seventh-Time-Topping-Best-Places-to-Work-for-Disability-Inclusion-List.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce-Celebrates-Its-Seventh-Time-Topping-Best-Places-to-Work-for-Disability-Inclusion-List.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce-Celebrates-Its-Seventh-Time-Topping-Best-Places-to-Work-for-Disability-Inclusion-List.png?w=1024&amp;h=576 1024w, 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class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/71542\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\">Q. How did you get involved with Salesforce\u2019s Equality Groups?<\/h4>\n\n\n\n<p>Latinoforce, one of Salesforce\u2019s Equality Groups, is a community of Hispanic and Latinx employees and their allies at the company. It provides members with a network of support to help them develop their careers, strengthen their leadership skills, and thrive personally and professionally. And Latinoforce has a strong commitment to give back to the community through volunteering and networking activities.<\/p>\n\n\n\n<p>When I started in our Chicago office, a few members of the local Latinoforce hub invited me to their Cinco de Mayo celebration. They celebrated by hosting a session on what the holiday means and its significance in Mexican culture. It was my first introduction to how our Equality Groups help build understanding and inclusion at a large company.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q. How did that evolve into a role as President of Latinoforce?<\/h4>\n\n\n\n<p>I got more and more involved with Equality Groups as the years went on. I joined the Latinoforce Chicago leadership team, and after two years, became the growth chair for Latinoforce globally. Within a year, we nearly doubled the amount of local Latinoforce hubs and grew our U.S.-only presence to include Europe, Australia, and Latin America.<\/p>\n\n\n\n<p>I ran for President of Latinoforce because I wanted to have a bigger impact and help expand the programs that are most meaningful to employees.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71577\" data-id=\"71577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/EQFST-2.jpeg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pierre Higueros participates in Latinoforce activities with Salesforce colleagues.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71578\" data-id=\"71578\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-1.jpeg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pierre Higueros participates in Latinoforce activities with Salesforce colleagues.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71579\" data-id=\"71579\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=683\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg 1067w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=200&amp;h=300 200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=768&amp;h=1152 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=683&amp;h=1024 683w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=1024&amp;h=1536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=176&amp;h=264 176w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=243&amp;h=365 243w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=678&amp;h=1017 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=100&amp;h=150 100w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/GELS-Salesforce-Chloe-Jackman-Photography-2023-D1-265_websize-1.jpg?w=129&amp;h=193 129w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pierre Higueros participates in Latinoforce activities with Salesforce colleagues.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71580\" data-id=\"71580\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/HHMPinanta-1.jpeg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pierre Higueros participates in Latinoforce activities with Salesforce colleagues.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71582\" data-id=\"71582\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Indy-1.jpeg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pierre Higueros participates in Latinoforce activities with Salesforce colleagues.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Q. What are your three biggest priorities in the President role?<\/h4>\n\n\n\n<p>First is reengaging our members. We hit a roadblock during the pandemic \u2014 people were overwhelmed, many without childcare were also juggling all-day meetings, and started to disengage with our group. I\u2019m working with global leadership to not only provide quality events and programs for our members, but to make sure they have the support they need to participate. We know it\u2019s important to serve customers and partners, but Latinoforce also helps increase feelings of belonging, which leads to better performance.<\/p>\n\n\n\n<p>Next is celebrating the unique heritage among diverse Hispanic and Latinx backgrounds. There\u2019s a misconception that the Hispanic and Latinx community is a monolith, but it\u2019s not \u2014 it\u2019s made up of many different, vibrant cultures \u2014 and it\u2019s important to understand and celebrate all of the cultures that exist inside Salesforce.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>There\u2019s a misconception that the Hispanic and Latinx community is a monolith, but it\u2019s not \u2014 it\u2019s made up of many different, vibrant cultures \u2014 and it\u2019s important to understand and celebrate all of the cultures that exist inside Salesforce.