{"id":71616,"date":"2023-10-04T05:30:00","date_gmt":"2023-10-04T12:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71616"},"modified":"2023-10-05T12:07:27","modified_gmt":"2023-10-05T19:07:27","slug":"disaster-philanthropy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/disaster-philanthropy\/","title":{"rendered":"How Salesforce Responds to Climate Disasters"},"content":{"rendered":"\n

As climate disasters surge, Salesforce is working to reduce the impact of future disasters while responding to urgent needs now. Here’s how.<\/em><\/p>\n\n\n\n

Over the last few months, we\u2019ve all seen the impacts of climate change<\/a> \u2013 from the devastating fires in Hawai\u2019i<\/a>, to the flooding and tropical storms in the American Northeast, India, and South Asia, to extreme heat<\/a> felt around the globe.<\/p>\n\n\n\n

Historically at Salesforce, we planned our response to climate disasters around peak seasons when severe disasters were more likely. But what’s become increasingly clear as climate change continues to accelerate is that a reactive, crisis-specific approach isn\u2019t going to cut it.<\/p>\n\n\n\n

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But what’s become increasingly clear as climate change continues to accelerate is that a reactive, crisis-specific approach isn\u2019t going to cut it.<\/p>\n<\/blockquote>\n\n\n\n

Reimagining disaster philanthropy<\/h2>\n\n\n\n

We need to take bolder and more proactive action. Leveraging the full power of Salesforce, we reimagined our disaster philanthropic approach to help mitigate <\/strong>future climate disasters, prepare<\/strong> <\/em>relief organizations before disaster strikes, and mobilize our employees to <\/em>respond<\/strong> <\/em>with their personal donations. Here\u2019s how that looks in action: <\/p>\n\n\n\n