&#8221;<\/p>\n<cite>PIERRE HIGUEROS, President of Latinoforce <\/cite><\/blockquote>\n\n\n\n<p>And finally, increasing professional development opportunities. We have a goal to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/annual-equality-update-2023\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">expand representation<\/a> of underrepresented groups in the leadership ranks at Salesforce. To get there, we\u2019re building programs that serve our members, like the Equality Mentorship Program run by the Office of Equality, and adding learning opportunities through organizations like <a href=\"https:\/\/haceonline.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hispanic Alliance for Career Enhancement<\/a>, <a href=\"https:\/\/www.weareallhuman.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">We Are All Human<\/a>, <a href=\"https:\/\/www.hitecglobal.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">HITEC<\/a>, and <a href=\"https:\/\/latinasintech.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latinas in Tech<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Q. How do you balance the pressure of your day job with what\u2019s required of your role as an Equality Group leader?<\/h4>\n\n\n\n<p>It\u2019s a lot of work, but our leadership team is eager to support our employees. I have an amazing team around me and I lean on them because I can\u2019t do it all myself. It\u2019s a real partnership \u2014 if one of us can\u2019t get to something, someone else steps up. We support each other.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce is building a more inclusive workplace and world. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/company\/equality\/\" target=\"_blank\">\n\t\t\t\t<span>Read how<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\">Q. Can you share an example of how Latinoforce has helped make an impact on our business?<\/h4>\n\n\n\n<p>One example is with our Trailhead product. When Trailhead first launched, learners did all of their coursework in English. Latinoforce members gave feedback that it overcomplicated the process for people who don\u2019t use English as their first language. As a result, we partnered with the Trailhead team to make it simpler to take courses and get certifications in Portuguese and Spanish.<\/p>\n\n\n\n<p>Latinoforce brought an important perspective to those conversations to ultimately create a product that better serves our global customer base.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Latinoforce brought an important perspective to those conversations to ultimately create a product that better serves our global customer base.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Q. How else do you hope to make a difference?<\/strong><\/h4>\n\n\n\n<p>I\u2019m passionate about building the next generation of Hispanics and Latinx leaders in tech. Here in Chicago, Latinoforce has sponsored a high school for the past five years. We support students through mock interviews, design-led thinking sessions, and talking to them about what it\u2019s like to work at Salesforce. We also work with our supplier diversity team to use underrepresented vendors in our events and programming.<\/p>\n\n\n\n<p>At the end of the day, I want to make sure the Hispanic and Latinx community is represented at Salesforce, in tech, and across society. This is what I love to do.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Icebreaker Questions:<\/strong><\/p>\n<cite>Q. What is your favorite holiday tradition?<br>Every year for Christmas, my family travels to Guatemala and at midnight on December 25, we eat tamales and burn firecrackers.<br><br>Q. What is your favorite Guatemalan meal?<br>Hilachas, which is similar to ropa vieja. It\u2019s shredded beef with marinated sauce and rice.<br><br>Q. Who is your favorite Latinx author?<br>Gabriel Garc\u00eda M\u00e1rquez and his book One Hundred Years of Solitude.<br><br>Q. Do you have a favorite moment working with Latinoforce?<br>Working in Argentina and supporting El Pescar, a nonprofit that gave underprivileged high school students the opportunity to get certified on Salesforce.<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To participate in Salesforce Hispanic Heritage Month events, check out <a href=\"https:\/\/hsiday.splashthat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HSI Day: Navigating Diversity with Hispanic Serving Institutions<\/a> and <a href=\"https:\/\/vsshapingthefuture.splashthat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uniendo Fuerzas: Shaping the Future of AI<\/a><\/li>\n\n\n\n<li>Learn more about Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/company\/equality\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">commitment to Equality<\/a> and <a href=\"https:\/\/www.salesforce.com\/company\/equality\/equality-groups\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Equality Groups<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce\u2019s 13 Equality Groups, or employee-led resource groups, provide employees of all backgrounds and experiences a chance to find community at work \u2014 where they won\u2019t only be accepted, but celebrated. Today, more than half of our 70,000 employees are part of an Equality Group. As part of a new series, we\u2019re sharing an inside [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1914],"sf_topic":[1766,1733],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-71542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-business-as-a-platform-for-change","sf_topic-equality","sf_topic-stakeholder-capitalism","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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